Ant-Man is poised to infiltrate the Marvel cinematic universe on July 17, and now Diamond Select Toys, marvelshop.com, and the Disney Store are poised to release an exclusive Marvel Select action figure based on his film appearance.
Disney Consumer Products (DCP) has introduced Playmation, a system of toys and wearables that uses smart technology to inspire kids to harness the power of their imaginations. Playmation Marvel’s Avengers is the first in a series of systems in development around the Walt Disney Co. franchise. The set is slated to hit shelves this October at mass and specialty retailers, select Disney Store locations, and disneystore.com.
Disney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. [Read more...]
Disney Consumer Products Sets Date for Force Friday, Reveals Packaging Featuring New Star Wars Villain
Diamond Select Toys and marvelshop.com have teamed up to offer an exclusive figure based on the Hulkbuster armor from Marvel’s The Avengers: Age of Ultron. First appearing in Iron Man No. 304, released in 1994, the Iron Man Mk 14 Hulkbuster armor was an add-on to Tony Stark’s modular armor, and would allow him to stop the Hulk from tearing apart a factory manufacturing gamma bombs.
With less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.
Disney Consumer Products has released a new product assortment in celebration of Star Wars Rebels, which debuts October 3 on Disney Channel and continues on October 13 on Disney XD. The show has inspired new lines of figures, spaceships and lightsabers, apparel and accessories, home décor, books, and more from licensees including Hasbro, Lego, Mad Engine, Rubies, and Jay Franco.
Disney Publishing Worldwide also supports the show with a new book program and series of mobile apps from Disney Lucasfilm Press that will expand upon the series. Star Wars Journeys, an episodic series of apps from Disney Publishing, will be updated this October to include the stories that lead up to the adventures in Star Wars Rebels. Star Wars Scene Maker will launch early next year and gives fans a storytelling experience that allows them to re-imagine and recreate scenes from the show. [Read more...]
Not a Hoax! Not a Dream! Marvel Launches Month-Long National Celebration: Marvel Super Hero September!
Disney Consumer Products and Marvel have teamed up for Marvel Super Hero September, a national multi-platform campaign that encourages the public to, “power up like a Marvel super hero.” This month-long celebration features retail partnerships, licensing partners, advertising, and online activations. The strategy is on behalf of the Marvel brand, as both Marvel and its characters celebrate 75 years of history.
“This stands as one of the largest non-film campaigns in Marvel history and we’re looking forward to seeing how kids, fans, parents, and adults will celebrate their passion for Marvel,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.
The central hub for Marvel Super Hero September is a new online portal, superheroseptember.marvel.com, which houses content and activities, including a national photo sweepstakes contest supported by select national retailers. Marvel is also re-launching marvelkids.com with additional content. [Read more...]