Frozen Continues to Dominate Toy Aisles as More than 3 Million Character Dresses Sold

Disney Consumer Products' VIP Halloween EventMore than 3 million Disney Frozen Elsa and Anna role-play dresses have been sold at Disney Store and mass retailers in North America in less than a year, according to Disney Consumer Products. Elsa and Anna also led costume sales by double digits at all Disney Store locations in North America. In addition, the National Retail Federation’s 2014 Halloween Consumer Top Costumes Survey said that an estimated 2.6 million children planned to dress up as one of Disney’s Frozen characters this Halloween.

Since Frozen’s release last November, Disney Publishing Worldwide and its licensees have published more than 800 Frozen print titles globally and more than 35 e-books in the U.S. The Disney Karaoke: Frozen app has reached the No. 1 spot in the iPad Entertainment Downloads category in more than 100 countries worldwide, and the Disney Frozen: Free Fall app is Disney Interactive’s top-grossing and most downloaded app of the year.

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Disney Infinity: Toy Box Starter Pack (2.0 Edition) Arrives at Retail

DisneyInfinity.StarterPackDisney Interactive has released the Disney Infinity: Toy Box Starter Pack (2.0 Edition), a Disney-themed Starter Pack featuring Disney Originals Figures of Merida and Stitch, as well as new Toy Box Games set in the worlds of Lilo and Stitch and Brave. Along with the new versions of Stitch and Merida, the company plans to add Donald Duck, Tinker Bell, Maleficent, and Aladdin, as well as Hiro and Baymax from the upcoming Big Hero 6 to the Disney Originals Figures line.

Disney_Originals_LineupThis special edition Starter Pack lets fans use existing Disney figures and Power Discs, new Disney Originals characters, and the latest additions from Disney Infinity: Marvel Super Heroes.

COMMENTARY: Nintendo Is Game for Playing in the Toy World

amiibo.largerversionSince the 1980s, Nintendo has always seemed to be the “family-friendly” choice in video games. With wholesome characters such as Mario and Luigi, Princess Peach, Yoshi, and Toad, and bad guys that make you laugh more often than they scare you (except for Bowser in the original Super Mario Bros. game on NES—he was straight up scary), Nintendo has always given off a welcoming, family-friendly vibe, with games available for kids of all ages, and systems and controllers that are intuitive rather than intimidating.

Despite knowing this—and being a Nintendo fan my whole life—it still caught me a bit off-guard when Nintendo announced that it would be launching amiibo, which are action-figures designed to connect and interact with compatible games. “By holding the amiibo over your Wii U GamePad, you’ll open up new experiences within each corresponding game,” reads the Nintendo website. [Read more...]

COMMENTARY: Comics’ Timeless Heroes (and Villains) Are Still Loved by Today’s Kids

Superman-First-Comic-Action-Comics-No-1-222x300Kids these days may not know that Superman, Spider-Man, and Batman (among many, many others) hailed from glorious comic books first published in the 1930s, costing someone 10 cents an issue on the stands. They also may not realize how well some have held their value, being that the very first Superman comic, Action Comics No. 1, supposedly goes for $3.2 million dollars—but let’s not get too sidetracked.

The real point here is that today, September 25, is National Comic Book Day, and it’s hard to imagine the toy aisles without the superheroes and villains who once upon a time, were neither action figures nor stars on the silver screen played by big-league actors and actresses; but instead, started out as hand-illustrated drawings on a comic strip. [Read more...]

Disney Infinity: Marvel Super Heroes 2.0 Edition Launches in Retail Stores Nationwide

DisneyInfinity.MarvelSuperHeroesDisney Interactive and Marvel have launched Disney Infinity: Marvel Super Heroes, the follow-up to last year’s toy/video game hybrid. The Disney Infinity: Marvel Super Heroes Starter Pack features the 2.0 game software; the Disney Infinity 2.0 Base; Marvel’s The Avengers Play Set with Iron Man, Black Widow, and Thor figures; two Toy Box Game Discs; and a web code card. Marvel’s Spider-Man and Guardians of the Galaxy Play Sets, along with additional figures from those worlds, are sold separately. [Read more...]

