Get “Ice” and Comfortable with Delta’s Disney Frozen Chair

Delta.FrozenChairDisney’s new animated film Frozen arrived in theaters this past weekend, and now here comes the new Disney Frozen Upholstered Chair by Delta. It’s constructed with suede material for close comfort, and features the movie’s goofy snowman, Olaf. Some assembly is required.

The Disney Frozen Upholstered Chair is available now at Toys “R” Us.

COMMENTARY: Keeping It Fresh for Kids Sends Them Running to the Store

So many toys and video games are introduced each year. Many of them succeed at selling in and selling through, others flop, but manufacturers who have the wherewithal to get involved with their customers have the opportunity to draw in more customers, and to get their currently satisfied customers talking about their purchase and even send them running back to buy more.

disney-infinity-figurines-300x229One company that I’ve recently noticed to be doing an excellent job at this is Disney Interactive, with its Disney Infinity lineup. Disney Infinity, in case you’re somehow unaware, is a video game with a physical toy component. The toys are figures of favorite Disney characters. When a gamer owns a character’s figure, they can transport that character into their game, unlocking new worlds and ways to play.

Kids love collecting, so they are going to want to collect all the figures, and at $13.99 for one figure or $30.99 for a three pack, it’s not unreasonable for gift givers to purchase them as a birthday or holiday gift. What’s brilliant, however, is letting kids have some ownership. The tagline “Play in Their Worlds or Create Your Own” might sound a bit intimidating to the average adult. “Create my own world? I don’t know anything about video game coding!” To a kid, it sounds like magic, and it kind of is. Kids can easily create their own world—called a Toy Box—and then show their friends, who can bring over their own figures and they can play together in this newly created Toy Box. Even more amazing, they can share their new Toy Box with players all over the world. A bit heady for a kid, no?

Fantastic, but here’s the really brilliant part. Disney Interactive issues challenges to players to create their own Toy Boxes with a certain theme, for example, the recent Contraption Challenge, where players were tasked to create “crazy, unique and exciting contraptions that perform simple tasks.” The top five submissions were showcased on a Disney Infinity Toy Box Top Five Countdown webisode and will no doubt be downloaded by thousands of kids around the world. Now that’s exciting.

Each Thursday a new challenge is issued, so gamers are continuously being engaged and made to feel like part of a community. Parents are happy because their child is not only making their purchase worthwhile by continuing to play with it, but they are being creative while doing so. That in turn, yields more sales. Because when kids then ask for more figures to enhance their game play experience, parents are more likely to buy.

Check back regularly for more toy industry commentary from Jackie. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

 

Disney Store Starts Its Magical Week Online Deals Before Thanksgiving

disney storeDisney Store is giving shoppers the chance to start shopping online earlier with special discount pricing launching the weekend before Thanksgiving, November 22 to 24. Starting A selection of Disney Store’s Magical Week deals will launch on November 22 at 12:30 a.m. PST online at DisneyStore.com/magicalweekdeals. November 25, all of Disney Store’s Magical Week deals will be available in stores and online at special low prices, a first for the retailer. An additional deal will be unveiled online on Thanksgiving, November 28, and when stores open for Magical Friday.

Shoppers can interact with Disney Store’s guest services team on Twitter @DisneyStore. Updates on deals will be posted on Disney Store’s Facebook page as well. For holiday gift-giving inspiration, shoppers can browse the Holiday Gift Guide on DisneyStore.com and the Holiday Lookbook on Facebook.

Shoppers who prefer to shop from mobile devices can use the Disney Store’s mobile site and app. Through the mobile site, users can receive timely message alerts for new arrivals, in-store events, and promotional offers.

 

Disney Infinity Release Toy Story in Space Play Set

disneyinfinityDisney Interactive has released additional details and assets for the Toy Story in Space Play Set for Disney Infinity. This is the first Play Set to be released since the game launch in August, and invites gamers to take on the role of space rangers Buzz Lightyear, Jessie, or Woody as they try to help relocate the Pizza Planet Aliens to a new world.

The Play Set will be widely available on October 22 at all participating retailers. The new asset release includes character images, action screenshots, and a gameplay trailer featuring both Play Set and Toy Box modes of Toy Story in Space.

 Check out the gameplay trailer below:

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DreamPlay Toys Launches The Little Mermaid Toy App

Ariel's Musical SurpriseDreamPlay Toys LLC, the joint venture between NantWorks LLC and Jakks Pacific Inc., has launched the Ariel’s Musical Surprise app on the iTunes app store. The app, developed by DreamPlay Toys and published by Disney, uses NantWorks’ patented iD recognition technology to instantly recognize each DreamPlay app-enabled Little Mermaid toy.

Through a smartphone or tablet device, kids can participate in interactive play that seems like magic. The launch of the app follows the release of The Little Mermaid Diamond Edition on Blu-ray, and when the app is played with select Little Mermaid toys from Jakks Pacific, Ariel’s underwater world from the film comes to life. Children can explore, paint, decorate, and create music for a unique experience.

The DreamPlay app-enabled Little Mermaid toys include Ariel Musical Light-Up Feature Dress, Musical Instrument Set, Magical Mermaid Kitchen, and Ariel Keyboard Vanity.

