Some of the characters from the popular animated TV series Star Wars Rebels are joining Disney Infinity 3.0 Edition, reports Disney Interactive and Lucasfilm. Kanan Jarrus, Ezra Bridger, Sabine Wren, and Zeb Orrelios will be joining other Star Wars, Marvel, Disney, and Disney•Pixar characters in Disney Infinity 3.0 Edition’s Toy Box. In addition, all characters are unlockable within each Star Wars Play Set.
Disney Consumer Products (DCP) has launched a product line inspired by Disney∙Pixar’s original comedy Inside Out. In addition to Disney Publishing Worldwide (DPW) and Disney Store, licensees including, Tomy, Freeze, Mighty Fine, KidDesigns, Ugg Australia, Jay Franco, Random House, and Chronicle Books have all signed on to develop a wide product assortment that includes figures, plush, playlets, apparel and accessories, home décor, novelties, tech, books, and more. [Read more...]
Last week, one of the big news stories around the toy industry was Nintendo entering a deal with Universal Studios to create rides and other attractions for the latter’s theme parks. As reported on The Toy Book Blog, Nintendo’s most famous video game characters and worlds would serve as the inspiration for these soon-to-be immersive experiences. Imagine the possibilities: Kids, and adults, may soon interact with environments straight out of Super Mario Bros., Super Mario Kart, The Legend of Zelda, or any of the video game maker’s other hit franchises.
This fall, the Star Wars universe will join Disney, Disney•Pixar, and Marvel in Disney Infinity 3.0 Edition, as announced by Disney Interactive. The latest edition of the video game series will include five Play Sets, new Toy Box expansion games, and fan-favorite characters from across the Walt Disney Company.
Disney Consumer Products Sets Date for Force Friday, Reveals Packaging Featuring New Star Wars Villain
Jakks Pacific Inc. reported results for the company’s first quarter ended March 31. Net sales increased 38 percent to $114.2 million, compared to $82.5 million reported in the comparable period last year. The reported net loss for the first quarter was $7.6 million, or $0.40 per diluted share, compared to a net loss of $16.3 million, or $0.74 per diluted share, in the comparable period last year.
Mattel: We engage with consumers across all brand and corporate social media platforms, including Facebook, Twitter, Instagram, and YouTube, as well as retailer sites, like Wal-Mart and Kohl’s. At Mattel, we have a fully functioning reporting and engineering team dedicated to understanding what the consumer is saying and turning that data into actionable improvements for both our manufacturing and design process.
American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, is revamping its licensing, entertainment, digital, and distribution teams, starting with the hire of former longtime Zodiak Kids executive Karen Vermeulen. Vermeulen joins AGP as its new head of global sales and co-productions, and will initially be based out of London.
In April, Funko will release Disney Heroes vs. Villains Mystery Minis, a new blind box series made up of six Disney heroes and six Disney villains packaged individually. Each hero in the set has a villain counterpart, e.g., Ariel and Ursula, Anna and Marshmallow, Peter Pan and Captain Hook, etc.
The rarity scale is 1/12, making the chances for each figure roughly equal.
ToyBacker has launched toybacker.com, the first crowd-funding site dedicated solely to the toy industry. The site will serve as a hub for creative toy innovators of all types to share their ideas, gather funding, and bring their products to fruition with the financial support of the consumer. [Read more...]