The Leading Trade Publication for the Toy Industry
Check it out! New from Delta, the Disney Princess Deluxe Toy Box Bench features beautiful pastel colors, doubles as a bench, and is the perfect storage box to put away any little Princess’ toys. Available now at Toys “R” Us. http://www.toysrus.com/product/index.jsp?productId=12800252
New from Delta Children’s Products, the Disney Mickey Mouse Toddler Tent Bed features a high-quality plastic and metal frame. This lightweight yet sturdy bed will provide for strength and durability that will last for even the most rambunctious of toddlers. The bed is built low to the ground for easy child access and comes with side rails for safe and secure sleeping.
The bed uses a standard crib mattress, which is sold separately, and is recommended for use up to 50 pounds. Complements other Mickey Mouse items sold separately online by Delta Children’s Products. Currently sold at Toys “R” Us stores.
For more info, visit www.deltaenterprise.com.
The new Master Moves Mickey from Fisher-Price launched with a 150-plus person flash mob in Times Square. Children of all ages danced with the new interactive toy, which infuses the original Disney character with funky beats and 15 break dancing moves, including the Windmill, the “Mouska” Mix, the Spin Cycle, the Insane Handstand, and the Ham Sandwich. Master Moves Mickey is for children ages 3 and up. Check out pictures from the flash mob below.
This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
SMC Entertainment Group, Inc., an entertainment and brand management company and sister company to global consumer products manufacturer Sun-Mate Corporation, has finalized licensing agreements in the U.S. for the new high-definition television series, The Jungle Book, scheduled to debut on June 11 on Disney XD.
SMC has signed a slate of new U.S. licensees, including Phase 4 Films as the property’s home entertainment and Digital distribution partner; Isaac Morris as its master apparel partner; Komar for children’s sleepwear; Insights Editions for Young Readers Book series; Seasons USA for Halloween costumes; Nanco-Nancy Sales, Inc., for amusement plush and novelties; Pacific Play Tents for children’s play tents; Barnes & Noble for e-books; United States Playing Card Company for customized playing cards; and My Idol Pops for figural lollypops.
SMC acquired all North American Home Entertainment, Licensing and Merchandising rights, and Promotional rights for The Jungle Book CGI-animated television series, plus the one-hour tele-film from DQEI, the producers and rights holders of the series. SMC has also acquired The Jungle Book toy rights for Benelux, Australia, and New Zealand, along with licensing and merchandising rights for South Africa. SMC will be representing The Jungle Book at Licensing Show, at booth 3268, and is seeking partnerships to develop a comprehensive consumer products’ campaign across categories including toy, ELA’s, publishing, games and puzzles, gaming/interactive, apparel, footwear, accessories, back to school, party goods, food and beverage, arts and crafts, home furnishings, and more.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Precious Moments, Inc. (PMI) introduces several new products in the spring 2012 line. The new line of baby products, BaZooples, features an enchanted animal and uplifting message on each piece. Artist Vicki Schreiner shows her work on an assortment of items, including blankets, frames, and lamps.
An assortment of plush and rocking musicals will also be available in the new line. PMI will also add to its Disney series with two new products: Hunny of the Day, which features Precious Moments children portraying Disney characters, and Winnie the Pooh wagons.
Most items will be available in stories this fall. To view the collection online, visit www.preciousmoments.com.
This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
Dubit Research has released a new study focused on the popularity of toys based on online worlds. The study looked at Disney’s Club Penguin, Mind Candy’s Moshi Monsters, Build-a-Bearville, Poptropica, and Webkinz.
In the survey of 500 kids, 55 percent of children owned a toy from at least one of these games. Disney’s Club Penguin took the top spot with 32 percent of children owning a Club Penguin-branded toy. Moshi Monsters was a close second with 24 percent, followed by Build-A-Bearville (16 percent), Webkinz (5 percent), and Poptropica (2 percent).
Most of the surveyed children, 73 percent, had played at least one of these online games, with half having played Club Penguin and 47 percent stating that they have played Moshi Monsters.
Last week at the Kensington Palace in London, Disney officially welcomed Rapunzel as the 10th Disney Princess in a high-profile, star-studded celebration. Rapunzel was welcomed into the Disney Princess royal court by Ariel, Aurora, Belle, Cinderella, Jasmine, Mulan, Pocahontas, Snow White, and Tiana.
An estimated 10,000 Disney fans lined the parade route waving flags as Rapunzel and the other Disney Princesses arrived in horse-drawn carriages and made their way through Kensington Gardens. Disney chose Kensington Palace as the perfect location for this magical ceremony because it has been home to many real-life princesses for centuries.
Disney and Spin Master have introduced its Appmates Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad, turning the tablet’s screen into a virtual play mat.
Developed in collaboration between Disney Consumer Products (DCP) and Disney Mobile, and featuring patent-pending technology, the Appmates toy line features miniature Disney·Pixar Cars 2 vehicles with sensors on the base of each toy. Users download the free Cars 2 Appmates app from the iTunes app store (available in mid-October), place the Appmates toy character on the screen, and play. By guiding the Appmates vehicle on the screen, kids can experience the world of Radiator Springs via the iPad, and also race against World Grand Prix opponents.
Each toy unlocks different features and content within the app, specific to the character. Fans can download and test the app using their fingers, but the play experience is optimized with the Appmates toy vehicles.
The Disney Appmates toys, by Spin Master, will launch October 1 at retailers nationwide. Available will be Lightning McQueen, Tow Mater, Finn McMissile, and Holley Shiftwell, with Francesco Bernoulli and Shu Todoroki launching in November (exclusively through Apple stores).
Disney Consumer Products (DCP) will launch its first merchandising program for Disney Channel’s comedy series Shake It Up this August. New products will continue arriving in stores throughout the holiday season. The new merchandise program for tweens, based on the show, plays up the main characters’ dancing lifestyle and energy.
This October, a line of Shake It Up dolls, by Mattel, will join the Disney VIP Doll collection. The dolls in the collection, launching next month at Toys “R” Us and Walmart, are dressed in hip, urban-inspired fashions from Disney shows, and includes Hannah Montana, Alex Russo of Wizards of Waverly Place, and Sharpay from High School Musical and its spin-off Sharpay’s Fabulous Adventure. Each doll unlocks VIP access to www.disney.com/disneyvip, which will feature activities and exclusive content, to launch July 15.
Justin Bieber topped the list when The NPD Group, as part of its Kids Industry Data Service (KIDS), asked “what would the kids you know say is the hottest new thing these days?” in May. Mentions included celebrities, movies, television shows, toys, games, hobby, sports, web sites, brands, and retail stores. NPD compiled 2,095 mentions for kids ages 0-14. The results were:
Bieber also topped the list in the same survey conducted in February, with 14 percent. The NPD Group’s Kids Industry Data Service (KIDS) provides monthly insight into purchases made on behalf of kids ages 0-14, across product categories, with an emphasis on licenses and brands. Each month, the service asks an open-ended, unaided question designed to provide insight into what is hot with kids today.
