MGA Entertainment Adds Three Senior Members

MGAMGA Entertainment Inc. (MGA) has added three new senior members to its leadership team: Bruce Morrison, executive vice president of sales and licensing; Efren Gonzalez, vice president of advertising and public relations; and Ame Cameron, vice president of marketing.

Morrison will focus on strengthening critical business relationships with MGA’s key retailers, licensees, and distribution partners in the U.S. and abroad. He will also serve an important strategic role in the areas of retail marketing, business development, and product planning in the global arena. Morrison most recently held the position of senior vice president retail sales for Disney Consumer Products (DCP) North America.

Gonzalez joins MGA after 11 years with Ogilvy & Mather, where he was most recently a senior partner and executive group director. He will fuel the creation of integrated programs for each MGA brand.

Cameron spent the past two and half years with Walmart Marketing. As vice president of marketing, she will leverage her consumer packaged goods background to infuse strategic business leadership into branding and marketing initiatives across MGA product lines. The MGA family includes such toy brands such as Little Tikes, Lalaloopsy, and more.

Disney Releases New Frozen Product Collection

FrozenproductsTo commemorate the release of Walt Disney Animation Studios‘ film Frozen, Disney Consumer Products (DCP) will release a diverse new product collection of role-play items, plush stuffed animals, dolls, and more. These products are available now from Mattel, Just Play, and other licensees at mass retailers nationwide, as well as at Disney Store and DisneyStore.com.

Disney’s Frozen chronicles the epic quest of fearless Anna to find her sister Elsa, whose icy powers have trapped the kingdom of Arendelle in eternal winter. Highlights from Disney’s Frozen product line include:

  • Disney Frozen Musical Magic Elsa and Anna Dolls, from Mattel: When kids hold their hands—or when they hold each other’s hands—the dolls magically light up and play enchanting music.
  • Disney Frozen Pull Apart and Talkin’ Olaf, from Just Play: Olaf’s nose, head, and torso all temporarily separate and then safely rejoin, recreating memorable moments from the film. Plush Olaf also says funny phrases from the movie.
  • Frozen Rolling Travel Trunk, from Jakks Pacific: Kids can dress up like Anna and Elsa with two beautiful dresses and tons of accessories, then pack everything up and roll the trunk to their next destination.
  • Frozen Storybook Deluxe, from Disney Publishing: In Disney Publishing’s digital Storybook Deluxe app, Elsa and Anna retell the animated feature Frozen from two points of view.
  • Frozen: A Sister More Like Me by Disney Publishing: A jacketed picture book featuring an original story about Anna and Elsa, as well as illustrations by one of the artists who worked on the film.
  • Frozen Big Golden Book by Random House: An illustrated hardcover Big Golden Book based on the film, suitable for kids ages 3 to 7.

Disney Consumer Products, Marvel Entertainment Reveal Creativity Studio Stylus and App for iPad

MarvelAppDisney Consumer Products and Marvel Entertainment has launched the Marvel Creativity Studio Stylus and App, created by eKids, exclusively for iPad. The app delivers a creative space for kids to learn to draw, color, and animate their favorite Marvel Super Heroes and villains from Avengers AssembleThe Ultimate Spider-Man, and Hulk and the Agents of S.M.A.S.H., while the stylus adds special and enhanced play value.

App and Stylus features include:

  • Professionally illustrated coloring pages, where you can add your own flare with  drawing tools and an extensive color pallet
  • Use of the stylus to unlock special tools including the “Reveal” tool to color the page like a pro
  • An interactive grid system that includes specialty drawing aids such as side-by-side drawing canvas, trace lines, and unique “Drawing Scope”
  • The abililty to build and animate action scenes with character stickers, sound effects, speech bubbles, and backgrounds
  • Create-your-own custom stickers and add them to animated scenes

In addition to the launch of the Marvel Creativity Studio Stylus and App, the Disney Creativity Studio app has received a content refresh with more drawing tools to use, so kids can now create drawings of other Disney characters including Disney Junior’s Sofia the First, Doc McStuffins, and Jake and the Never Land Pirates, as well as Monsters University and Disney Princess characters.

