Disney Consumer Products Sets Date for Force Friday, Reveals Packaging Featuring New Star Wars Villain

May4.StarWarsBoxArtForce Friday, a global event for fans of all ages to celebrate the launch of merchandise inspired by the film Star Wars: The Force Awakens, will take place on September 4. Toys, collectibles, and more will hit store shelves worldwide that day.

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Diamond Select Busts Out New Figure Based on Hulkbuster Armor

Diamond Select Toys and marvelshop.com have teamed up to offer an exclusive figure based on the Hulkbuster armor from Marvel’s The Avengers: Age of Ultron. First appearing in Iron Man No. 304, released in 1994, the Iron Man Mk 14 Hulkbuster armor was an add-on to Tony Stark’s modular armor, and would allow him to stop the Hulk from tearing apart a factory manufacturing gamma bombs.

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Marvel’s Avengers: Age of Ultron Merchandise Launching at Retailers Everywhere

Marvel,Avengers,TheAgeofUltronWith less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.

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Diamond and Marvelshop.com Take Aim with New Hawkeye Figure

Hawkeye with Lucky outside boxTo honor Hawkeye, one of the few non-powered members of the Avengers, Diamond Select Toys and marvelshop.com have teamed up on an exclusive Hawkeye figure, featuring sculpting by Gentle Giant Studios and 16 points of articulation.

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Big Hero 6 Products Debut Ahead of Movie Release Date

i-prFGvZF-X3Disney Consumer Products (DCP) has rolled out a range of products based on Big Hero 6, which debuts in theaters November 7. The product range includes figures, plush, role play, and more:

  • Deluxe Flying Baymax, by Bandai: Standing at 11 inches with an 18-inch wingspan, the Deluxe Flying Baymax features 20 points of articulation and a 4.5-inch Hiro Hamada figure, which when attached to Baymax’s back unlocks additional flying sounds.
  • Armor-Up Baymax, by Bandai: Baymax transforms from its 6-inch white nursebot form to an 8-inch crime-fighting hero. The 20 body armor pieces construct a powered-up Baymax, which grows two inches in height in its red armored suit.
  • GoGo Tomago and Honey Lemon 11-inch Dolls, by Disney Store: These poseable character dolls feature their accessories from the film, including GoGo Tomago’s spinning ”mag-lev discs” and high-speed armor and Honey Lemon’s messenger bag.
  • Baymax Plush-Medium, by Disney Store: A soft, stuffed plush Baymax.
  • Baymax Rocket Fist, by Bandai: Launches up to 10 feet in distance, and features soft material on the fist that makes it safe and fun to play.
  • Big Hero 6 Masks, by Bandai: These masks have comfortable padding, an adjustable strap, and are available as Big Hero 6 heroes Hiro Hamada or Baymax.

Big Hero 6 products are available now at mass and specialty retailers nationwide, Disney Store locations, and disneystore.com.

Disney Consumer Products Launches Star Wars Rebels Products

Star_Wars_Rebels_The_Ghost_Disney Consumer Products has released a new product assortment in celebration of Star Wars Rebels, which debuts October 3 on Disney Channel and continues on October 13 on Disney XD. The show has inspired new lines of figures, spaceships and lightsabers, apparel and accessories, home décor, books, and more from licensees including Hasbro, Lego, Mad Engine, Rubies, and Jay Franco.

Disney Publishing Worldwide also supports the show with a new book program and series of mobile apps from Disney Lucasfilm Press that will expand upon the series. Star Wars Journeys, an episodic series of apps from Disney Publishing, will be updated this October to include the stories that lead up to the adventures in Star Wars Rebels. Star Wars Scene Maker will launch early next year and gives fans a storytelling experience that allows them to re-imagine and recreate scenes from the show. [Read more...]

Not a Hoax! Not a Dream! Marvel Launches Month-Long National Celebration: Marvel Super Hero September!

SuperHeroSeptemberDisney Consumer Products and Marvel have teamed up for Marvel Super Hero September, a national multi-platform campaign that encourages the public to, “power up like a Marvel super hero.” This month-long celebration features retail partnerships, licensing partners, advertising, and online activations. The strategy is on behalf of the Marvel brand, as both Marvel and its characters celebrate 75 years of history.

“This stands as one of the largest non-film campaigns in Marvel history and we’re looking forward to seeing how kids, fans, parents, and adults will celebrate their passion for Marvel,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.

The central hub for Marvel Super Hero September is a new online portal, superheroseptember.marvel.com, which houses content and activities, including a national photo sweepstakes contest supported by select national retailers. Marvel is also re-launching marvelkids.com with additional content. [Read more...]

Marvel Launches Collection Inspired by Guardians of the Galaxy

Sept5GuardiansMarvel Entertainment, in conjunction with Disney Consumer Products, has unveiled a product collection to celebrate the new film, Marvel’s Guardians of the Galaxy. Licensees for the products include Hasbro, Lego, Disguise, Hot Wheels, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Rubie’s, C-Life, Jay Franco, and the Disney Store. Products in the line include action figures, plush, play sets, role play, costumes, and ’80s nostalgia-inspired lifestyle products.

Marvel’s Guardians of the Galaxy products are available now at national retailers, specialty stores, Marvel.com, Disney store locations nationwide, and DisneyStore.com. The movie opens in theaters on August 1.

Disney Tsum Tsum Soft Toy Line and Mobile Game Launch Globally

Disney Interactive Line Tsum Tsum AppCoinciding with the global launch of the puzzle game app, LINE: Disney Tsum Tsum from Japan, the Disney Store is introducing more than 30 different stackable Tsum Tsum soft toys. They are available on DisneyStore.com, in select store locations in North America, and at Disney parks. Characters such as Mickey Mouse and Winnie the Pooh are available now, and additional characters will roll out this fall.

The stackable Tsum Tsum toys have a screen cleaner material on their stomachs and come in three different sizes: large, medium, and mini.

Disney Releases Toys in Time for Maleficent Film Premiere

Aurora.MaleficentDisney Consumer Products has unveiled a new collection of products based on Maleficent, the impending Walt Disney Studios live-action movie that explores the untold story of Disney’s most iconic villain from the classic film, Sleeping Beauty. The collection includes dolls, figures, and role-play items.

Jakks Pacific will introduce Maleficent and Aurora Collector Fashion Dolls, which stand 11.5 inches tall, as well as Maleficent’s Glow Horns, inspired by the iconic horns from the film. Funko will have Maleficent and Aurora POP! figures.

The Disney Store will introduce the Aurora Deluxe Costume Collection, which includes a deluxe costume featuring lace detailing, floral accents, and other embellishments. Meanwhile, the Disney Store’s Maleficent Film Collection Dolls are designed to depict the title character and Aurora from the film.

Maleficent arrives in theaters on May 30.