China Toy Fair


Jazwares Appointed Master Toy Partner for Ella the Elephant

DHXMEDIAEllaDHX Media has appointed Jazwares Inc. as the global master toy partner on preschool property Ella the Elephant for the U.S., Canada, UK, Ireland, Latin America, Middle East, Australia, Spain, and Norway. The deal will enable Jazwares to launch worldwide plush, dolls figures, and play sets, vehicles, role play, and musical instruments based on the animated preschool series, which is currently airing weekdays on Disney Channel and Disney Junior.

Ella the Elephant is a charming and whimsical animated preschool series based on the award-winning Ella the Elegant Elephant book series written by Carmela D’Amico and illustrated by Steven D’Amico. The series follows the adventures of Ella and her friends on Elephant Islands. Ella is a spirited little elephant with a big heart, bigger imagination, and a magic hat that can transform into almost anything.

Star Wars Rebels Preview Launches on Star Wars Day

StarWarsRebelsStar Wars Day, an unofficial holiday created by Star Wars fans to celebrate the sci-fi franchise, took place this past Sunday, May 4. To mark the occasion, Lucasfilm released a new minute-long trailer for Star Wars Rebels. The animated TV series is scheduled to premiere this fall on Disney Channel, and will be followed by a series on Disney XD channels worldwide.

Phineas and Ferb Arrives on Disney Infinity

Phineas&FerbToyBoxThe Disney Infinity Phineas and Ferb Toy Box Pack will be available nationwide on April 1. The new pack features the Phineas and Agent P characters from Disney Channel’s animated series Phineas and Ferb. Players embark on secret spy missions and defeat enemies with Agent P’s flying fedora or Phineas’ baseball blaster and tuck and roll moves, and both character figures are accompanied by their own unique adventures. In the Phineas Adventure, players are sent into a giant pinball machine and challenged to create a play field where they can destroy waves of oncoming robots. In the Agent P adventure, players can participate in a top-down adventure with side-scrolling elements that pay homage to old school arcade games.

The Phineas and Ferb Toy Box Pack will also include two new power discs to give players’ Toy Boxes a makeover: The Tri-State Area Terrain Texture Set and the Danville Sky Sky Theme, each of which provides players with well-known location backgrounds from the show, including the Doofenshmirtz Evil Incorporated building.

Jazwares’ Gravity Falls Toys to Arrive This Fall

Jazwares.GravityFallsJazwares has created a new Gravity Falls toy line based on the popular Disney TV series. The line-up will include figures, plush, role-play, and play-set toys, and the first wave will see release this fall at retailers across the U.S.

The initial retail focus of the toy line will be in specialty stores nationwide. Currently, Gravity Falls is a top-rated show on Disney Channel among kids ages 2 to 11 and 6 to 11, and tweens ages 9 to 14. It follows the adventures of Dipper and Mabel Pines, twins spending the summer with their eccentric great-uncle Stan in the town of Gravity Falls, Oregon, where things are never as they seem.

Lego Launches Star Wars Rebels Building Sets Inspired by New Animated Series

LEGO_LogoLego Systems will release new Lego Star Wars products based on the new Star Wars Rebels animated TV series, which is scheduled to premiere on Disney Channel this fall before appearing regularly on Disney XD. The new building sets were unveiled at a Disney Consumer Products event on February 17 and will launch on August 1. They include the Lego Star Wars The Ghost building set, which is based on the Rebel heroes’ starship, The Ghost, and has dual cockpits, a 360-degree rotating turret, two spring-loaded shooters, ejecting escape pods, and several new minifigures. Consisting of a total of 929 pieces, it is suitable for kids ages 9 and up.

The second building set, Lego Star Wars Phantom, is an attack shuttle that works in conjunction with The Ghost set. The Phantom model features 234 pieces and includes folding wings, tools, and a detachable cockpit with cargo hold where pilot Ezra Bridger can store his cadet helmet and blaster. Ezra and his grumpy Droid companion Chopper are also brought to Lego minifigure form. The set is suitable for kids ages 7 and up.

The introduction of Lego Star Wars Rebels coincides with the 15th anniversary of Lego Star Wars, the first licensed property ever to come to life in Lego form.

Walt Disney Records to Release “Shake It Up: I <3 Dance”

Once again, Bella Thorne and Zendaya Coleman have the floor–the dance floor, that is, as the stars of Disney Channel‘s series Shake It Up anchor the Shake It Up: I <3 Dance soundtrack, a new Walt Disney Records collection of dance tracks featured in the third season of the show. [Read more...]

Toys “R” Us Dives Into the Underwater World of Octonauts

Toys “R” Us will introduce an assortment of toys from Fisher-Price based on the underwater world of Octonauts, which will splash into its stores nationwide and online at Toysrus.com beginning in March. The store will be the first retailer in the U.S. to offer aquatic explorers the opportunity to take an undersea voyage with the preschool line of action figures, playsets, and vehicles based on the show, which airs daily on Disney Channel and Disney Junior. [Read more...]

Meet The Small Potatoes Set to Premiere on Disney Channel and Disney Junior, Licensed to Universal Studios Home Entertainment

Little Airplane ProductionsMeet the Small Potatoes is set to make its world television broadcast premiere Friday, February 15 on Disney Channel and Disney Junior. Hundreds of avatars of fans, selected through an on-line promotion, are now part of the Meet the Small Potatoes cast and are included in shots throughout the film. [Read more...]

“Meet the Small Potatoes” to Debut on Disney Junior in the U.S., Japan

Disney Junior has acquired the rights to air the 45-minute movie special debut of Meet the Small Potatoes in the U.S. and Japan.The first animated movie from Little Airplane Productions, Meet the Small Potatoes stars the four singing spuds alongside British actor Malcolm McDowell. The movie will premiere in the U.S. on Disney Channel and Disney Junior early next year and in Japan on Disney Junior later in the year.

The film was written and directed by Josh Selig (Wonder Pets, 3rd & Bird). The music for the film was written and produced by the team at Little Airplane and features original songs by the late Jerry Bock (Fiddler on the Roof). Beginning Monday, November 5, DisneyJunior.com invites families to visit DisneyJunior.com/SmallPotatoes where parents can submit photos of their children for a chance to have them “potato-ized” and featured in the movie.

Selig will take part in a special MIP Junior session in Cannes at 10 a.m. on Sunday October 7, talking about the success of the Small Potatoes as a cross platform project.  The session, “KIDS IP, Where Does It Come From,” will be held at the Martinez Hotel.

MarVista Entertainment Launches Licensing Program for Radio Rebel

MarVista Entertainment has launched a comprehensive licensing program for Radio Rebel, its second production for Disney Channel, produced with Two 4 The Money Media. Brand Sense Partners, the brand extension agency for Radio Rebel, has secured merchandise partnerships for printed gifts (Scorpio Posters), bracelets and hair accessories, apparel items, customizable notebooks, and more. Merchandise will be available online and through independent retailers.

Radio Rebel stars Debby Ryan, a teen who breaks free from her shy self and into the persona of a bold podcast host that rocks her Seattle high school with music and the message to “be yourself.” The movie was directed by Peter Howitt and written by Erik Patterson and Jessica Scott, based on the novel Shrinking Violet by Danielle Joseph.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.