China Toy Fair


Build-A-Bear Workshop Introduces Disney Princess Collection

Build-A-Bear Workshop, the interactive retailer of customized stuffed animals, celebrated the launch of its Disney Princess bear and collection of enchanting costumes by hosting Princess Weekend, held January 11 through January 13, in stores throughout North America. Guests were given the royal treatment with paper crowns and jewel stickers to decorate in their own special way. After a crowning and knighting ceremony, guests were able to create magical memories with the new Disney Princess bear, featuring a sparkling crown and paw depicting beloved Disney Princess characters and majestic crowns.   [Read more...]