Ingenuity Releases First Washable Playard

Life just got a little easier thanks to the latest innovation from InGenuity. Disney Baby The Lion King Premier Washable Playard is the first full-size playard made of fabrics that easily zip off in approximately a minute for machine washing. This playard provides a hassle-free way to wash away germs, allergens, bacteria and dirt, answering moms’ need for a playard that can be kept as fresh as the rest of baby’s bedding.

Emphasizing cleanliness, convenience, and adjustability, the washable playard, provides the most comfortable environment for baby with modern benefits for mom. Loaded with great features like the One Less Step folding system that allows for easy portability, mom can fold and take this on the go without removing the playard’s bassinet. The elevated changing table  pivots out of the way when not in use. The organizer tray and fabric toy bar with two plush toys are also removable.

Other key features include a unique bassinet design with adjustable mattress and range of incline for baby’s comfort; sleek fabric styling designed to complement modern home décor; and the Soothing Sounds Station that plays melodies and nature sounds to calm and comfort baby.

The Lion King Premier Washable Playard is available now at Babies”R”Us. Other Ingenuity products, including the Java Jungle Collection, Coco Cafe Collection, Sumner Collection, and the Shiloh Collection, are available at Target, Walmart, and Buy Buy Baby. To learn more, visit www.ingenuitybaby.com.

Disney to Continue Expanding Retail Presence and Products

Disney Consumer Products (DCP) is set to release new product developments in each of its properties within the next year.

Disney Baby: Disney is investing in this property by creating a two-way dialogue with new moms on a digital platform, social media, product seeding and a loyalty program. The first Disney Baby concept store will open in fall 2012 at The Americana at Brand in Glendale, Calf.

Disney-Pixar Cars and Toy Story: The Cars franchise has generated global retail sales of more than $10 billion. Cars 2 retail merchandise began to roll out globally in mid-May and DCP will continue to support the franchise with a wide assortment of products next year. Cars Toons will be previewed before Cars 2 in movie theaters and will also be in heavy circulation on Disney Channel. Summer 2012 will mark the opening of “Cars Land,” a 12-acre stretch of new interactive entertainment development at Disney’s California Adventure. Toy Story will also be developed as Toy Story Toon along with Cars.

Mickey Mouse and Winnie The Pooh: One of Disney’s most popular characters, Mickey Mouse remains a top-selling franchise with projections set at $9 billion global retail sales for fiscal year 2011. Winnie The Pooh returns to the big screen in the U.S. next month with anticipated success due to positive sales from the European release earlier this year. The Winnie The Pooh: What’s A Bear To Do? Puzzle Book app has topped the sales charts for the iPhone and iPad in 12 countries.

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