China Toy Fair


Iconix Completes Peanuts Acquisition

Iconix Brand Group, Inc. has completed the acquisition of the Peanuts brand and related assets of United Media Licensing, a division of United Feature Syndicate, Inc., through a newly formed joint venture company, Peanuts Worldwide, LLC. The new company is 80 percent owned by Iconix and 20 percent owned by Charles M. Schulz Creative Associates, managed by the Schulz family.

This deal changes the landscape of Iconix and moves the company beyond fashion. Consumer products outside of fashion now represent approximately one-third of the company’s overall revenue.

In addition to Peanuts, Iconix has acquired the licensing and character representation for a number of character brands, including Dilbert and Fancy Nancy.

The purchase price for the acquisition was $175 million. Iconix funded its portion of the purchase price with cash on its balance sheet.

United Media Being Sold to Iconix

E.W. Scripps Co. said Tuesday it will sell United Media for $175 million to Joe Boxer owner Iconix Brand Group Inc. The sale of United Media Licensing also means Iconix has a new partnership with the family of the late “Peanuts” creator, Charles Schulz. They’ll receive 20 percent ownership in the unit that owns “Peanuts” and pay that percentage of the sale price. United Media Licensing also represents other character brands such as Dilbert and Fancy Nancy, but the bulk of its licensing business comes from “Peanuts.”

In 2009, revenue of the unit fell 10 percent to nearly $92 million. That figure includes United Media’s syndication operations, which Scripps will still own, meaning it will still syndicate comic strips and editorial features.

Scripps said the cash deal will close by the end of the second quarter.