China Toy Fair


Disney Consumer Products Halloween Trends and Fun Facts

i-qdtZwdd-MDisney Consumer Products has unveiled trends and fun facts about Halloween:

  • The first Halloween costume appeared in 1911.
  • The first Minnie Mouse and Mickey Mouse costumes were introduced in 1932.
  • More than 2.1 million kids will be super heroes this Halloween.
  • Spider-Man has been a top-five costume for the last 10 years.
  • Fifty percent of families will carve a pumpkin.
  • In years with theatrical releases, up to 10 million lightsabers have been sold in a single year.
  • $350 million will be spent on costumes for pets.
  • Cinderella has been the most popular costume in Disney Store history.
  • Disney’s Frozen was ranked number one most searched Halloween costumes.
  • Sofia the First was the top selling costume at Disney Store last year.

COMMENTARY: The Toy Industry Stands Up for National Bullying Prevention Month

October is National Bullying Prevention Month, and whether or not you believe bullying is a natural rite of passage among children, versus a series of preventable behaviors that can leave lasting emotional damage on the young, one thing is clear: It has become a part of the national conversation. Joining the voices chiming in on the subject is the toy industry, which in the months leading up to October, has seen a number of actions among various players to address the problem of bullying. Some take the form of products that try to make kids understand the bad feelings that come with being picked on; others seek galvanize youth into taking a stand against bullying together. [Read more...]

NRF Says Record Number of Americans to Buy Halloween Costumes This Year

nrfAccording to data from the National Retail Federation’s (NRF) Halloween Consumer Spending Survey, more than two-thirds—or 67.4 percent—of celebrants will buy Halloween costumes for the holiday, which is the most in the survey’s 11-year history.

An estimated 2.6 million children plan to dress up as one of Disney’s Frozen characters, while about 1.8 million children will dress as one of the re-imagined classic characters from Teenage Mutant Ninja Turtles. Princess (3.4 million), animal (3 million), and Spider-Man (2.6 million) will also be popular choices for children.

The NRF survey also found that 75 million adults will dress in costume, with most sticking to traditional options, including a witch (4.8 million), an animal (2.6 million), a Batman character (2 million), and a pirate (1.8 million).

A total of $2.8 billion will be spent on costumes overall, with celebrants shelling out $1.1 billion on children’s costumes, $1.4 billion on adult costumes, and $350 million on costumes for pets. Findings revealed that among the 14.3 percent of celebrants planning to outfit their pets, 10.8 percent will dress them as a pumpkin, the top costume choice again this year.

Slightly more than 34 percent of Americans will look for costume inspiration online, while 33 percent will seek it at a retail store or costume shop. The survey found 11.4 percent of Americans will turn to Pinterest for costume ideas, up from 9.3 percent last year, with young adults driving the most Pinterest traffic: 21.2 percent and 21 percent of 18-to-24-year-olds and 25-to-34-year-olds, respectively.

Big Hero 6 Arrives on Disney Infinity this Fall

BigHero6.DisneyInfinityHiro and Baymax from the upcoming action-packed movie Big Hero 6 will be entering the Disney Infinity Toy Box (2.0 Edition) from Disney Interactive. Fans will be able to use Hiro’s mind-power and Baymax’s super strength—along with hundreds of items, locations, props, vehicles, and more from across the Disney and Marvel universes—to create all-new adventures.

There will also be a Big Hero 6 Chem Capsule Power Disc, which allows players to create a cloud of frost that freezes enemies right in their tracks.

Disney’s Hiro and Baymax figures will be available in North American retail stores on November 4. In the meantime, check out the gameplay trailer below:

Disney Interactive to Launch Disney-Themed Toy Box Starter Pack

Merida and StitchDisney Interactive will launch a special Disney-themed Toy Box Starter Pack this November. The Disney Infinity: Toy Box Starter Pack (2.0 Edition) gives Disney fans the chance to experience the Toy Box 2.0 mode, set in the world of Disney, and is compatible with the game’s Marvel Play Sets.

