Walt Disney Co. and EA Announce Multi-Year Star Wars Game Agreement

May 7, 2013 By Leave a Comment

The Walt Disney Co. and Electronic Arts Inc. announced a new multi-year exclusive licensing agreement to develop and publish globally new games based on Star Wars characters and storylines. Under the agreement, EA will develop and publish new Star Wars titles for a core gaming audience, spanning all interactive platforms and popular game genres, while Disney will retain certain rights to develop new titles within the mobile, social, tablet, and online game categories.

EA Labels President Frank Gibeau says that three of EA’s top studios will be creating games for the Star Wars brand. DICE and Visceral will produce new games, joining BioWare, which will continue to develop games for the Star Wars franchise. Financial terms of the agreement were not disclosed.

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New Disney Infinity Creating Infinity Video Demonstrates ‘Toy Box’ Mode

May 6, 2013 By

536459_525225537528173_1277236125_nDisney Interactive released the second video in its behind-the-scenes Creating Infinity series. The new video focuses on the inspiration behind Disney Infinity‘s “Toy Box” mode, and includes interviews with Pixar and Avalanche Software creative visionaries, as well as commentary from Disney storytellers. In the interviews, leaders such as John Lasseter and John Blackburn discuss how creative play shaped their lives and inspired Disney Infinity.

When Disney Infinity hits store shelves in August, the game will usher in a new era in creative play by introducing a virtual Toy Box that allows players to combine Disney and Pixar’s most popular characters, worlds, gadgets, vehicles, and locations to create one-of-a-kind Disney-themed action and adventure games, sports and racing competitions, team-based and head-to-head challenges, and more.

For the latest video asset, please visit our YouTube channel.

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Disney Infinity Stands Out with Toy Box Mode

April 18, 2013 By

Disney Interactive has released the first video focused entirely on the Disney Infinity Toy Box mode, a play feature that allows every player to combine Disney and Pixar‘s most popular characters and worlds to create one-of-a-kind Disney experiences.

In the Toy Box mode, players can build their own adventures and worlds featuring hundreds of characters, vehicles, items, and environments, including Scrooge McDuck’s money pit, a Tron Recognizer, the Dumbo flying elephant ride, and Stitch’s Surfboard. Players can also use the logic editor to create any kind of game or experience, such as action adventures, obstacle courses, capture-the-flag, tower defense, car races—even re-create some of their favorite classic arcade games.

Check out the trailer below!

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Disney iHome to Provide Kid-Safe Headphones

April 8, 2013 By

Disney iHome’s Kid-Safe headphones are great for travel for the whole family. Mix iHome’s innovative technology with Disney’s animation and you get a winning recipe for the coolest headphones around.

These kid-safe headphones feature a built-in volume limiter that protects hearing and makes listening to music safe for little ears. Headphones are available in Minnie Mouse, Cars, Cinderella, and Princess designs.

For more info or to purchase online, visit http://www.ekids.com/.

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Delta Children Releases New Toddler Collection Based on Doc McStuffins

April 3, 2013 By
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COMMENTARY: Everything’s Comin’ Up Bubbles

March 28, 2013 By

This spring and summer, toy companies are incorporating a bit of bubbly fun into their lines. With prime weather for outdoor fun, we are seeing the usual sidewalk chalks, sports sets, family lawn games, water shooters, and, a favorite around this office, bubbles. As I sit at my desk as Funrise Toys’ Gazillion Bubble Twister spins and fills the office with bubbles, I realize that these simple toys are a surefire way to bring springtime joy to any playtime.

FubblesFunrise’s Gazillion Bubbles toys aren’t the only ones we’re seeing this year. Little Kids Inc. Fubbles No Spill Bubble Guitar turns kids ages 3 and up into rock star’s with a little extra flair. As kids press the button to make musical sounds, another button releases a stream of bubbles from the guitar neck. [Read more...]

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COMMENTARY: Disney’s Monsters U Sure to Scare Up Sales

March 5, 2013 By

Sulley Scare Mask

Disney is really good at a lot of things. One of those things is taking a beloved property and refreshing it, breathing new life into it, and turning it into a must-see movie or must-have property for a new audience of kids. They do it every year with Disney Princess (Last year was Cinderella, this year is The Little Mermaid). The film comes out of the vault, and the already incredible powerhouse that is Disney Princess (the No. 1 toy property ranked by annual 2012 dollar volume according to The NPD Group), launches an expanded program of licensed products focused on the Princess of the year.

However, Disney works some its best magic on the big screen, and Monsters University—due in theaters June 21—has success written all over it. Billed as a prequel to 2001′s Monsters Inc., the film follows fan favorites Sulley and Mike on their journey to becoming scaring professionals at Monsters University. (If you’re interested in attending, visit http://monstersuniversity.com/edu/.) [Read more...]

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Disney Infinity Provides a Sneak Peek

February 18, 2013 By

Disney released new images from Disney Infinity, its most ambitious gaming initiative ever, during the American International Toy Fair, held in New York City at the Jacob K. Javits Center from Sunday, February 10 through Wednesday, February 13. Disney Infinity is an all-new gaming platform that combines Disney’s most popular franchises with one of today’s hottest trends in toys: interactive figures that come to life in video games. Players can place real-world toy versions of their favorite Disney characters onto a device called the Infinity Base and transport them into the virtual game worlds of Monsters University, the Incredibles, and Pirates of the Caribbean, as well as into a giant Toy Box where they can create their own Disney experiences.

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Delta Releases New Chair Desk

January 30, 2013 By

Delta Children’s Products releases the new Minnie Mouse Chair Desk, featuring Minnie Mouse and Daisy Duck. With bright colors and a handy storage bin located under the seat, this chair desk is a great place for any little one to learn and play. The chair desk also features a bright cup on the table for holding beverages, pens, and crayons.

This item is currently sold at Walmart. 

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Hallmark Adds New Style to Text Bands Collection

December 4, 2012 By

Hallmark adds new kid-friendly style bands featuring popular characters, shows, and singers.

Australian teen singer and songwriter, Cody Simpson, will be featured on a style band at participating Hallmark Gold Crown stores. Disney show Shake It Up! will also be featured on the new style bands. The bands allow kids to trade messages by bumping fists or  shaking hands. Kids can also showcase their own style by changing their band to match their outfits, moods, and interests.

To check out the full collection of style bands, watch Text Bands in action, and view Text Bands celebrity videos and photos, visit www.textbands.com.

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