Discovery Kids has partnered with Cypher Entertainment and Tek Nek Toys to develop new lines of kids’ products. Cypher Entertainment will debut a line of 3D Jurassic Action toys, including the Dino Excavation Kit and Interactive Dinosaur Kit, which will use augmented reality technology to trigger an interactive dinosaur via any smartphone. The kits will come with digging tools and protective glasses to excavate fossilized bones and reconstruct a dinosaur. The line will also come with a trading card mobile game.
Tek Nek Toys will introduce a line of outdoor adventure and role-play products that will include a ride-on vehicle, bug vacuum, light-up viewing scope, big pocket vest, wrist/watch compass, periscope, magnifying glass, creature catching net, and pop-up critter hamper. The line will also come with an electronic talking puzzle map of the U.S. and a number of play sets designed to let kids step into the roles of firefighters, police officers, soldiers, and handymen.
The products will be available across mass-market retailers, specialty retail stores, toy stores, consumer electronic stores, mid-tier department stores, and Internet retailers later this year.