HoliDAY of Play 2015

New Star Wars: The Force Awakens Toys and Other Products Go on Sale Everywhere

Force-Friday-logo-RED[1].jpgToday, merchandise inspired by the highly anticipated Star Wars: The Force Awakens launched at retailers as Force Friday officially went underway. More than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.

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Playmation Marvel’s Avengers Available for Pre-Order at Canadian Retailers

PlaymationThis past week, Disney Consumer Products and Interactive Media (DCPI), along with Hasbro Inc., announced the pre-sale of Playmation Marvel’s Avengers at select Canadian retailers. A new system of toys and wearables, Playmation Marvel’s Avengers utilizes smart technology to inspire kids to run around and use their imaginations, as they become the heroes or heroines of stories from Marvel’s Avengers.

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Star Wars: The Force Awakens Toy Unboxing Goes Live Globally Ahead of Force Friday

Star Wars LogoNew Star Wars: The Force Awakens toys will be unveiled through a live unboxing event broadcast on YouTube. The event will see highlights from a range of merchandise, and is scheduled to unfold over a span of 18 hours in 15 cities across 12 countries worldwide.

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Disney Store to Unveil New Collections and Limited Editions at D23 Expo

Anaheim Convention Center

Disney Store has all-new collections and limited editions set to launch at this year’s D23 Expo 2015, the Disney fan event held at the Anaheim Convention Center from August 14 to 16. Located within the Disney Consumer Products Pavilion at D23 Expo, the Disney Store shop will feature new and exclusive products, and will be unveiling new items celebrating favorite characters each day throughout the weekend.

Highlights of the new collections include:

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Playmation Marvel’s Avengers Now Available for Pre-Order

Playmation,MarvelAvengersPlaymation Marvel’s Avengers, from Disney Consumer Products and Interactive Media (DCPI) and Hasbro Inc., is now available for pre-sale from select retailers. The Playmation Marvel’s Avengers Starter Pack, Smart Figures, and Prowler Bot are available to pre-order online at,,,,, and, as well as and at select Disney Store locations in the U.S. and Canada.

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Playmation Marvel’s Avengers Now Available for Preview at Select Disney Stores

Playmation Shoot (TBD)Kids and parents can now experience Playmation Marvel’s Avengers for the first time at participating Disney Store locations, where two- and five-minute training sessions are available daily. For those who want to take part in an expanded experience, 30-minute Avengers Gear Orientations are available on Saturdays and Sundays by reservation only. During the longer Avenger Gear Orientation, kids and parents can learn more about the Avenger Gear, follow instructions from JARVIS, and interact with other participants to complete missions and adventures.

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Ant-Man Gets Exclusive Marvel Select Action Figure at and Disney Store

Ant-Man1aAnt-Man is poised to infiltrate the Marvel cinematic universe on July 17, and now Diamond Select Toys,, and the Disney Store are poised to release an exclusive Marvel Select action figure based on his film appearance.

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Disney’s Playmation Powers Up Active Play

Playmation.StarterpackDisney Consumer Products (DCP) has introduced Playmation, a system of toys and wearables that uses smart technology to inspire kids to harness the power of their imaginations. Playmation Marvel’s Avengers is the first in a series of systems in development around the Walt Disney Co. franchise. The set is slated to hit shelves this October at mass and specialty retailers, select Disney Store locations, and

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Disney Consumer Products Launches Inside Out Product Line

May29.InsideOutDisney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. [Read more...]

Disney Consumer Products Sets Date for Force Friday, Reveals Packaging Featuring New Star Wars Villain

May4.StarWarsBoxArtForce Friday, a global event for fans of all ages to celebrate the launch of merchandise inspired by the film Star Wars: The Force Awakens, will take place on September 4. Toys, collectibles, and more will hit store shelves worldwide that day.

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