Disney Store to Release Dolls, Apparel Inspired by Villains

June 28, 2012 By

The Disney Store has revealed its exclusive Disney Villains Designer Collection, set to arrive in stores and at DisneyStore.com this fall. Centered around a series of six limited edition villain dolls, limited to 13,000 each, the collection also includes apparel, beauty products, home items, and stationery.

Disney Villains Designer Collection products are inspired by the villains Cruella DeVil (101 Dalmatians), Evil Queen (Snow White and the Seven Dwarfs), Ursula (The Little Mermaid), Mother Gothel (Tangled), Maleficent (Sleeping Beauty), and the Queen of Hearts (Alice in Wonderland). Disney Store designers re-imagined the villains from these movies to create the line of dolls, styled in couture fashions.

Apparel and accessories will launch exclusively at DisneyStore.com in August. The entire Disney Villains Designer Collection will launch in select Disney Store locations nationwide and online in September. A limited quantity of the complete set of dolls will be available online, and then individual dolls will be released during a six week period beginning in September.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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Disney Store Announces its Top 10 Holiday Toys

November 4, 2011 By

Yesterday, The Toy Book attended a special holiday event at Disney Store Times Square at which the retailer announced its top 10 toys for this holiday season.

Special guests included Disney animator Mark Henn, host and reality TV star La La Vasquez (La La’s Full Court Life), New York socialite and reality TV star Alex McCord (The Real Housewives of New York City), actress Daya Vaidya (Unforgettable), actress Kelly Rutherford (Gossip Girl), and, of course, Mickey and Minnie Mouse.

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Disney Store Times Square Opens With Grand Celebration

November 15, 2010 By

Last week, Disney Store celebrated the grand opening of its Times Square location with appearances by celebrities, New York City’s Mayor Michael Bloomberg, and more. The celebration kicked off with a colorful parade of Disney characters—including Mickey Mouse, Cinderella, and Buzz Lightyear—as they arrived by horse-drawn carriages and classic cars and traveled down a trail of Pixie dust.

Hosted by Robin Roberts from ABC’s Good Morning America, other celebrity appearances included Melissa Joan Hart of ABC Family’s Melissa & Joey; Anika Noni Rose, voice of Princess Tiana from Disney’s The Princess and the Frog; ESPN’s Jesse Palmer; actress Brooke Shields; Bloomberg; Walt Disney Co. President and CEO Robert Iger; and more.

The two-level, 20,000-plus square foot Disney Store in Times Square boasts a 2,250-square-foot digital billboard, a two-story Disney Princess castle with a “talking” Magic Mirror, colorful Lucite trees throughout the store that showcase custom Disney content, and a 350-square-foot Disney Store Theatre that features a 12-foot screen, playing Disney film clips, videos, and more. Kids can also build a customized Disney·Pixar Cars-branded Ridemarkerz car or purchase exclusive New York City-inspired Disney merchandise.

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Photo: Disney Unveils Times Square Store’s Digital Sign

October 25, 2010 By

Photo: Mickey Mouse unveils Disney Store’s new state-of-the-art digital billboard in the heart of New York City’s Times Square, as the countdown begins for the grand store opening celebration on November 9. The two-story store will be Disney’s largest in North America and will feature exclusive merchandise plus N.Y.-themed products, and will boast Disney’s new concept design.

Credit: Disney Store North America

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Disney Store to Premiere New Shop Design This Summer

May 14, 2010 By

Disney Store will unveil a brand new store design this summer, in major markets across the United States and Europe. The new design will premiere in June at The Shops at Montebello in Montebello, Calif. (just outside Los Angeles). The European premiere will follow in July at La Vaguada in Madrid.

The new design was developed from a child’s perspective and features the latest technology and special features such as the Disney Princess castle with magic mirror and the Disney Store Theater.

More than 20 new and remodeled Disney Store locations are slated to open this year throughout North America and Europe, including Roosevelt Field Mall in Garden City, NY; Santa Monica Place in Santa Monica, Calif.; NorteShopping in Oporto, Portugal; Orio Center in Bergamo, Italy; and more.

With each new store opening this year, Disney Store will designate a day for 10 percent of the sales to be donated to the Make-A-Wish Foundation in the U.S., Spain, Italy and Portugal, and to Great Ormond Street Hospital Children’s Charity in the UK.

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Disney Store to Open in Times Square

January 6, 2010 By

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A new Disney store is slated to open in New York City’s Times Square in the fall. The retail space at 1540 Broadway, between 45th and 46th streets, will include an interactive Disney Princess castle, a children’s theater featuring the latest Disney entertainment, and special events such as celebrity appearances and children’s activities. Renovations will begin soon.

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