C2C Studios

eOne Names Just Play as Global Master Toy Partner for PJ Masks

PJMasksEntertainment One has appointed Just Play LLC as global master toy partner for its TV series, PJ Masks, in response to growing consumer demand from families across the U.S. The debut range of toys and playthings from Just Play based on the superhero-themed show will launch at retail in the U.S. this fall and then roll out to international territories next year. Just Play will produce an extensive line of toys across multiple categories, including action figures, play sets, vehicles, plush, dress-up, and role-play. [Read more...]

Fisher-Price Gives Personality to Little People

Sophie, Mia, Koby, Tessa, and Eddie made their debuts as the latest cast of Fisher Price’s Little People characters last week at Citi Pond at Bryant Park.

Kids and parents gathered around as Parents’ Choice award-winning singer/songwriter, Genevieve Goings of Disney Jr.’s Choo Choo Soul took the stage. Under a light snowfall, kids danced along in puffy coats and animal hats as Goings sang original songs about each new Little People character’s personality. [Read more...]