Force Friday, a global event for fans of all ages to celebrate the launch of merchandise inspired by the film Star Wars: The Force Awakens, will take place on September 4. Toys, collectibles, and more will hit store shelves worldwide that day.
Disney Consumer Products Sets Date for Force Friday, Reveals Packaging Featuring New Star Wars Villain
Diamond Select Toys and marvelshop.com have teamed up to offer an exclusive figure based on the Hulkbuster armor from Marvel’s The Avengers: Age of Ultron. First appearing in Iron Man No. 304, released in 1994, the Iron Man Mk 14 Hulkbuster armor was an add-on to Tony Stark’s modular armor, and would allow him to stop the Hulk from tearing apart a factory manufacturing gamma bombs.
With less than one month until Marvel’s Avengers: Age of Ultron arrives in theaters, Disney Consumer Products (DCP) and Marvel have released details about their merchandising program, which is arriving at retail now. Toy partners include Hasbro, Lego, Hot Wheels, Funko, Rubie’s Costumes, Disney Store, and more. The toys range from interactive electronic action figures with voice-activation to motorized 6V ride-on super cars that drive 2.5 miles per hour; to articulated, light-up repulsor FX gloves; and a disk-launching shield.
Disney Consumer Products has released a new product assortment in celebration of Star Wars Rebels, which debuts October 3 on Disney Channel and continues on October 13 on Disney XD. The show has inspired new lines of figures, spaceships and lightsabers, apparel and accessories, home décor, books, and more from licensees including Hasbro, Lego, Mad Engine, Rubies, and Jay Franco.
Disney Publishing Worldwide also supports the show with a new book program and series of mobile apps from Disney Lucasfilm Press that will expand upon the series. Star Wars Journeys, an episodic series of apps from Disney Publishing, will be updated this October to include the stories that lead up to the adventures in Star Wars Rebels. Star Wars Scene Maker will launch early next year and gives fans a storytelling experience that allows them to re-imagine and recreate scenes from the show. [Read more...]
Not a Hoax! Not a Dream! Marvel Launches Month-Long National Celebration: Marvel Super Hero September!
Disney Consumer Products and Marvel have teamed up for Marvel Super Hero September, a national multi-platform campaign that encourages the public to, “power up like a Marvel super hero.” This month-long celebration features retail partnerships, licensing partners, advertising, and online activations. The strategy is on behalf of the Marvel brand, as both Marvel and its characters celebrate 75 years of history.
“This stands as one of the largest non-film campaigns in Marvel history and we’re looking forward to seeing how kids, fans, parents, and adults will celebrate their passion for Marvel,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.
The central hub for Marvel Super Hero September is a new online portal, superheroseptember.marvel.com, which houses content and activities, including a national photo sweepstakes contest supported by select national retailers. Marvel is also re-launching marvelkids.com with additional content. [Read more...]
Marvel Entertainment, in conjunction with Disney Consumer Products, has unveiled a product collection to celebrate the new film, Marvel’s Guardians of the Galaxy. Licensees for the products include Hasbro, Lego, Disguise, Hot Wheels, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Rubie’s, C-Life, Jay Franco, and the Disney Store. Products in the line include action figures, plush, play sets, role play, costumes, and ’80s nostalgia-inspired lifestyle products.
Marvel’s Guardians of the Galaxy products are available now at national retailers, specialty stores, Marvel.com, Disney store locations nationwide, and DisneyStore.com. The movie opens in theaters on August 1.
Coinciding with the global launch of the puzzle game app, LINE: Disney Tsum Tsum from Japan, the Disney Store is introducing more than 30 different stackable Tsum Tsum soft toys. They are available on DisneyStore.com, in select store locations in North America, and at Disney parks. Characters such as Mickey Mouse and Winnie the Pooh are available now, and additional characters will roll out this fall.
The stackable Tsum Tsum toys have a screen cleaner material on their stomachs and come in three different sizes: large, medium, and mini.
Disney Consumer Products has unveiled a new collection of products based on Maleficent, the impending Walt Disney Studios live-action movie that explores the untold story of Disney’s most iconic villain from the classic film, Sleeping Beauty. The collection includes dolls, figures, and role-play items.
Jakks Pacific will introduce Maleficent and Aurora Collector Fashion Dolls, which stand 11.5 inches tall, as well as Maleficent’s Glow Horns, inspired by the iconic horns from the film. Funko will have Maleficent and Aurora POP! figures.
The Disney Store will introduce the Aurora Deluxe Costume Collection, which includes a deluxe costume featuring lace detailing, floral accents, and other embellishments. Meanwhile, the Disney Store’s Maleficent Film Collection Dolls are designed to depict the title character and Aurora from the film.
Maleficent arrives in theaters on May 30.