Players can create unique stories featuring Starter Pack characters Merida and Stitch, utilize newly announced Disney and Marvel characters, as well as bring all of their existing characters from Disney Infinity into the Toy Box 2.0 mode. The Toy Box Starter Pack is compatible with all Disney Infinity content, including Marvel Play Sets, figures, and Power Discs. Fans can also unlock Disney-themed content and purchase additional figures and Play Sets separately. [Read more...]

Disney Interactive Hosts Top Disney Infinity Community Members at Inaugural Toy Box Summit

Toy Box SummitTwenty-two of the most talented Disney Infinity Toy Box designers were invited to the Inaugural Disney Infinity Toy Box Summit, which took place this weekend at Avalanche Software in Salt Lake City, Utah. The event gave the community members exclusive access to Disney Infinity: Marvel Super Heroes Toy Box 2.0, allowed them to meet with the development team, and challenged them participate in a Toy Box design competition for the chance to win a special Disney Infinity prize pack.

Five Toy Box artists served as mentors for Toy Box Summit guests, who were hand-picked from the community for delivering amazing Toy Box creations that were consistently among those showcased for players to download on the Disney Infinity Toy Box TV web series. The artists include Stewart Malcolm (Crazybynick), Patrick Efird (Papa Echo), Tyler Cole (TyForce), Jose Abalos (doctorlogicgate), and Quinn Johnson (quinnjitsu). They are also currently working on new Toy Box content that will be released for Disney Infinity: Marvel Super Heroes.  [Read more...]

New Disney Infinity Toy Box 2.0 Trailer!

In the wake of the first annual Disney Infinity Toy Box Summit, Disney Interactive today unveiled a new Toy Box trailer for Disney Infinity (2.0 Edition), with appearances by Marvel and Disney characters.

Toy Box 2.0 features new toys, tools, templates, Toy Box Games, and more.

Donald Duck Quacks the Line-Up for Disney Infinity 2.0

donald duckDonald Duck will join the cast of characters set to appear in Disney Infinity 2.0 Edition, from Disney Interactive, alongside Merida, Maleficent, Stitch, Tinker Bell, Aladdin, and Jasmine.

Donald will deliver his signature catch-phrases, fiery temper, and special abilities like tossing objects, sweeping up enemies with a broom, and becoming a feathered fury to the new Toy Box mode, where families will be able to use hundreds of Disney- and Marvel-themed items, locations, props, vehicles and characters.

A new Donald Duck themed Power Disc will also be available for players to use in the Toy Box mode, which allows players to change the characters’ outfits, among other features.

Donald Duck and the All for One Power Disc will be available in retail stores this fall.

Disney Infinity: Marvel Release Date Set, Pre-Order Program Launches

Marvel.jngDisney Infinity: Marvel Super Heroes 2.0 Edition will be available for retail on September 23. The game will introduce new Marvel play sets and characters that players can experience exclusively inside of the new version of the game. In addition, the popular Toy Box mode will return with enhanced features, where users can create their own adventures and share them online with friends.

Disney Interactive has also launched a pre-order program for the game. Through September 22, fans will receive a Disney Infinity 2.0 Marvel figure as a bonus for pre-ordering the Disney Infinity: Marvel Super Heroes Starter Pack. The game is available for pre-order at retailers nationwide.

Stitch and Tinker Bell Join Disney Infinity 2.0

TinkstitchStitch and Tinker Bell will join all of the characters from Disney Infinity and Disney Infinity: Marvel Super Heroes in Toy Box 2.0 this fall. The characters were two of the most requested characters by the Disney Infinity fan community and will deliver their unique brand of magical, mischievous fun to the game.

Stitch, the lovable “Experiment 626″ from Lilo & Stitch will have his trusty cosmic blaster and the ability to super jump to galactic new heights, while Tinker Bell, one of Disney‘s most iconic characters, will join the Disney Infinity world with her magical healing Pixie Dust and the ability to glide to the stratosphere for fast-flying action.