Disney Consumer Products Launches Multi-Platform Keys to the Kingdom Campaign this Fall

Disney Royal Celebrations app is available now.

Disney Royal Celebrations app is available now.

Disney Consumer Products will launch Keys to the Kingdom, a multi-platform experience that will drive awareness and excitement for new Disney Princess product offerings across multiple categories at retail. Disney Princess fans will have the opportunity to unlock music videos, special content, and app extensions through activations across retail that celebrate the inner qualities of the Disney Princess characters. [Read more...]

Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

Marvel LogoOn Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
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WIT Presents Awards to Women Leaders at Annual Wonder Women in Toys, Licensing, and Entertainment Dinner

WIT.logoWomen leaders were honored by more than 500 industry executives at the 11th Annual Wonder Women in Toys, Licensing, and Entertainment (WIT) Awards Dinner, which took place on Sunday night. Hosted by WIT, and coinciding with the North American International Toy Fair in New York City, the gala awarded winners from more than 40 distinguished nominees from around the world. WIT also presented Special Honoree Awards to executives from Sesame Workshop, amazon.com, and Disney Consumer Products. [Read more...]

Tomy to Debut Miles from Tomorrowland Products Ahead of Toy Fair

MilesfromTomorrowlandBasicFigureAhead of North American International Toy Fair, Disney Consumer Products has unveiled the toy line from Tomy inspired by Disney Junior’s adventure series, Miles from Tomorrowland, which launched February 6. The Tomy toy line, which launches at retail this summer, includes vehicles, figures, and play sets, as well as science facts for kids ages 2 to 7 from NASA and NASA’s Jet Propulsion Laboratory (JPL).

The new Miles from Tomorrowland: Missions app, from Disney Publishing Worldwide, celebrated its launch on the show’s premiere day.

Hasbro and Disney Team Up on Descendants Fashion Dolls and Accessories

DescendantsGroupshotHasbro Inc. is collaborating with Disney Consumer Products on an array of dolls and accessories inspired by the upcoming movie, Descendants, which is premiering on Disney Channel this summer. Disney’s Descendants is a contemporary live-action adventure comedy that introduces the teenage progeny of Disney’s legacy characters—most notably its evil villains. [Read more...]

Disguise Renews Multi-Year Agreement for Top Disney Property Costumes

Disguiselogo copyDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has renewed its agreement with Disney Consumer Products to create, manufacture, and distribute Halloween costumes and accessories based on top Disney properties. Disguise will continue to build on its Disney costume portfolio with new additions including Big Hero 6, Frozen Fever, Descendants, and Disney Junior’s Miles from Tomorrowland. Costumes for Frozen, Doc McStuffins, Mickey Mouse Clubhouse, Monsters, Inc., and more will expand this year.

Disguise’s costumes are available in sizes ranging from infant to adult.

Tomy and Disney Consumer Products Team Up for Disney∙Pixar’s Inside Out and The Good Dinosaur

InsideOut,JoyToday, Disney Consumer Products unveiled exclusive details about the new global toy lines for DisneyPixar’s Inside Out and The Good Dinosaur, debuting theatrically in the U.S. on June 19, and November 25, respectively. Both movies will feature toy lines from licensee Tomy.

Tomy’s toy line for Inside Out will include poseable character figures with light-up features, and all of the toys allow for self-expression and re-creation of key movie moments. The toy range for The Good Dinosaur appeals to kids of all ages, for both action figure play and more sophisticated remote control walking and talking. The unique characteristics of the film’s dinosaurs, such as how they move and run, are reflected in the toy line. [Read more...]

Disney Expands Marvel’s Guardians of the Galaxy Merchandise Ahead of the Holiday Season

GG-408-1.EM Product Shot[2]Following the box office success of Marvel’s Guardians of the Galaxy, Disney Consumer Products will launch new toys for the holiday season. The product release will coincide with the DVD and Blu-Ray launch of the film on December 9.

The new toy and collectible lineup will include KIDdesigns‘ Dancing Groot toy. Other key products include Funko‘s POP! Marvel: Dancing Groot Bobble-head, Funko’s Fabrikations Guardians of the Galaxy–Rocket Raccoon collectible, Hot Wheels‘ Star-Lord and Rocket Raccoon Character Cars, Just Play’s Rocket Raccoon Plush, and Dragon Models’ Marvel’s Guardians of the Galaxy Star-Lord Model Kit.

Big Hero 6 Products Debut Ahead of Movie Release Date

i-prFGvZF-X3Disney Consumer Products (DCP) has rolled out a range of products based on Big Hero 6, which debuts in theaters November 7. The product range includes figures, plush, role play, and more:

  • Deluxe Flying Baymax, by Bandai: Standing at 11 inches with an 18-inch wingspan, the Deluxe Flying Baymax features 20 points of articulation and a 4.5-inch Hiro Hamada figure, which when attached to Baymax’s back unlocks additional flying sounds.
  • Armor-Up Baymax, by Bandai: Baymax transforms from its 6-inch white nursebot form to an 8-inch crime-fighting hero. The 20 body armor pieces construct a powered-up Baymax, which grows two inches in height in its red armored suit.
  • GoGo Tomago and Honey Lemon 11-inch Dolls, by Disney Store: These poseable character dolls feature their accessories from the film, including GoGo Tomago’s spinning ”mag-lev discs” and high-speed armor and Honey Lemon’s messenger bag.
  • Baymax Plush-Medium, by Disney Store: A soft, stuffed plush Baymax.
  • Baymax Rocket Fist, by Bandai: Launches up to 10 feet in distance, and features soft material on the fist that makes it safe and fun to play.
  • Big Hero 6 Masks, by Bandai: These masks have comfortable padding, an adjustable strap, and are available as Big Hero 6 heroes Hiro Hamada or Baymax.

Big Hero 6 products are available now at mass and specialty retailers nationwide, Disney Store locations, and disneystore.com.

Disney Consumer Products Halloween Trends and Fun Facts

i-qdtZwdd-MDisney Consumer Products has unveiled trends and fun facts about Halloween:

  • The first Halloween costume appeared in 1911.
  • The first Minnie Mouse and Mickey Mouse costumes were introduced in 1932.
  • More than 2.1 million kids will be super heroes this Halloween.
  • Spider-Man has been a top-five costume for the last 10 years.
  • Fifty percent of families will carve a pumpkin.
  • In years with theatrical releases, up to 10 million lightsabers have been sold in a single year.
  • $350 million will be spent on costumes for pets.
  • Cinderella has been the most popular costume in Disney Store history.
  • Disney’s Frozen was ranked number one most searched Halloween costumes.
  • Sofia the First was the top selling costume at Disney Store last year.