NPD Group Reports Increase in Phone Usage Causing Shift in U.S. Gamer Segmentation

npd_group_logoThanks in large part to an increase in usage of phones for gaming, avid omni gamers, defined as those who play on multiple systems, are the only gamer segment to experience growth in the U.S. this year, according to Gamer Segmentation 2014, the latest report from The NPD Group.

The number of avid omni gamers climbed 6 percentage points to 22 percent of the total gaming population, replacing casual gamers as the second largest gamer segment when compared to last year. The largest segment, free & mobile gamers, maintained its size at 29 percent of the U.S. gamer population. The remaining segments—casual gamers, core console gamers, family gamers, and social gamers—declined 1 to 2 percentage points. [Read more...]

NPD Report Shows 36 Percent of U.S. Plays Digitally Downloaded Games

According to The NPD Group’s Exploring Digital Gaming report, an estimated 36 percent of the U.S. population ages 13 and up are digital gamers, defined as currently playing digitally downloaded games on either a computer, video game console, or portable device. Of that percentage, 16 percent report only playing games downloaded digitally.

The computer is the most popular device for digital gaming, owning 90 percent of digital gamers playing on the device, while 28 percent play digitally downloaded games on a video game console. Although digital play is increasing among console players, only about two-thirds of primary console players—or those who play on consoles most often—purchase digital games more than once per year. Only 14 percent purchase on a regular, monthly basis.

When asked about their purchase preference if both physical and digital formats of a game are being offered at the same price, 44 percent of primary console players are more likely to choose physical in this scenario. Primary computer players do not automatically choose digital, with the group being split between 25 percent for digital, 28 percent for physical, and the remaining gamers being indecisive.

 

Looski Pups Launches Kickstarter Campaign for Digital Puppies

looksipupsLooksi Pups, from Looksi, are described as a cross between Nintendogs and Tamagotchi. Looksi Pups transform a digital puppy into a physical puppy with the revolutionary 3-D Looksi Kennel. Download the free iPhone app, pop your iPhone into the Looksi Kennel, and the Looksi Pups comes to life in 3-D, tail wagging and ready to play.

The many features of Looksi Pups include seven different breeds of pups; 15 voice commands including fetch, boogie, and chase tail; voice recognition which responds only to the owner’s voice; a host of extra accessories, games, and tricks to be unlocked; interaction capabilities with other Looksi Pups, who can play in each others’ kennels; an alarm clock and “guard dog” function; games which use voice commands and the phone’s tilt sensors; and a protective tray to keep the phone safe and secure.

There is a campaign on Kickstarter to bring Looksi Pups to retail shelves that will run for 28 days. Would-be customers can pledge money towards the project in return for a variety of rewards.