As ITV Studios Global Entertainment (ITVS GE) gears up for the 50th anniversary of the TV series, Thunderbirds, in September, the licensor today unveiled details of toy partnerships to bolster the brand’s classic licensing program. ITVS GE is working with its partners to launch new lines of limited edition products targeting collectors and fans of the original series.
Beanstalk, a global brand-licensing consultancy, has secured an agreement on behalf of Ford Motor Company, with AutoOcar, Ltd., a company specializing in Bluetooth solutions, to develop the first Bluetooth-controlled die-cast car.
The Ford premium Bluetooth enabled die-cast car range, which can be controlled remotely via Bluetooth by iPhone and Android phones, will launch at retail early next year across Asia, Europe, and North America. The models will include the Ford Focus RS500, Ford Fiesta, and Ford Mustang GT at 1:43 scale. Software will be downloadable from the AutoOcar portal, Android’s Market, and the Apple iTunes Store.
Image Credit: The Ford Focus RS500 Car from www.focusrs500.com
Tomy Corporation will be introducing Japanese die-cast car and train line Tomica in North America this September. The line, which has been available in Japan for 40 years, will be available first through a select national retailer.
Seven die cast cars, three train sets, six accessory sets, six destination sets, and five deluxe play sets will be released in the initial launch. All elements of the line can be merged to create the Tomica Hypercity. The launch includes cars licensed by Toyota, Nissan, and Suzuki.
In honor of its 45th anniversary, the Hess Corporation will premiere a new addition to its collection of holiday toy trucks, the 2009 Hess Race Car and Racer. The upcoming release is the first Hess toy truck that is a car since the company’s 1993 Patrol Car, which became the fastest selling Hess toy truck in its history. It is also the company’s first race car that is featured as the main vehicle.