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Zuru Launches Robo Fish Collection Inspired by Disney•Pixar’s Finding Dory

f12f6359-d433-479c-91b7-0adb8e3a364dZuru Toys has launched their Robo Fish collection, featuring characters from the June 17 release of Disney•Pixar’s Finding Dory. Kids will be able to recreate scenes from the movie with Dory, Nemo, Marlin, and Bailey. When placed under water, the Robo Fish begin to move just like a real fish would, and the characters feature a “power save” mode to automatically switch off after four minutes in the water.

Also featured in the line is a decorative Coffee Pot Playset, which includes a Robo Fish Dory.

Additional play sets, inspired by top-secret plot points, will debut following the movie’s release.

Disney Magic Kingdoms Game Available Now on Smartphones and Tablets

a7270f5cccc9d30c634ab87beaf34ebbe17d9dc3cfd6fe4f994efde3feb853dcGameloft, in collaboration with Disney, has launched the Disney Magic Kingdoms app for iPhone, iPad, iPod touch, Android, and Windows Phone.

Disney Magic Kingdoms allows players to enter the world of Disney and Disney Parks as they endeavor on a quest to restore the kingdom’s magic from evil powers. The app allows players to build attractions from the parks like Space Mountain, California Screamin’, and It’s a Small World. Disney Magic Kingdoms also allows users to share moments with their favorite Disney characters from Disney Pixar’s Wall E, Toy Story, Tangled, and more. [Read more...]

Mattel, DCP Renew Agreement for Disney•Pixar’s Cars Franchise

mattel_logo_fullMattel and Disney Consumer Products have renewed their relationship for the Cars franchise and the upcoming DisneyPixar film, Cars 3. The agreement gives Mattel continued worldwide rights to manufacture, market, and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and play sets. [Read more...]

Disney Consumer Products Launches Inside Out Product Line

May29.InsideOutDisney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. [Read more...]

Wonder Workshop Appoints New COO, Vice President of Marketing

WonderWorkshopWonder Workshop has appointed Raghu Sethuraman as COO and Ned Ward as vice president of marketing. Sethuraman will lead global operations, finance, customer service, and reseller partner organizations. He brings more than 16 years of leadership experience to Wonder Workshop from fast growing global e-commerce, supply chain, manufacturing, finance, and customer service organizations including Amazon.

[Read more...]

Star Wars Joins Forces with Disney, Disney•Pixar, and Marvel for Disney Infinity 3.0

StarWarsDisneyInfinity3.0This fall, the Star Wars universe will join Disney, Disney•Pixar, and Marvel in Disney Infinity 3.0 Edition, as announced by Disney Interactive. The latest edition of the video game series will include five Play Sets, new Toy Box expansion games, and fan-favorite characters from across the Walt Disney Company.

[Read more...]

Colorforms Launches New Disney, Marvel, and Disney•Pixar Play Sets

DisneyDocMcStuffinsColorformsColorforms Brand debuted an all-new line of Colorforms vinyl stick-on play sets at this year’s North American International Toy Fair. The initial launch, which hits shelves in the fall, includes such properties as Disney’s Frozen and Doc McStuffins; Disney•Pixar’s Cars; and Marvel’s The Avengers and Spider-Man. [Read more...]

Mobo Cruiser Line Expands with New Disney-Themed Rides

MoboTotDisneyPlanesAsa Products has an exciting line-up of Mobo Cruisers, featuring characters from Disney-Pixar Cars and Disney’s Planes. Both the new Mobo Tot: Disney-Pixar Cars Lightning McQueen and Disney’s Planes Dusty cruisers are slated for release this summer, around the same time as the new animated film, Planes: Fire & Rescue.

Both adjustable three-wheelers are ergonomically designed for toddlers ages 2 to 5, and available at www.toysrus.com, as well as select Toys “R” Us stores.

Toys “R” Us Stores Nationwide Remain Open 87 Continuous Hours Ahead of Christmas

toysrusToys “R” Us stores nationwide will remain open for 87 consecutive hours for last-minute shoppers. Beginning at 6 a.m. on December 21 and continuing through 9 p.m. on Christmas Eve, gift-givers can shop day and night for toys, including those that can only be found at Toys “R” Us.

Bargain hunters can also take advantage of savings and deals, as well as the company’s Price Match Guarantee, every day leading up to Christmas. Select discounts available at Toys “R” Us from December 20 through December 21 include buy one, get one free deals on all Chuggington Engines and Totally Me! by Victoria Justice crafts; buy one, get one 50 percent off all FAO Schwarz toys; and more.

Meanwhile, beginning December 22 through December 24, select discounts include buy one, get one free deals on all K’NEX building sets; buy one, get one 40 percent off all Disney Pixar Cars and Disney Planes die cast vehicles, and play sets; discounts on Disney Infinity Starter Packs; and more.

COMMENTARY: Disney’s Monsters U Sure to Scare Up Sales

Sulley Scare Mask

Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.

However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]