HoliDAY of Play 2015

Disguise Partners with Moose Toys for New Shopkins Costumes

ShopkinsLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with Moose Toys to create costumes and dress-up based on its collectible franchise, Shopkins. The news follows yesterday’s announcement that Disguise had secured a similar agreement with the LEGO Group.

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Disguise and The LEGO Group to Build New Line of Costumes

DisguiseLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with the LEGO Group for children’s Halloween costumes, role play, and accessories based on popular LEGO characters. The multi-year, multi-category agreement grants Disguise rights to distribute its LEGO licensed products across North America, Europe, Korea, and China.

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Moose Toys Announces 16 New Shopkins Licensees for the U.S. and Canada

ShopkinsLogoMoose ToysShopkins licensed merchandise program for the U.S. and Canadian market has made deals with 16 additional licensees, bringing its total licensee count to 25.

The Licensing Shop Inc. brokered the new deals, and licensees for toys and games include the following:

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Disguise Receives Seasonal Vendor of the Year from Target

DisguiselogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., received the 2014 Vendor of the Year Award for Seasonal from Target. The Target Vendor of the Year Awards distinguish a select group of vendor partners each year based on certain performance and relationship criteria.

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Disguise Celebrates Halloween with Popular Licenses

DisguiselogoDisguise Inc.’s Halloween costume line-up for this year includes popular characters for the entire family based on theatrical blockbusters, popular television shows, pop culture, and more.

This year’s line-up includes toddler and children’s costumes for Elsa, Anna, and Olaf from Disney’s Frozen, as well as an adult Elsa costume. From Disney’s Maleficent, Maleficent and Aurora costumes are available in sizes for children and adults. Disney Junior properties such as Sofia the First and Doc McStuffins have costumes in baby, toddler, and child sizes.

The classic Minnie Mouse costume is available in sizes ranging from baby to adult. Super Mario Bros fans can dress up as their favorite characters including Mario, Luigi, and Princess Peach. Costumes for Bumblebee and Optimus Prime from Hasbro’s Transformers are available in baby to adult sizes.

Children and adult fans of Hasbro’s My Little Pony can dress up as their favorite characters, including Rainbow Dash and Pinkie Pie. Accessories and costumes for Saban’s Power Rangers span from baby, to child, to adult.

The costumes are available at mass market, specialty, and online retail outlets including Target, Wal-Mart, Toys “R” Us, Spirit, Buy Seasons, and more.

Disguise Inc. to Produce DreamWorks Halloween Costumes

DisguiselogoDisguise Inc. has entered into a licensing agreement with DreamWorks Animation to manufacture and distribute DreamWorks branded Halloween costumes and accessories.

The partnership includes the rights to create kids and adult costumes based on DreamWorks heritage properties such as Shrek and VeggieTales, as well as upcoming movie releases Penguins of Madagascar, Home, and How to Train Your Dragon 3.

dreamworks_animation_logoThe costumes will be available at retailers nationwide for next year’s Halloween season.

Disguise Renews Agreements with Top Entertainment Properties and Brands

july28 Jakks-Pacific-LogoJakks Pacific Inc. announced that its Halloween costume division, Disguise, has renewed and expanded agreements for multiple top entertainment properties to produce Halloween costumes and accessories launching at retailers nationwide this Halloween season.

Disguise has renewed its licensing contract with American Greetings Properties to create costumes and accessories for the Care Bears property and has expanded their agreement to now include Strawberry Shortcake.

Disguise has also renewed its agreements with Twentieth Century Fox Consumer Products and Warner Bros. Consumer Products  to produce costumes and accessories for The Simpsons, Family Guy, and the Austin Powers franchise, which will be available at retailers nationwide for the 2014 Halloween season.


Marvel Launches Collection Inspired by Guardians of the Galaxy

Sept5GuardiansMarvel Entertainment, in conjunction with Disney Consumer Products, has unveiled a product collection to celebrate the new film, Marvel’s Guardians of the Galaxy. Licensees for the products include Hasbro, Lego, Disguise, Hot Wheels, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Rubie’s, C-Life, Jay Franco, and the Disney Store. Products in the line include action figures, plush, play sets, role play, costumes, and ’80s nostalgia-inspired lifestyle products.

Marvel’s Guardians of the Galaxy products are available now at national retailers, specialty stores,, Disney store locations nationwide, and The movie opens in theaters on August 1.

Marvel’s Guardians of the Galaxy Licensed Products Set to Explode at Retail

guardians of the galaxy poster 2. jpgToy manufacturers including Hasbro, Lego, and Kiddesigns have developed a wide range across key product categories inspired by Marvel’s Guardians of the Galaxy, which arrives in theaters on August 1. Products include Hasbro’s 10-inch electronic figure, Lego’s The Milano Spaceship Rescue construction set, Funko’s vinyl bobble heads, Rubies Costume Co.’s and Disguise‘s Star-Lord and Rocket Raccoon costumes, and more.

To date, Guardians of the Galaxy has received major mass retailer commitment, including a cross-category pallet program at Wal-Mart, top placement for Hasbro and Lego’s toy lines in all key accounts, and a heavily promoted party goods program with Party City. The Guardians of the Galaxy merchandising program will benefit from Marvel Studios‘ major marketing push for the film that will hit full force beginning later this month.

Disguise Receives Vendor Partner of the Year Award from Spirit Halloween

DisguiselogoDisguise, the Halloween costume division of Jakks Pacific Inc., has received the Vendor Partner of the Year Award from Spirit Halloween for its contributions to the costumes and accessories categories. The award is based on innovations, new licenses, service level, and strategic approaches to sales and profit.

“We are honored to receive the Vendor Partner of the Year Award from Spirit Halloween,” said Joe Anton, president of Disguise. “It has been a pleasure collaborating with the entire Spirit team on unique Disguise programs to make Spirit stores the ultimate Halloween destination for families. Our partnership with Spirit Halloween has allowed us to create unique products not offered in any other retail channel while increasing sales year after year.”