China Toy Fair


Hasbro to Step Back from The Hub Children’s Network

Hasbro logoAs reported by The Wall Street Journal, Discovery Communications Inc. and Hasbro Inc. are ending their equal partnership in The Hub, a cable network that hoped to become a force in children’s television against Nickelodeon and the Disney Channel.

Under the terms being completed, Discovery would take a controlling interest in The Hub and reposition the channel as a family network aimed at parents as well as children. Hasbro will retain a large stake in the service and control six hours of daytime programming on the network, from 9 a.m. to 3 p.m.

Launched in 2010 with a $300 million investment from Hasbro for half of the network, The Hub was designed to be an outlet for some of Hasbro’s best-known toy brands, including G.I. Joe, Transformers, and My Little Pony.

The makeover could take place as early as the fourth quarter, with The Hub renamed Discovery Family.

Discovery Kids Launches Kid’s Meal Promotion at Sonic

Sonic Drive-In restaurants will distribute a new line of toys in its Wacky Pack Kid’s Meals as part of a partnership with Discovery Communications Inc. Each kid’s meal will include one of five toys and the opportunity for kids to play with any of the three online games offered on DiscoverKids.com.

The toys are targeted toward kids ages 4 to 12 to encourage them to play outside, explore, and use their imaginations. The assortment in the line includes the Lightning Bug Lantern, Bug-Nocs, Venus Fly Trap, Ladybug Pack, and Spider Pack. The promotion will run through March 22.