Toys “R” Us Stores Nationwide Remain Open 87 Continuous Hours Ahead of Christmas

toysrusToys “R” Us stores nationwide will remain open for 87 consecutive hours for last-minute shoppers. Beginning at 6 a.m. on December 21 and continuing through 9 p.m. on Christmas Eve, gift-givers can shop day and night for toys, including those that can only be found at Toys “R” Us.

Bargain hunters can also take advantage of savings and deals, as well as the company’s Price Match Guarantee, every day leading up to Christmas. Select discounts available at Toys “R” Us from December 20 through December 21 include buy one, get one free deals on all Chuggington Engines and Totally Me! by Victoria Justice crafts; buy one, get one 50 percent off all FAO Schwarz toys; and more.

Meanwhile, beginning December 22 through December 24, select discounts include buy one, get one free deals on all K’NEX building sets; buy one, get one 40 percent off all Disney Pixar Cars and Disney Planes die cast vehicles, and play sets; discounts on Disney Infinity Starter Packs; and more.

COMMENTARY: Disney’s Monsters U Sure to Scare Up Sales

Sulley Scare Mask

Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.

However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]

Top Toy Trends This Holiday Season, According to Target

This holiday season there will be nearly 7,000 toys featured in Target stores and on Target.com. Stephanie Lucy, vice president of merchandising at Target, shares what she thinks will be the five key toy trends this season and the hot toys that match them.

Interactivity

“One of the key items we selected is Fijit Friends. You look at Fijit and the ability to put it in dance mode, and the voice-recognition and built-in responses. Also, Let’s Rock Elmo is interactive for a much younger child, but we believe interactivity is important.”

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New Video: Toy Story Characters in Toymation

Let your imagination soar with DisneyPixar’s new space-themed “Toymation” video. The video features the Toy Story Buzz Lightyear Command Center and other action figures from Mattel.

In the video, Buzz Lightyear, Woody, and sidekick Rex venture into outer space to battle the evil Emperor Zurg. Using stop-motion animation, this video combines old techniques with new concepts to create a modern animated short for Toy Story fans everywhere.

[Read more...]