China Toy Fair


Disney Store to Release Dolls, Apparel Inspired by Villains

The Disney Store has revealed its exclusive Disney Villains Designer Collection, set to arrive in stores and at DisneyStore.com this fall. Centered around a series of six limited edition villain dolls, limited to 13,000 each, the collection also includes apparel, beauty products, home items, and stationery.

Disney Villains Designer Collection products are inspired by the villains Cruella DeVil (101 Dalmatians), Evil Queen (Snow White and the Seven Dwarfs), Ursula (The Little Mermaid), Mother Gothel (Tangled), Maleficent (Sleeping Beauty), and the Queen of Hearts (Alice in Wonderland). Disney Store designers re-imagined the villains from these movies to create the line of dolls, styled in couture fashions.

Apparel and accessories will launch exclusively at DisneyStore.com in August. The entire Disney Villains Designer Collection will launch in select Disney Store locations nationwide and online in September. A limited quantity of the complete set of dolls will be available online, and then individual dolls will be released during a six week period beginning in September.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.