China Toy Fair


Trends International Launches Tape Works Line

Trends International LLC will launch its exclusive line of decorative tape within its paper craft product category. Tape Works, is causing quite a stir among retailers. Each roll is 50 feet long and can decorate nearly anything, including scrapbook pages, gift packages and bags, cards, school supplies, lockers, and frames. Users can also write on it and layer it to personalize projects. Look now for non-licensed patterns, including mustaches, leopard print, and cupcakes. Licensed titles will follow in March and April.

The Tape Works program includes licenses such as Disney Fairies, Marvel’s Spider-Man, and Warner BrothersThe Big Bang Theory.

Expanding the Tape Works line, as well as launching other products, including new Sandylion paper craft stickers, remains a high priority for the company.

 

Disney to Continue Expanding Retail Presence and Products

Disney Consumer Products (DCP) is set to release new product developments in each of its properties within the next year.

Disney Baby: Disney is investing in this property by creating a two-way dialogue with new moms on a digital platform, social media, product seeding and a loyalty program. The first Disney Baby concept store will open in fall 2012 at The Americana at Brand in Glendale, Calf.

Disney-Pixar Cars and Toy Story: The Cars franchise has generated global retail sales of more than $10 billion. Cars 2 retail merchandise began to roll out globally in mid-May and DCP will continue to support the franchise with a wide assortment of products next year. Cars Toons will be previewed before Cars 2 in movie theaters and will also be in heavy circulation on Disney Channel. Summer 2012 will mark the opening of “Cars Land,” a 12-acre stretch of new interactive entertainment development at Disney’s California Adventure. Toy Story will also be developed as Toy Story Toon along with Cars.

Mickey Mouse and Winnie The Pooh: One of Disney’s most popular characters, Mickey Mouse remains a top-selling franchise with projections set at $9 billion global retail sales for fiscal year 2011. Winnie The Pooh returns to the big screen in the U.S. next month with anticipated success due to positive sales from the European release earlier this year. The Winnie The Pooh: What’s A Bear To Do? Puzzle Book app has topped the sales charts for the iPhone and iPad in 12 countries.

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Disney Introduces Slate of New Video Games at E3

Disney Interactive Studios, a division of Disney Interactive Media Group, announced a potpourri of new video games at this year’s E3 Expo in Los Angeles, Calif.

Titles at Disney’s E3 booth include TRON: Evolution, Disney Epic Mickey, Pirates of the Caribbean: Armada of the Damned, and Disney Guilty Party, among others. New video games based off of the Kingdom Hearts, Club Penguin, Toy Story 3, Pixar’s Cars, Disney Fairies, Disney Channel, and Disney Sing It! franchises will also make appearances.

For a full list of announced games, along with descriptions, click here.