Disney Interactive released the second video in its behind-the-scenes Creating Infinity series. The new video focuses on the inspiration behind Disney Infinity‘s “Toy Box” mode, and includes interviews with Pixar and Avalanche Software creative visionaries, as well as commentary from Disney storytellers. In the interviews, leaders such as John Lasseter and John Blackburn discuss how creative play shaped their lives and inspired Disney Infinity.
When Disney Infinity hits store shelves in August, the game will usher in a new era in creative play by introducing a virtual Toy Box that allows players to combine Disney and Pixar’s most popular characters, worlds, gadgets, vehicles, and locations to create one-of-a-kind Disney-themed action and adventure games, sports and racing competitions, team-based and head-to-head challenges, and more.
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COMMENTARY: Disney’s Monsters U Sure to Scare Up Sales
Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.
However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]