The Stylus, which includes unlimited access to all content and future updates, is available at mass retailers. A deluxe version with a limited-edition zippered carry case is available exclusively at Apple Retail Stores and from the Apple Online Store. The Marvel Creativity Studio app is free and may be found at www.appstore.com/MarvelCreativityStudio. The Disney Creativity Studio App is also free from the App Store or at www.AppStore.com/DisneyCreativityStudio.

Disney Celebrates The Little Mermaid Diamond Edition Blu-ray with New Product Collection

Ariel

Under the Sea Ariel, from Jakks Pacific

Disney Consumer Products has released a line of new products celebrating Disney Princess Ariel available now at national retailers timed with The Little Mermaid Diamond Edition Blu-ray release. The new collection features items for kids and collectors from dolls and role play to beauty and fashion.

The new line is featuring all new dolls, role play, apparel, accessories, beauty products, and home décor. It is available now at department and specialty retailers nationwide and at Disney Store locations and DisneyStore.com. [Read more...]

Disney Consumer Products Releases Disney’s Planes Collection

planesDisney Consumer Products (DCP) has announced a product collection inspired by Disneytoon Studios’ high-flying adventure, Disney’s Planes, with products that leverage technology and interactivity from Disney Store and companies, including Mattel, Thinkway, and Jay Franco. With track sets for side-by-side racing and stunts and launchers, kids will be able to recreate their favorite racing moments from the film. Fueling imagination and role play, the line also includes R/C planes that kids can guide with flight controllers that mirror their own body movements. The planes can be programmed to talk,  and move and turn with a programmable joystick. A collection from Disney Store and DisneyStore.com, as well as an assortment of fashion, home décor, lifestyle, and publishing products, rounds out the collection for fans of this new comedy-adventure from above the world of Cars.planes1

Disney’s Planes is set for release in theaters August 9, and takes off with Dusty (voiced by Dane Cook), a small town dreamer who longs to enter the most epic around-the-world air race despite his fear of heights.

Disney Consumer Products Reveals Extensive D23 Expo Plans

D23_LogoDisney Consumer Products (DCP) will give fans a look at an extensive collection of interactive experiences, and merchandise that celebrate Disney, Marvel, and Star Wars characters during the bi-annual D23 Expo. Held at the Anaheim Convention Center from August 9 to 11, Disney fans will have the chance to follow their favorite products and learn how DCP extends storytelling from character and content extension to product development through featured discussions, art and sculptures, and final product displays.

While at the D23 Expo, fans will also be able to immerse themselves in exhibits, hands-on demonstrations, special signing opportunities, and exclusive product offerings at the Disney Consumer Products Pavilion. Also, for the first time at the D23 Expo, Star Wars fans can have access to experiences created for them by Lucasfilm and Disney. Darth Vader: The Evolution of a Villain, located in the DCP pavilion, showcases the development of the villain.

Fans will have the opportunity to participate in other immersive experiences, including Find Your Voice with The Little Mermaid, a karaoke experience with the music from the film; Journey through the Art of Tink, a gallery where Disney artists, designers, illustrators, and animators from around the world have re-imagined Tinker Bell; What Makes a Puppet a Muppet?, which will teach fans how create their own muppet “plush.” Other Disney and Marvel immersive experiences will allow fans to see the history of their favorite brands.

[Read more...]

Disney Rides into Retail with The Lone Ranger Merchandise

The-Lone-Ranger-Movie-Poster-2013-WallpaperDisney Consumer Products has rounded up an assortment of products based on the Disney/Jerry Bruckheimer Films’ The Lone Ranger, releasing in theaters today. Designed for Western fans of all ages, the new product line includes apparel, construction sets, detailed action figures, role-play items, designer accessories, and hand-crafted leather goods that capture the action and adventure of the film and its iconic characters, including the Lone Ranger and Tonto.

