For the first quarter, worldwide gross sales for Mattel girls and boys brands were $656.9 million, down 5 percent versus the previous year. This included a decline in worldwide gross sales for the Barbie brand of 14 percent. Worldwide gross sales for Mattel’s other girls brands increased 4 percent on the strength of Disney Princess and Ever After High, partially offset by Monster High. [Read more...]
Non-traditional items are finding their way onto children’s wish lists this year, according to a National Retail Federation (NRF) survey conducted by Prosper Insights and Analytics. For the first time, iPads are among the most popular gifts for both girls and boys, with slightly higher demand among the former.
Among the other results from NRF’s 2013 Top Toys survey: 44.3 percent of holiday consumers plan to buy toys as gifts this holiday season; children are still asking for timeless items such as Barbie and dolls (No. 1 and 2 among girls, respectively) or Lego and toy cars (No. 1 and 3 among boys, respectively). And the younger generation is clearly technologically savvy, asking this year for tablets/iPads, smartphones (girls’ No. 11), and game consoles like Xbox One (boys’ No. 5) and PlayStation 4 (girls’ No. 10, boys’ No. 6).
Other popular toys for girls include Monster High Dolls, Disney Princess, and American Girl. The hot new item for boys this year is Skylanders, a hugely popular interactive video game that allows kids to play with a toy action figure at the same time. [Read more...]
Disney Consumer Products and Marvel Entertainment has launched the Marvel Creativity Studio Stylus and App, created by eKids, exclusively for iPad. The app delivers a creative space for kids to learn to draw, color, and animate their favorite Marvel Super Heroes and villains from Avengers Assemble, The Ultimate Spider-Man, and Hulk and the Agents of S.M.A.S.H., while the stylus adds special and enhanced play value.
App and Stylus features include:
- Professionally illustrated coloring pages, where you can add your own flare with drawing tools and an extensive color pallet
- Use of the stylus to unlock special tools including the “Reveal” tool to color the page like a pro
- An interactive grid system that includes specialty drawing aids such as side-by-side drawing canvas, trace lines, and unique “Drawing Scope”
- The abililty to build and animate action scenes with character stickers, sound effects, speech bubbles, and backgrounds
- Create-your-own custom stickers and add them to animated scenes
In addition to the launch of the Marvel Creativity Studio Stylus and App, the Disney Creativity Studio app has received a content refresh with more drawing tools to use, so kids can now create drawings of other Disney characters including Disney Junior’s Sofia the First, Doc McStuffins, and Jake and the Never Land Pirates, as well as Monsters University and Disney Princess characters.
The Stylus, which includes unlimited access to all content and future updates, is available at mass retailers. A deluxe version with a limited-edition zippered carry case is available exclusively at Apple Retail Stores and from the Apple Online Store. The Marvel Creativity Studio app is free and may be found at www.appstore.com/MarvelCreativityStudio. The Disney Creativity Studio App is also free from the App Store or at www.AppStore.com/DisneyCreativityStudio.
At Hasbro‘s Investor Day meeting, the company announced the expansion of its relationship with Disney to include gaming and other play experiences based on major Disney entertainment properties Disney Princess and Disney Junior. The deal gives Hasbro global rights to develop games based on the properties, including Mr. Potato Head toys based on Disney Princess characters.
As Hasbro continues momentum in the gaming business, it will also be launching a line of party games this year, including Funny or Die and Draw Something Party to bring friends and family together. The company is also revamping the classic brand Monopoly by retiring the iron token and replacing it with a cat which was recently voted in by fans worldwide.
The new Monopoly Empire game even offers new ways to play where kids can collect, buy, and trade top brands such as Coca-Cola, Samsung, McDonald’s, and Xbox rather than real estate in a quest to “own it all.”
Delta Children has released the new Disney Princess chairs for young girls. Featuring all the favorite princesses, this chair and love seat provide the perfect spot for a little one’s much-deserved beauty rest. The upholstered furniture is built with a sturdy frame for durability making it the perfect chair for reading and relaxing.
Disney Consumer Products unveiled the Disney Royal Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities, and stories of the Disney Princess characters. Designed and created in collaboration with special occasions fashion industry leader, Ashdon Inc., the new gowns combine classical styling with elements of fantasy and magic to bring an air of royalty and fairy tale to young women celebrating their Quinceañera. The debut line features 21 gowns—two styles for each Disney Princess and a special new gown, “la Corona de la Princesa,” that will be added to the line each year.
A Quinceañera is a coming of age celebration for Latinas that signifies her journey from childhood to young womanhood. It often includes a religious ceremony followed by a reception with family and friends. While there are many traditions associated with this rite of passage, the gown is an integral and festive part of the celebration.
Disney’s special occasion business for women launched in 2007 with a luxury fairy tale weddings bridal collection. The business continued its growth in 2010 in collaboration with renowned wedding dress designer Alfred Angelo for the Disney Fairy Tale Weddings collection. In 2012 the business expanded to reach teens with Disney Forever Enchanted, a line of Disney Princess-inspired prom dresses, launched in collaboration with Ashdon Inc. [Read more...]
Bob Chapek, president of Disney Consumer Products, has just been added to the lineup of industry professionals slated to speak at this year’s annual PlayCon, which will be held in Scottsdale, Ariz. from May 6 through 8.
Chapek will share his vision for driving future growth at Disney Consumer Products. He will also discuss the recent acquisition of Lucasfilm and the integration of Star Wars into the portfolio of franchises, which includes Disney Princess, Toy Story, and The Avengers.
For more info on PlayCon and its speakers, click here.
Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.
However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]
In honor of Fantasyland’s opening, Delta Children’s Products’ highlights their Disney Princess collection. Featuring everything from princess canopy beds, toy and book organizers, and play tables to standing easels, dressers, cribs and more. Check out the items below.