Disney Launches Disney Royal Ball Quinceañera Dress Collection

PrincessDisney Consumer Products unveiled the Disney Royal Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities, and stories of the Disney Princess characters. Designed and created in collaboration with special occasions fashion industry leader, Ashdon Inc., the new gowns combine classical styling with elements of fantasy and magic to bring an air of royalty and fairy tale to young women celebrating their Quinceañera. The debut line features 21 gowns—two styles for each Disney Princess and a special new gown, “la Corona de la Princesa,” that will be added to the line each year.

A Quinceañera is a coming of age celebration for Latinas that signifies her journey from childhood to young womanhood. It often includes a religious ceremony followed by a reception with family and friends. While there are many traditions associated with this rite of passage, the gown is an integral and festive part of the celebration.

Disney’s special occasion business for women launched in 2007 with a luxury fairy tale weddings bridal collection. The business continued its growth in 2010 in collaboration with renowned wedding dress designer Alfred Angelo for the Disney Fairy Tale Weddings collection. In 2012 the business expanded to reach teens with Disney Forever Enchanted, a line of Disney Princess-inspired prom dresses, launched in collaboration with Ashdon Inc. [Read more...]

President of Disney Consumer Products to Speak at PlayCon

bobchapekBob Chapek, president of Disney Consumer Products, has just been added to the lineup of industry professionals slated to speak at this year’s annual PlayCon, which will be held in Scottsdale, Ariz. from May 6 through 8.

Chapek will share his vision for driving future growth at Disney Consumer Products. He will also discuss the recent acquisition of Lucasfilm and the integration of Star Wars into the portfolio of franchises, which includes Disney Princess, Toy Story, and The Avengers.

For more info on PlayCon and its speakers, click here.

Disney Consumer Products Launches “Jake and the Never Land Pirates” and “Doc McStuffins” Products

Disney Consumer Products (DCP) has launched an assortment of products inspired by Disney Junior’s hit series’ Jake and the Never Land Pirates and Doc McStuffins. Popularity for both programs has generated strong consumer demand for merchandise lines that allow fans to take home their favorite characters.  Releasing now through next year, the product lines aim to inspire hours of imaginative play based on popular play patterns with preschool-aged kids. Products available this summer include colorful play sets, plush, and dolls, as well as party supplies, food, and apparel.

Jake’s Pirate Ship, by Fisher Price, is a swashbuckling pirate ship rocks and rolls when pushed along a surface, with Skully smartly perched on the lookout. Kids can join Jake and his crew to live a pirate’s life through multiple pirate-themed phrases and songs. The Jake and the Never Land Pirates bedding set, by Jay Franco & Sons, includes a comforter, flat and fitted sheets, and pillow case, all made of microfiber and polycotton.

The Time for Your Check Up Doc Doll with Lambie, by Just Play, allows girls to bring home their new friend and sing along to the entire “check-up” song with Doc as they nurture their own toys. Doc comes to life, speaking more than 10 phrases, and can bring her friend Lambie to life with the touch of her stethoscope, which activates with lights and sounds. The Doc McStuffins Doctor’s Bag Set, also by Just Play, includes a play thermometer, blood pressure cuff with working gauge, sticker sheet, Doc’s magical stethoscope, and more.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

JAKKS and CDI to Release Where’s My Water? Plush Line

Where’s My Water?, the international best selling app from Disney, will soon become a best selling toy. Disney Consumer Products (DCP) announced  that JAKKS Pacific, Inc., (JAKKS) and Creative Designs International, Ltd. (CDI), have teamed up to create a robust line of plush figures and novelty items that bring the game’s main characters to life.

Fans of the app can now collect the Where’s My Water? characters in an array of sizes. JAKKS and CDI will release plush versions of Swampy, Allie, and Cranky as 3-inch clip-ons and 7-inch, 10-inch, and 20-inch dolls. The companies will also launch a line of 2-inch figurines. Where’s My Water? toys from JAKKS and CDI are scheduled to be available this month at Toys “R” Us and Target.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

New Product: Appmates Toys for the iPad

Cars 2 Appmates for the iPad

Disney and Spin Master have introduced its Appmates Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad, turning the tablet’s screen into a virtual play mat.

