Representatives from toy, media, retail companies, and more, came together yesterday for a day-long conference sponsored by the White House Council on Women and Girls, The Department of Education, and the Media, Diversity, & Social Change Initiative at the University of Southern California. As part of the conference, companies and organizations committed to taking new action to break down gender stereotypes in toys and media to help children explore, learn, and dream without limits. Companies invited to participate included littleBits, Dream Big Toy Co., Disney, Mattel, and DC Comics. [Read more...]
Lego will release 18 new minifigures based on classic Disney characters, the company announced on Twitter. The Disney Series will be available starting May 1, and is the company’s first-ever Disney character collection of minifigures. The collection includes classic characters such as Mickey Mouse, Daisy, and Peter Pan, and new favorites, including Stitch and Mr. Incredible. [Read more...]
Disney Magic Kingdoms allows players to enter the world of Disney and Disney Parks as they endeavor on a quest to restore the kingdom’s magic from evil powers. The app allows players to build attractions from the parks like Space Mountain, California Screamin’, and It’s a Small World. Disney Magic Kingdoms also allows users to share moments with their favorite Disney characters from Disney Pixar’s Wall E, Toy Story, Tangled, and more. [Read more...]
Zootopia debuted this weekend with $75 million, marking the biggest three-day debut of all time for Walt Disney Animation Studios. Internationally, the film opened in mid-February, earning nearly $100 million over its first three weeks and posting an additional $64.7 million this weekend for a combined global total of $235.2 million. [Read more...]
Marvel Battlegrounds is the first play set to introduce four-player arcade brawler gameplay to Disney Infinity. Players will get to engage in the ultimate rumble as Marvel Super Heroes and Super Villains struggle to gain control of Wakanda’s most valuable resource, Vibranium. The ever-growing clash creates factions as the war stretches to the cosmic battlegrounds of space. Players will battle through 12 levels across eight dynamic arenas. [Read more...]
Photographer Brian McCarty has created a Disney photo series that reimagines iconic scenes from Disney Princess movies. The photos depict the adventures of Merida, Tiana, and Rapunzel, which mirror the film scenes in doll-size detail. McCarty and his design team used dolls from Hasbro’s Disney Princess line, custom created sets, props, and lighting to recreate the scenes. [Read more...]
The Dream Big, Princess campaign takes Disney’s princess stories and qualities and pairs them with real-life girls to inspire and encourage kids around the world to dream big. Every kid is different and there is a Disney Princess to help inspire them and show them their dreams and ambitions are possible.
The campaign recruits girls who have a range of diverse interests, dream big, and achieve their goals, and who love Disney Princesses and their stories.
Disney’s new original tween show Star Darlings, will premiere its first on-air special tonight on Disney Channel. The 30 minute on air special, “Becoming Star Darlings,” introduces 12 “Star-Charmed” girls who pursue their individual wishes with determination and the help of their friends. The special will extend the stories from the book series, Star Darlings from Disney Publishing Worldwide. [Read more...]
Mattel and Disney Consumer Products have renewed their relationship for the Cars franchise and the upcoming Disney•Pixar film, Cars 3. The agreement gives Mattel continued worldwide rights to manufacture, market, and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and play sets. [Read more...]