Make It Real Debuts Line of Disney Sketchbooks

Elena_MakeItRealBeginning this spring, Make It Real will manufacture and distribute a line of fashion design and watercolor sketchbooks made for kids ages 6 to 12. Each product comes with a full design style guide, dozens of sketch pages, stickers, stencils, instructions, and inspirations. The line will feature Mickey and Minnie, as well as characters from Disney’s Frozen, Elena of Avalor, and Descendants.

Disney Channel Renews Elena of Avalor for Season Three, Expands Licensees

ELENADisney Channel ordered a third season of Elena of Avalor, an animated series that follows a brave and adventurous teenager who rules her kingdom. The series premiered last summer in the U.S. and targets kids ages 2 to 11. Elena of Avalor holds the number one spot in its timeslot in the U.S., the UK, Spain, and Portugal. Episodes from the second season will premiere this fall on Disney Channel and Disney Junior. [Read more...]

Marvel Unveils Heroes Come In All Sizes Retail Campaign

MarvelHeroesAllSizesDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign, Marvel Heroes Come in All Sizes, this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and will be available in categories including home entertainment, television, publishing, and digital content. At retail, Marvel Heroes Come in All Sizes will follow the success of the fall campaign, Marvel Super Hero Spectacular, with new product launches and in-store statements, including Hasbro for six-inch Marvel Legends figures; Funko for larger-scale collectible characters; Lego for updated Mighty Micros; Jakks Pacific for Tsum Tsum characters; Jada Toys for die-cast figures; and Schleich for a collectible figure lineup.

Retail partners will feature marketing campaigns, which include branded end caps at Walmart and Target; Toys “R” Us will debut a front-of-store “What’s Hot” feature; Kohl’s will promote Marvel softlines and toys; and Amazon will offer marketing support for DVDs, books, and licensed product.

Disney Consumer Products and Interactive Media will support the campaign with a series of new brand-driven marketing spots and influencer campaigns.  There will also be a stop-motion advertainment spot that will use Hasbro action figures, which will be released in February.

Sequel to Wreck-It Ralph Will Hit Theaters March 2018

unnamedA sequel to Disney‘s Wreck-It Ralph is set to hit theaters on March, 9 2018. The team from the first film will be back for the sequel with director Rich Moore and producer Clark Spencer, and Phil Johnson will also direct and write the film. In addition, John C. Reilly and Sarah Silverman will play the characters they played in the first movie, Ralph and Vanellope von Schweetz, respectively. [Read more...]

Disney Unveils Elena of Avalor Product Line

Elena-Photo-1-651x1024Disney Consumer Products and Interactive Media unveiled its new product line inspired by Disney Channel’s upcoming animated TV series Elena of Avalor, which debuts Friday, July 22The Disney Store Michigan Ave. location in Chicago commemorated the launch of Elena of Avalor products in store by creating a custom window display with art from the series. Actress Jenna Ortega, who voices Elena’s younger sister, Isabel, and stars on Disney Channel’s Stuck in the Middle, was there to help unveil the new design to fans. [Read more...]

Disney Expands Frozen Franchise with New Books, Shorts, and Digital Extension

FrozenDisney will expand on the animated feature Disney Frozen with Frozen Northern Lights, an original story from the kingdom of Arendelle, spanning a collection of books, animated shorts from The Lego Group, and new digital extensions. Beginning in July, Frozen fans will follow Anna, Elsa, Olaf, Kristoff, and Sven on an adventure to restore the glimmer of the Northern Lights. [Read more...]

A Mary Poppins Sequel is Coming to Theaters December 2018

Golden Globe Award winner Emily Blunt will star as Mary Poppins, and Emmy, Grammy, Tony Award, and Pulitzer Prize winner Lin-Manuel Miranda will play a new character named Jack in Disney’s Mary Poppins Returns on Dec. 25, 2018. [Read more...]

Disney Discontinues Disney Infinity

DisneyInfinityDisney will discontinue Disney Infinity, John Blackburn, senior vice president and general manager at Disney Infinity, announced in a blog post.

“By now you may have heard the news that we have made the difficult decision to discontinue production of Disney Infinity. From the beginning, Disney Infinity was built for you—our fans—and I wanted to take a moment to thank you not just for your support over the years, but for creating a community that made Disney Infinity more than just a game,” Blackburn wrote in the post.

There will be two final retail releases, including three new characters from Alice Through the Looking Glass later this month and the Finding Dory Play Set launching in June.

The announcement comes two months after Disney laid out the video game’s plans for the year, including a focus on developing play sets and characters based on events coming from Disney this year, instead of a new edition of the game. Disney Infinity came out for holiday 2014, and the franchise was the No. 1 game in the toys-to-life category in 2014 and 2015.

White House Breaks Down Gender Stereotypes in Media and Toys

Representatives from toy, media, retail companies, and more, came together yesterday for a day-long conference sponsored by the White House Council on Women and Girls, The Department of Education, and the Media, Diversity, & Social Change Initiative at the University of Southern California. As part of the conference, companies and organizations committed to taking new action to break down gender stereotypes in toys and media to help children explore, learn, and dream without limits. Companies invited to participate included littleBits, Dream Big Toy Co., Disney, Mattel, and DC Comics. [Read more...]

Lego Disney Minifigures Collection Coming this May

Screen Shot 2016-03-29 at 8.30.41 PMLego will release 18 new minifigures based on classic Disney characters, the company announced on Twitter. The Disney Series will be available starting May 1, and is the company’s first-ever Disney character collection of minifigures. The collection includes classic characters such as Mickey Mouse, Daisy, and Peter Pan, and new favorites, including Stitch and Mr. Incredible. [Read more...]