Disney Infinity: Marvel Super Heroes Gains Fan Favorites Yondu and Falcon

MarvelSuperHeroes.FalconDisney Interactive has added two more characters to its Disney Infinity: Marvel Super Heroes line-up. There’s Yondu, from Marvel’s Guardians of the Galaxy movie, and Captain America’s loyal ally, Falcon.

The arrow-shooting leader of the outlaw band known as the Ravagers, Yondu will be playable in Marvel’s Guardians of the Galaxy Play Set, as well as in Toy Box 2.0. He will also make an appearance in the Marvel Team-Up: Yondu Power Disc.

Sam Wilson, codename Falcon, has been added to both Marvel’s Avengers Play Set and Toy Box 2.0. The character features EXO-7 wing pack and Hardlight Feathers, and other characters can also fly like Falcon when players use the Falcon’s Wings Power Disc.

Disney Infinity: Marvel Super Heroes arrives at North American retail stores on September 23, and Yondu and Falcon will be available next year.

Big Hero 6 Arrives on Disney Infinity this Fall

BigHero6.DisneyInfinityHiro and Baymax from the upcoming action-packed movie Big Hero 6 will be entering the Disney Infinity Toy Box (2.0 Edition) from Disney Interactive. Fans will be able to use Hiro’s mind-power and Baymax’s super strength—along with hundreds of items, locations, props, vehicles, and more from across the Disney and Marvel universes—to create all-new adventures.

There will also be a Big Hero 6 Chem Capsule Power Disc, which allows players to create a cloud of frost that freezes enemies right in their tracks.

Disney’s Hiro and Baymax figures will be available in North American retail stores on November 4. In the meantime, check out the gameplay trailer below:

Disney Interactive to Launch Disney-Themed Toy Box Starter Pack

Merida and StitchDisney Interactive will launch a special Disney-themed Toy Box Starter Pack this November. The Disney Infinity: Toy Box Starter Pack (2.0 Edition) gives Disney fans the chance to experience the Toy Box 2.0 mode, set in the world of Disney, and is compatible with the game’s Marvel Play Sets.

Players can create unique stories featuring Starter Pack characters Merida and Stitch, utilize newly announced Disney and Marvel characters, as well as bring all of their existing characters from Disney Infinity into the Toy Box 2.0 mode. The Toy Box Starter Pack is compatible with all Disney Infinity content, including Marvel Play Sets, figures, and Power Discs. Fans can also unlock Disney-themed content and purchase additional figures and Play Sets separately. [Read more...]

New Disney Infinity Toy Box 2.0 Trailer!

In the wake of the first annual Disney Infinity Toy Box Summit, Disney Interactive today unveiled a new Toy Box trailer for Disney Infinity (2.0 Edition), with appearances by Marvel and Disney characters.

Toy Box 2.0 features new toys, tools, templates, Toy Box Games, and more.

Disney Infinity 2.0 to Include Full Set of Toy Box 2.0 Features

DisneyInfinityA host of new Toy Box features will debut in the new Disney Infinity (2.0 Edition) from Disney Interactive, which hits retail stores next month. The new Disney Infinity Toy Box 2.0 Edition will have Toy Box tools for world creators and builders. For creators, there will be tools that can be placed into a world in real-time, and a themed arrangement will build that world within minutes; while for builders, there will be non-player characters that can be dropped into Toy Boxes to build out detailed worlds.

There will also be new templates—including battle arenas, race tracks, and more—that players can use and customize using items saved to their personal Toy Boxes, and other customizable features.

In addition, more toys have been added to the Toy Box to allow for more detailed games with beginnings, endings, winners, and losers. A news feed will also be featured on the main menu, giving players access to more storage, and allowing them to like and store user-generated toy boxes.