Thanks in large part to an increase in usage of phones for gaming, avid omni gamers, defined as those who play on multiple systems, are the only gamer segment to experience growth in the U.S. this year, according to Gamer Segmentation 2014, the latest report from The NPD Group.
The number of avid omni gamers climbed 6 percentage points to 22 percent of the total gaming population, replacing casual gamers as the second largest gamer segment when compared to last year. The largest segment, free & mobile gamers, maintained its size at 29 percent of the U.S. gamer population. The remaining segments—casual gamers, core console gamers, family gamers, and social gamers—declined 1 to 2 percentage points. [Read more...]