China Toy Fair


Pirates: On Stranger Tides Merchandise to Debut Beginning in March

At a pirate-themed preview event earlier this month, Disney Consumer Products unveiled a new toy line based on the upcoming fourth installment of the Pirates of the Caribbean film series, On Stranger Tides. The 3-D movie will release in theaters on May 20.

The On Stranger Tides toy assortment, debuting in stores beginning this March, will include figures and play sets with a special black light from Jakks Pacific. The black light accessory that comes with all four-inch figures, four-inch Legend Pack figures and accessories, and the Queen Anne’s Revenge play set unveils a secret reveal that turns the figures into zombies. Jakks will also introduce new strategy-based board games based on the movie this fall.

The Lego Group will introduce nine play sets based on the movie, including a buildable version of Queen Anne’s Revenge and the Whitecap Bay play set, in which Jack Sparrow and the other pirates encounter mermaids.

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Disney Introduces Slate of New Video Games at E3

Disney Interactive Studios, a division of Disney Interactive Media Group, announced a potpourri of new video games at this year’s E3 Expo in Los Angeles, Calif.

Titles at Disney’s E3 booth include TRON: Evolution, Disney Epic Mickey, Pirates of the Caribbean: Armada of the Damned, and Disney Guilty Party, among others. New video games based off of the Kingdom Hearts, Club Penguin, Toy Story 3, Pixar’s Cars, Disney Fairies, Disney Channel, and Disney Sing It! franchises will also make appearances.

For a full list of announced games, along with descriptions, click here.