Disney Consumer Products unveiled the Disney Royal Ball collection, the first ever line of Quinceañera gowns inspired by the inner qualities, personalities, and stories of the Disney Princess characters. Designed and created in collaboration with special occasions fashion industry leader, Ashdon Inc., the new gowns combine classical styling with elements of fantasy and magic to bring an air of royalty and fairy tale to young women celebrating their Quinceañera. The debut line features 21 gowns—two styles for each Disney Princess and a special new gown, “la Corona de la Princesa,” that will be added to the line each year.
A Quinceañera is a coming of age celebration for Latinas that signifies her journey from childhood to young womanhood. It often includes a religious ceremony followed by a reception with family and friends. While there are many traditions associated with this rite of passage, the gown is an integral and festive part of the celebration.
Disney’s special occasion business for women launched in 2007 with a luxury fairy tale weddings bridal collection. The business continued its growth in 2010 in collaboration with renowned wedding dress designer Alfred Angelo for the Disney Fairy Tale Weddings collection. In 2012 the business expanded to reach teens with Disney Forever Enchanted, a line of Disney Princess-inspired prom dresses, launched in collaboration with Ashdon Inc. [Read more...]
COMMENTARY: Disney’s Monsters U Sure to Scare Up Sales
Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.
However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]