Kingdom Hearts HD 1.5 ReMIX Now Available for PlayStation 3

KingdomofHeartsSquare Enix, Inc.’s Kingdom Hearts HD 1.5 ReMIX has for the first time made it to the PlayStation 3 computer entertainment system. Sora, Riku, and timeless Disney characters from Mickey to Goofy along with the entire Kingdom Hearts universe will now be at players’ fingertips in a brand-new high-definition format.

Key features include:

  • Packaged Deal – One disc provides gamers with three titles: Kingdom Hearts Final Mix, Kingdom Hearts Re:Chain of Memories, and HD remastered cinematics from Kingdom Hearts 358/2 Days.
  • Graphics – The character models and facial features have been updated, and the background textures have been completely overhauled.
  • Improved Controls – Revamped camera controls and commands create a more seamless gameplay experience.
  • Adventure through Beloved Disney Worlds – Worlds include Agrabah (Aladdin), Atlantica (The Little Mermaid), Halloween Town (The Nightmare Before Christmas), Monstro (Pinnochio), Never Land (Peter Pan), Olympus Coliseum (Hercules), 100 Acre Wood (Winnie the Pooh), and Wonderland (Alice in Wonderland).
  • New Content Kingdom Hearts Final Mix includes new weapons, items, Heartless enemies, abilities, synthesis recipes and Gummi ship missions
  • All-star voice cast – The roster includes Haley Joel Osment (Sora), Hayden Panettiere (Kairi), David Gallagher (Riku), Mandy Moore (Aerith), and Jesse McCartney (Roxas). 

Hasbro and Disney Expand Relationship to Include Disney Princess and Disney Junior Properties

At Hasbro‘s Investor Day meeting, the company announced the expansion of its relationship with Disney to include gaming and other play experiences based on major Disney entertainment properties Disney Princess and Disney Junior. The deal gives Hasbro global rights to develop games based on the properties, including Mr. Potato Head toys based on Disney Princess characters.

As Hasbro continues momentum in the gaming business, it will also be launching a line of party games this year, including Funny or Die and Draw Something Party to bring friends and family together. The company is also revamping the classic brand Monopoly by retiring the iron token and replacing it with a cat which was recently voted in by fans worldwide.

The new Monopoly Empire game even offers new ways to play where kids can collect, buy, and trade top brands such as Coca-Cola, Samsung, McDonald’s, and Xbox rather than real estate in a quest to “own it all.”

Disney Infinity Debuts at Toys “R” Us Stores Nationwide

disney-infinity-figurinesToys “R” Us stores and Toysrus.com officially launched Disney Infinity on August 18. Disney Interactive’s new video game platform will be available on the Xbox 360 system, the PlayStation 3, Nintendo 3DS, Wii, Wii U, and iPad. The game integrates collectible figures featuring characters from The Walt Disney Company and Pixar Animation Studios with a video game experience that allows the characters to interact together—for the first time ever. In the U.S., the Infinite Crystal Series figures will only be available at Toys “R” Us. The figures are an assortment of collectible figures that have enhanced in-game abilities, as well as power discs that unlock special in-game powers, gadgets, vehicles, and more.

Each Disney Infinity character figure will come to life and play together in a virtual Toy Box. In this mode, players can build and customize their own virtual world using their favorite characters, vehicles, settings, and accessories. The game also includes a Play Set mode, a story-driven experience that allows players to solve puzzles, battle enemies, and explore locations from Disney properties.

Disney Infinity launched with an initial line of 18 collectible interactive figures and 21 Power Discs, including those found only at Toys “R” Us. Toys “R” Us will offer the largest assortment of Disney Infinity products available, which includes the Lighting McQueen Infinite Crystal Series figure, and Mike’s Car Power Disc (Monster’s Inc.).

Delta Children Offers Disney’s Planes Upholstered Chair

planesDisney’s Planes opened in theaters August 9, and takes off with Dusty (voiced by Dane Cook), a small town dreamer who longs to enter the most epic around-the-world air race despite his fear of heights. Just in time for the movie release, Delta Children has a Planes upholstered chair available at Toys “R” Us.

Disney Launches Back-to-School and Party Goods Ranges

billboard_cars

Disney Consumer Products has launched range of back-to-school items inspired by Disney, Disney Channel, Disney Junior, and Marvel characters. The range includes apparel, backpacks, school supplies, home décor, books, and digital apps. The items from the back-to-school collection are available at retailers including Target, Walmart, Kmart, jcpenney, Forever 21, Hot Topic, Nordstrom, and Claire’s as well as the Disney Store, disneystore.com, and the iTunes store.

Disney has also partnered with Hallmark for the Hallmark Dream Party products line. The line features Disney, Pixar, and Marvel characters and goes beyond plates and napkins to include party favors, décor, activities, and accessories. Some of the themes in the line are Disney Princess: The Royal Event of the Year, Disney-Pixar Cars: The Birthday Grand Prix, and Spider-Man: Spider Heroes Unite. The party collection can be found at Walmart and other party specialty stores.