Jakks Pacific Signs Global Master Toy Agreement for Disney•Pixar’s Incredibles 2

jakks_logo_new copyJakks Pacific Inc. has entered into a multi-year, global master toy licensing deal with Disney Consumer Products for Disney•Pixar’s Incredibles 2. The deal also includes master toy rights for the 2004 film The Incredibles. [Read more...]

Disney Infinity 3.0 Edition Launches in North America

DisneyInfinity3.0EditionLaunchGroupShotOn Sunday, Disney Interactive launched Disney Infinity 3.0 Edition, bringing Disney together with Star Wars, Disney•Pixar, and Marvel for a new gaming experience. Disney Infinity 3.0 Edition features an updated and improved Toy Box mode where families can mix and match some of their favorite Star Wars, Disney, Disney•Pixar, and Marvel characters and play with them together.

[Read more...]

Disney Interactive Brings Disney Infinity 3.0 Edition to D23 Expo

At D23 Expo 2015 next month, Disney Interactive will showcase more Star Wars characters and play sets for Disney Infinity 3.0 Edition. Guests will have the chance to play Star Wars Twilight of the Republic, Star Wars Rise Against the Empire, and Disney•Pixar’s Inside Out, as well as the fully enhanced Toy Box mode.

[Read more...]

Disney Interactive Sets Disney Infinity 3.0 Launch Date for August 30

DisneyInfinityStarterPackThe Disney Infinity 3.0 Edition Starter Pack from Disney Interactive, featuring the Star Wars Twilight of the Republic Play Set, will be available in North America on August 30. Fans who pre-order at participating retail stores will receive an early copy of the multiplayer Toy Box Expansion Game, Toy Box Takeover, which allows players to use all of their Disney Infinity characters across Star Wars, Marvel, Disney, and Disney•Pixar.

[Read more...]

Star Wars Rebels Characters Join Disney Infinity 3.0 Edition Lineup

REB_SabineSome of the characters from the popular animated TV series Star Wars Rebels are joining Disney Infinity 3.0 Edition, reports Disney Interactive and Lucasfilm. Kanan Jarrus, Ezra Bridger, Sabine Wren, and Zeb Orrelios will be joining other Star Wars, Marvel, Disney, and Disney•Pixar characters in Disney Infinity 3.0 Edition’s Toy Box. In addition, all characters are unlockable within each Star Wars Play Set.

[Read more...]

Q&A with Willie Wilkov, Chief Marketing Officer, Tomy International

Willie Wilkov CMO TOMYThe Toy Book (TTB): Which licenses do you anticipate will be key drivers in 2015?

Willie Wilkov (WW): 2015 is a big year on the license front for Tomy. We are proud to have the opportunity to work with Disney on two new Disney•Pixar movie properties–Inside Out and The Good Dinosaur– as well as the new Disney Junior TV show Miles from Tomorrowland. While we expect these new licenses to be key drivers for us in 2015, we have a portfolio of licensed properties that perform for us year after year, and we are anticipating growth in those brands as well. John Deere is an evergreen brand with a loyal following that is perennially one of our strongest selling lines company-wide. Our partners at Sega and The Pokémon Company International continue to bring new fans into their incredibly popular franchises, Sonic Boom and Pokémon, with fresh, engaging content, giving us so much to work with in our toy development. In the classic play arena, we see both Chuggington Wooden Railway and Chuggington StackTrack continuing to provide that first train experience for kids and growing with them through their love of train and construction play, while Lamaze maintains its stronghold as a leader in the infant developmental toy aisle. [Read more...]