Walt Disney Records to Release “Shake It Up: I <3 Dance”

Once again, Bella Thorne and Zendaya Coleman have the floor–the dance floor, that is, as the stars of Disney Channel‘s series Shake It Up anchor the Shake It Up: I <3 Dance soundtrack, a new Walt Disney Records collection of dance tracks featured in the third season of the show. [Read more...]

Toys “R” Us Dives Into the Underwater World of Octonauts

Toys “R” Us will introduce an assortment of toys from Fisher-Price based on the underwater world of Octonauts, which will splash into its stores nationwide and online at Toysrus.com beginning in March. The store will be the first retailer in the U.S. to offer aquatic explorers the opportunity to take an undersea voyage with the preschool line of action figures, playsets, and vehicles based on the show, which airs daily on Disney Channel and Disney Junior. [Read more...]

Meet The Small Potatoes Set to Premiere on Disney Channel and Disney Junior, Licensed to Universal Studios Home Entertainment

Little Airplane ProductionsMeet the Small Potatoes is set to make its world television broadcast premiere Friday, February 15 on Disney Channel and Disney Junior. Hundreds of avatars of fans, selected through an on-line promotion, are now part of the Meet the Small Potatoes cast and are included in shots throughout the film. [Read more...]

“Meet the Small Potatoes” to Debut on Disney Junior in the U.S., Japan

Disney Junior has acquired the rights to air the 45-minute movie special debut of Meet the Small Potatoes in the U.S. and Japan.The first animated movie from Little Airplane Productions, Meet the Small Potatoes stars the four singing spuds alongside British actor Malcolm McDowell. The movie will premiere in the U.S. on Disney Channel and Disney Junior early next year and in Japan on Disney Junior later in the year.

The film was written and directed by Josh Selig (Wonder Pets, 3rd & Bird). The music for the film was written and produced by the team at Little Airplane and features original songs by the late Jerry Bock (Fiddler on the Roof). Beginning Monday, November 5, DisneyJunior.com invites families to visit DisneyJunior.com/SmallPotatoes where parents can submit photos of their children for a chance to have them “potato-ized” and featured in the movie.

Selig will take part in a special MIP Junior session in Cannes at 10 a.m. on Sunday October 7, talking about the success of the Small Potatoes as a cross platform project.  The session, “KIDS IP, Where Does It Come From,” will be held at the Martinez Hotel.

MarVista Entertainment Launches Licensing Program for Radio Rebel

MarVista Entertainment has launched a comprehensive licensing program for Radio Rebel, its second production for Disney Channel, produced with Two 4 The Money Media. Brand Sense Partners, the brand extension agency for Radio Rebel, has secured merchandise partnerships for printed gifts (Scorpio Posters), bracelets and hair accessories, apparel items, customizable notebooks, and more. Merchandise will be available online and through independent retailers.

Radio Rebel stars Debby Ryan, a teen who breaks free from her shy self and into the persona of a bold podcast host that rocks her Seattle high school with music and the message to “be yourself.” The movie was directed by Peter Howitt and written by Erik Patterson and Jessica Scott, based on the novel Shrinking Violet by Danielle Joseph.

This post was originally written by Ericka Johnson and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Disney Announces Shake It Up Merchandising Program

Disney Consumer Products (DCP) will launch its first merchandising program for Disney Channel’s comedy series Shake It Up this August. New products will continue arriving in stores throughout the holiday season. The new merchandise program for tweens, based on the show, plays up the main characters’ dancing lifestyle and energy.

This October, a line of Shake It Up dolls, by Mattel, will join the Disney VIP Doll collection. The dolls in the collection, launching next month at Toys “R” Us and Walmart,  are dressed in hip, urban-inspired fashions from Disney shows, and includes Hannah Montana, Alex Russo of Wizards of Waverly Place, and Sharpay from High School Musical and its spin-off Sharpay’s Fabulous Adventure. Each doll unlocks VIP access to www.disney.com/disneyvip, which will feature activities and exclusive content, to launch July 15.

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Disney to Continue Expanding Retail Presence and Products

Disney Consumer Products (DCP) is set to release new product developments in each of its properties within the next year.

Disney Baby: Disney is investing in this property by creating a two-way dialogue with new moms on a digital platform, social media, product seeding and a loyalty program. The first Disney Baby concept store will open in fall 2012 at The Americana at Brand in Glendale, Calf.

Disney-Pixar Cars and Toy Story: The Cars franchise has generated global retail sales of more than $10 billion. Cars 2 retail merchandise began to roll out globally in mid-May and DCP will continue to support the franchise with a wide assortment of products next year. Cars Toons will be previewed before Cars 2 in movie theaters and will also be in heavy circulation on Disney Channel. Summer 2012 will mark the opening of “Cars Land,” a 12-acre stretch of new interactive entertainment development at Disney’s California Adventure. Toy Story will also be developed as Toy Story Toon along with Cars.

Mickey Mouse and Winnie The Pooh: One of Disney’s most popular characters, Mickey Mouse remains a top-selling franchise with projections set at $9 billion global retail sales for fiscal year 2011. Winnie The Pooh returns to the big screen in the U.S. next month with anticipated success due to positive sales from the European release earlier this year. The Winnie The Pooh: What’s A Bear To Do? Puzzle Book app has topped the sales charts for the iPhone and iPad in 12 countries.

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Disney Introduces Slate of New Video Games at E3

Disney Interactive Studios, a division of Disney Interactive Media Group, announced a potpourri of new video games at this year’s E3 Expo in Los Angeles, Calif.

Titles at Disney’s E3 booth include TRON: Evolution, Disney Epic Mickey, Pirates of the Caribbean: Armada of the Damned, and Disney Guilty Party, among others. New video games based off of the Kingdom Hearts, Club Penguin, Toy Story 3, Pixar’s Cars, Disney Fairies, Disney Channel, and Disney Sing It! franchises will also make appearances.

For a full list of announced games, along with descriptions, click here.

Disney Strives to Target Boys

Andy Mooney, chairman of Disney Consumer Products (DCP), last week announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.

DCP’s core strategy is to focus on newer properties targeting the boys’ market, including Marvel franchises, TRON, and the Disney Channel and Disney XD series Phineas and Ferb.

The upcoming release of Cars 2 in June 2011 will be supported with cross-company initiatives that are expected to exceed Toy Story 3 retail sell-in. Cars Toons, the series of shorts airing on Disney Channel, has provided fresh merchandising themes for incremental retail programs globally.
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All Aboard for Playhouse Disney’s Chuggington Marathon This Weekend

Preschoolers who can’t get enough of Chuggington are in luck this weekend. Playhouse Disney, Disney Channel’s learning-focused programming block for preschoolers, will air a Chuggington marathon on Sunday, March 14 from 6 a.m. to 10:30 a.m. ET/PT.

Chuggington, a train-centric, CGI-animated series, has captured the hearts of both children and parents nationwide since the show’s U.S. premiere in January.  Sunday’s marathon means kids and families can watch nine back-to-back episodes of Chuggington, which follows the humorous adventures of Koko, Brewster, and Wilson–Chuggington’s ‘trainees’ and three main characters–as they learn to ‘ride the rails’ of life.

For the latest Chuggington news, fans can check out Chuggington on Facebook and Twitter.