China Toy Fair


Disney Tsum Tsum Soft Toy Line and Mobile Game Launch Globally

Disney Interactive Line Tsum Tsum AppCoinciding with the global launch of the puzzle game app, LINE: Disney Tsum Tsum from Japan, the Disney Store is introducing more than 30 different stackable Tsum Tsum soft toys. They are available on DisneyStore.com, in select store locations in North America, and at Disney parks. Characters such as Mickey Mouse and Winnie the Pooh are available now, and additional characters will roll out this fall.

The stackable Tsum Tsum toys have a screen cleaner material on their stomachs and come in three different sizes: large, medium, and mini.

Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Pillow Pets to Offer Olaf Folding Plush

OlafCJ Products LLC is introducing Olaf from Disney’s Frozen to its line of Pillow Pets. The 18-inch folding plush brings the snowman to life and converts to a pillow by undoing the Velcro strap on his belly. The plush will be available for delivery in October.

Marvel’s Spider-Man Play Set to Join Disney Infinity

INF2_Marvel_SPDLineupV2-XLDisney has introduced the Marvel Spider-Man Play Set, the latest chapter of Disney Infinity: Marvel Super Heroes (2.0 Edition).

The game will feature a storyline that follows the Green Goblin as he tries to destroy S.H.I.E.L.D. once and for all. He has captured Venom to extract clone symbiotes and hired Mysterio to wreck havoc on the Marvel Universe with him. Players will fight the symbiotes and face off against the villains.

The play set will include playable characters such as Spider-Man, Nick Fury, Iron Fists, and Venom with additional appearances by White Tiger, Black Cat, and Luke Cage. Spider-Man, Nick Fury, Iron Fist, Nova, and Venom will be playable in the new Toy Box 2.0 mode of the game. When players complete the play set, items will unlock to be used along with hundreds of other Marvel and Disney-themed items.

The Spider-Man Play Set will be available in retail stores this fall.

Beauty and the Beast Series 2 Comes to Funko Pop! Disney Line

MrsPotts&ChipFunko has added additional characters to its Pop! Disney line. The Beauty and the Beast Series 2 is now available, and includes Peasant Belle, Cogsworth, Lumiere, and Mrs. Potts with a special addition Chip. 

Disney Fantasia: Music Evolved Will Feature New Music and The Hollow

DisneyFantasiaThe Disney Fantasia: Music Evolved video game by Disney Interactive and Harmonix Music Systems will include multi-player gameplay, an all-new realm, and new songs from award-winning artists, including Lorde and David Bowie. The two-player game is played in cooperation through friendly competition. Players can collaborate and choose unique remix paths to discover new melodies and beats in the songs.

Disney and Harmonix have also revealed “The Hollow,” an all-new interactive discovery realm. When users perform songs, they will interact with the world to add light, color, and characters to the forest environment.

Disney Fantasia: Music Evolved is a musical motion video game and will be available for the Xbox One and Kinect this year.

COMMENTARY: Animation Has Long Been a Promotional Vehicle for Toys

BrandonEngel1by Brandon Engel

You’ve likely heard about the massive success of The Lego Movie, and maybe you were even one of the millions worldwide who have gone to see it. Despite its financial success, some have blasted the film for essentially being a glorified, expensive commercial for Legos. I don’t think that anyone can deny that The Lego Movie is obviously commercially motivated, but does that make it wrong? Is it all that different from children’s movies selling toys based on the film?

BrandonEngel2Last Christmas, the Frozen Castle Playset and matching Barbie dolls from the Disney film Frozen were at the top of many children’s lists for Santa. Every time a commercial appeared for the movie or the toy, they advertised each other. Is The Lego Movie any different just because the toy existed before the movie? Here is the bigger question: In an age where almost no image is spared licensing of some form, where does the line get drawn between entertainment and commercial? [Read more...]

Disney Celebrates Valentine’s Day With Mickey and Minnie Collection

Feb10.ValentinesA new line of Disney Mickey Mouse and Minnie Mouse products are rolling out just in time for Valentine’s Day. The collection includes fashion, accessories, and sweets in a number of stores.

The “So Sweet” collection is available at Target, featuring chocolate-filled mugs and chocolate covered pretzels. Children’s Mickey and Minnie graphic tees and accessories will be available at Macy’s, Children’s Place, Target, and the Disney Store. Women’s Mickey and Minnie tees are available from Delia’s, Wet Seal, and the Disney Store. Hallmark also has Valentine’s Day cards featuring the couple along with the “itty bitty” plush collection.

COMMENTARY: Makeup Kits for Girls Are Fun and Inexpensive

Screen Shot 2014-01-30 at 4.13.43 PMLittle girls love to play with makeup. I know I definitely did. Unfortunately for me, my mom mostly stuck to neutrals, earth tones, and pale pinks—”boring” colors, in my young opinion. I wanted to open that makeup bag and see electric blue eye shadow, fire engine red lipstick, bright pink blush, vermillion glitter nail polish—you know, the works. But I made do with what she had, bland though I may have thought it, because it was fun to play with. For years, I’ve said that if I ever have a daughter, I will keep a stash of all the fun stuff (that I would never wear myself—I now, of course, completely understand why my mom kept the palette she did) and let her have at it as a special treat. However, there are lots of great makeup kits for girls available today, which may save me a trip to the cosmetics aisle of my drugstore.

Alex Toys’ Mix & Makeup Nail Sparkle kit lets girls ages 5 and up create their own sparkly nail polish. Kids make the polish themselves by mixing the colors and glitter in the included mixing cup, then pouring their creation into the cute candy-shaped bottles with the funnel. The polish is easy to apply, and easily peels off. [Read more...]

eKids Launches High Tech Stylus Creativity Crayons

Jan22.CrayonseKids has launched a new line of Creativity Crayons, a new tablet and smartphone stylus designed for kids. The stylus comes with a soft rubber tip to make the mobile devices more user friendly. The Creativity Crayons came after the launch of the eKids Disney Creativity Studio app, where Disney artists provide step-by-step instructions to trace, draw, and color classic Disney characters. The Creativity Crayon takes the real life feel of a crayon and combines it with the advanced technological capabilities of the app.

The styli come in a variety of characters, including Doc McStuffins, Minnie, and Mickey Mouse.