Sinking Ship Entertainment has launched the official Dino Dan website, dinodan.com, in the U.S. The website features a virtual dig site where users have to search for hidden fossils that unlock new dinosaurs and can be used in games throughout the website. The educational content was co-developed with the Royal Tyrrell Museum.
Sinking Ship has also launched an Official Dino Dan Facebook page. Additionally, through its distribution partnership with Breakthrough Entertainment, and a license agreement with Musictoday, a Live Nation company, Sinking Ship has launched the official Dino Dan Webstore. Musictoday will handle Dino Dan online merchandise orders, customer service, special promotions, and sales opportunities. New merchandise, including Dino Dan branded T-shirts, hoodies, headwear, room décor, bumper stickers, and water bottles are now available for sale.