Toy and role-play partners include Lego (construction sets), NECA (7-inch action figures and prop replica Lone Ranger mask), and Disney Store (the Lone Ranger Hat). The Lone Ranger collection of products is available now at Disney Store locations nationwide, as well as boutiques, national retailers, and at DisneyStore.com.

Disney Consumer Products Expands Sofia The First Retail Availability

Talking Sofia and Animal Friends, from Mattel

Talking Sofia and Animal Friends, from Mattel

Disney Consumer Products launched the previously online-only Sofia the First products at retailers nationwide this month. The line includes Sofia’s iconic dress and amulet necklace, home décor bedding and bath accessories, apparel, as well as an assortment of dolls, plush, and a castle.

Highlights from the new product line include:

Talking Sofia and Animal Friends by MattelWearing her special amulet from the King and signature princess gown, the talking Sofia doll can recognize and talk with three of her best animal friends: Clover the Rabbit, Robin the Robin, and Mia the Bluebird.

Magical Talking Castle by Mattel: When girls place Sofia or Clover the Rabbit on the castle’s special base, they can hear phrases said in each character’s voice. Other dolls and figures from across the line unlock even more character phrases.

Transforming Dress and Magical Amulet by Jakks Pacific: The Sofia the First Transforming Dress features two dresses in one and comes with a free collectible magic lesson card to use with the interactive talking magical amulet, which features the voice of Sofia and teaches little girls valuable princess lessons about kindness, sharing, and manners. The talking magical amulet comes with 12 collectible cards.

[Read more...]

Monsters University Roars Into Retail

Spin Master's My Scare Pal Sulley

Spin Master’s My Scare Pal Sulley

Disney Consumer Products is rolling out a product collection inspired by Disney·Pixar’s newest film, Monsters University, starring Mike Wazowski (voiced by Billy Crystal) and James P. Sullivan, “Sulley,” (voiced by John Goodman). The licensing program consists of more than 1,000 products from 125 licensees that celebrate the fun of Monsters University, which releases in theaters June 21. The product collection includes action figures, playsets, plush figures, apparel, accessories, home décor, publishing products, and more. An exclusive collection from Disney Store and DisneyStore.com is also available.

Products include role-play toys from Spin Master, playsets from Imaginext, T-shirts from Threadless, children’s footwear from etnies, a comforter set from Jay Franco, crib bedding from Kids Line, furniture from Delta Children, and themed Blue Raspberry Flavorz from Crunch Pak.

The line from the Disney Store and DisneyStore.com includes plush and pin collections, action figures, rolling luggage, books, and journals.

Disney Launches Disney Royal Ball Quinceañera Dress Collection

PrincessDisney Consumer Products unveiled the Disney Royal Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities, and stories of the Disney Princess characters. Designed and created in collaboration with special occasions fashion industry leader, Ashdon Inc., the new gowns combine classical styling with elements of fantasy and magic to bring an air of royalty and fairy tale to young women celebrating their Quinceañera. The debut line features 21 gowns—two styles for each Disney Princess and a special new gown, “la Corona de la Princesa,” that will be added to the line each year.

A Quinceañera is a coming of age celebration for Latinas that signifies her journey from childhood to young womanhood. It often includes a religious ceremony followed by a reception with family and friends. While there are many traditions associated with this rite of passage, the gown is an integral and festive part of the celebration.

Disney’s special occasion business for women launched in 2007 with a luxury fairy tale weddings bridal collection. The business continued its growth in 2010 in collaboration with renowned wedding dress designer Alfred Angelo for the Disney Fairy Tale Weddings collection. In 2012 the business expanded to reach teens with Disney Forever Enchanted, a line of Disney Princess-inspired prom dresses, launched in collaboration with Ashdon Inc. [Read more...]