Sweet Suite 2016

New Details and Characters Revealed for Disney Infinity 3.0 Edition’s Star Wars: The Force Awakens Play Set

infinityforceDisney Interactive and Lucasfilm revealed two new characters that will be playable in the Star Wars: The Force Awakens Play Set. Characters Poe Dameron, a Resistance pilot, and Kylo Ren, a villainous enforcer of the First Order, now join Finn and Rey. This is the third Star Wars Play Set to be released for Disney Infinity 3.0 Edition, and is now available for pre-order before its December 18 release.

The Force Will Be Strong at Toys “R” Us Times Square on September 4

Star Wars Millennium Falcon Spaceship from Kenner (1979)

Star Wars Millennium Falcon Spaceship from Kenner (1979), on display as part of Destination: Star Wars—The Experience

When the clock strikes 12:01 a.m. on September 4, all Toys “R” Us stores in the U.S. will open their doors, giving customers the opportunity to purchase hundreds of new Star Wars playthings, including a wide variety of merchandise not available anywhere else.

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Disney Infinity 3.0 Edition Launches in North America

DisneyInfinity3.0EditionLaunchGroupShotOn Sunday, Disney Interactive launched Disney Infinity 3.0 Edition, bringing Disney together with Star Wars, Disney•Pixar, and Marvel for a new gaming experience. Disney Infinity 3.0 Edition features an updated and improved Toy Box mode where families can mix and match some of their favorite Star Wars, Disney, Disney•Pixar, and Marvel characters and play with them together.

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Disney Interactive Reveals More Details on Disney Infinity 3.0 Edition, Playmation, Disney Magic Kingdoms

PS4HardwareBundle,croppedDuring a presentation at the D23 Expo 2015 on Sunday, Disney Consumer Products and Interactive Media revealed new details about Disney Infinity 3.0 Edition, Playmation, as well as two new Star Wars PlayStation 4 hardware bundles.

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Disney Interactive Takes Fans Deeper into Disney Infinity 3.0 Edition Toy Box

DisneyInfinityWith the second annual Toy Box Summit kicking off this past Wednesday in Anaheim, Calif., Disney Interactive announced details of the new Toy Box features, tools, and toys in Disney Infinity 3.0 Edition.

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Disney Interactive Reveals Full Schedule for Disney Infinity Toy Box Summit

DisneyInteractiveLogoDisney Interactive has released the schedule and details on its Disney Infinity Toy Box Summit, to be held at the Disneyland Resort in Anaheim, Calif., ahead of this year’s D23 Expo 2015. Through August 13, Toy Box Artists from around the world will gather for an in-depth exploration of the Disney Infinity 3.0 Edition Toy Box mode. Other events include an opportunity to meet the developers from Avalanche Software, a Toy Box building competition, and more.

The full schedule for both days is as follows:

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The Walt Disney Company Reports Third Quarter and Nine Months Earnings

TheWaltDisneyCompanyLogoOn Tuesday, the Walt Disney Company reported record quarterly earnings of $2.5 billion for its third fiscal quarter ended June 27, compared to $2.2 billion during the prior-year quarter. Diluted earnings per share (EPS) for the third quarter increased 13 percent to $1.45 from $1.28 in the prior-year quarter. EPS for the nine months ended June 27 increased 16 percent to $3.95 from $3.40 in the prior-year period, while excluding certain items affecting comparability, EPS for the nine months increased 15 percent.

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Disney Interactive Brings Disney Infinity 3.0 Edition to D23 Expo

At D23 Expo 2015 next month, Disney Interactive will showcase more Star Wars characters and play sets for Disney Infinity 3.0 Edition. Guests will have the chance to play Star Wars Twilight of the Republic, Star Wars Rise Against the Empire, and Disney•Pixar’s Inside Out, as well as the fully enhanced Toy Box mode.

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COMMENTARY: Let the Games (Surrounding Video Game Console Exclusives) Begin

SSC_Hammer Slam Bowser_FIN_HiResThis past Tuesday started out innocently enough. We were monitoring the news out of Electronic Entertainment Expo (E3) when the announcement broke: As part of an agreement between Disney Interactive, Lucasfilm, and Sony, this fall will see the arrival of a special version of the upcoming Disney Infinity 3.0. The limited-edition Star Wars Saga Starter Pack will offer fans the chance to play as Boba Fett, the popular bounty hunter from the Star Wars movies. It will also allow players access to a much-anticipated Disney Infinity Play Set one month before it arrives on shelves, and even more importantly—at least, for the purposes of this commentary—the deal is only available for Sony’s PlayStation system.

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NPD Group Finds Interactive Gaming Toys Keep Families and Players Engaged in Play

NPDGrouplogoAccording to “Interactive Gaming Toys,” the latest report from The NPD Group, 70 percent of parents in the U.S. are familiar with Interactive Gaming Toys (IGT), also known as Toys to Life. As reported by Liam Callahan, industry analyst, The NPD Group, 40 percent state that they own at least one franchise, and 41 percent of those who own an IGT indicate they own more than one franchise.

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