Developed in collaboration between Disney Consumer Products (DCP) and Disney Mobile, and featuring patent-pending technology, the Appmates toy line features miniature Disney·Pixar Cars 2 vehicles with sensors on the base of each toy. Users download the free Cars 2 Appmates app from the iTunes app store (available in mid-October), place the Appmates toy character on the screen, and play. By guiding the Appmates vehicle on the screen, kids can experience the world of Radiator Springs via the iPad, and also race against World Grand Prix opponents.

Each toy unlocks different features and content within the app, specific to the character. Fans can download and test the app using their fingers, but the play experience is optimized with the Appmates toy vehicles.

The Disney Appmates toys, by Spin Master, will launch October 1 at retailers nationwide. Available will be Lightning McQueen, Tow Mater, Finn McMissile, and Holley Shiftwell, with Francesco Bernoulli and Shu Todoroki launching in November (exclusively through Apple stores).

Disney Announces Shake It Up Merchandising Program

Disney Consumer Products (DCP) will launch its first merchandising program for Disney Channel’s comedy series Shake It Up this August. New products will continue arriving in stores throughout the holiday season. The new merchandise program for tweens, based on the show, plays up the main characters’ dancing lifestyle and energy.

This October, a line of Shake It Up dolls, by Mattel, will join the Disney VIP Doll collection. The dolls in the collection, launching next month at Toys “R” Us and Walmart,  are dressed in hip, urban-inspired fashions from Disney shows, and includes Hannah Montana, Alex Russo of Wizards of Waverly Place, and Sharpay from High School Musical and its spin-off Sharpay’s Fabulous Adventure. Each doll unlocks VIP access to www.disney.com/disneyvip, which will feature activities and exclusive content, to launch July 15.

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Video: Cars 2 at Toy Fair

Check out these videos from Disney Living highlighting some of the new Cars 2 toy products.

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Pirates: On Stranger Tides Merchandise to Debut Beginning in March

At a pirate-themed preview event earlier this month, Disney Consumer Products unveiled a new toy line based on the upcoming fourth installment of the Pirates of the Caribbean film series, On Stranger Tides. The 3-D movie will release in theaters on May 20.

The On Stranger Tides toy assortment, debuting in stores beginning this March, will include figures and play sets with a special black light from Jakks Pacific. The black light accessory that comes with all four-inch figures, four-inch Legend Pack figures and accessories, and the Queen Anne’s Revenge play set unveils a secret reveal that turns the figures into zombies. Jakks will also introduce new strategy-based board games based on the movie this fall.

The Lego Group will introduce nine play sets based on the movie, including a buildable version of Queen Anne’s Revenge and the Whitecap Bay play set, in which Jack Sparrow and the other pirates encounter mermaids.

[Read more...]

The Disney Princess & Me Doll Collection Debuts

Jakks Pacific’s new line of Disney Princess character dolls is now available at Toys “R” Us stores nationwide. The Princess & Me doll collection is a new assortment of 18-inch dolls, fashions, accessories, and dress-up products. The line is the brand’s first foray into the large doll category, and is targeted towards girls ages 5 to 8.

For the first time, girls can dress their Disney Princess dolls in sleepwear and ballet outfits that are designed in their signature colors and styles. Also available from Jakks’ Creative Designs International (CDI) division are mimicking dress-up outfits for girls.

Disney Unveils TRON-Inspired Toys & Electronics

Disney Consumer Products (DCP) has unveiled its fall lineup of TRON: Legacy-inspired electronics and toys, including action figures featuring impulse light projection technology. Walt Disney Pictures’ TRON: Legacy will hit theaters December 17 in Disney Digital 3-D and IMAX 3-D.

Featuring dark finishes, neon lighting, and a cyber aesthetic, DCP’s new TRON: Legacy line was developed in collaboration with Spin Master, Monster, Performance Designed Products (PDP), Razer, and more. TRON products will be available at retail beginning this October. In addition to the action figures, the line also features core and deluxe vehicles, the TRON Zero Gravity Light Cycle, and more.