The Hub Network will become the Discovery Family Channel effective October 13. While the network will broaden its programming focus to serve families in primetime, it will continue to showcase Hasbro Studios children’s content in daytime.
Discovery Family Channel will continue as a joint venture of Discovery Communications and Hasbro, with Discovery Communications taking a 60 percent ownership position in the new channel and Hasbro’s stake decreasing to 40 percent. The network will be consolidated and managed under the Discovery portfolio of networks. [Read more...]