China Toy Fair


Disguise Celebrates Halloween with Popular Licenses

DisguiselogoDisguise Inc.’s Halloween costume line-up for this year includes popular characters for the entire family based on theatrical blockbusters, popular television shows, pop culture, and more.

This year’s line-up includes toddler and children’s costumes for Elsa, Anna, and Olaf from Disney’s Frozen, as well as an adult Elsa costume. From Disney’s Maleficent, Maleficent and Aurora costumes are available in sizes for children and adults. Disney Junior properties such as Sofia the First and Doc McStuffins have costumes in baby, toddler, and child sizes.

The classic Minnie Mouse costume is available in sizes ranging from baby to adult. Super Mario Bros fans can dress up as their favorite characters including Mario, Luigi, and Princess Peach. Costumes for Bumblebee and Optimus Prime from Hasbro’s Transformers are available in baby to adult sizes.

Children and adult fans of Hasbro’s My Little Pony can dress up as their favorite characters, including Rainbow Dash and Pinkie Pie. Accessories and costumes for Saban’s Power Rangers span from baby, to child, to adult.

The costumes are available at mass market, specialty, and online retail outlets including Target, Wal-Mart, Toys “R” Us, Spirit, Buy Seasons, and more.

Toy Insider Experts Name Top Holiday Toys in Their Hot 20 and Top Tech 12 Lists

The Toy Insider logoThe Toy Insider has announced its Hot 20 and Top Tech 12 holiday toy lists, giving gift-givers a sneak peek at the must-have traditional and high-tech toys this holiday season. From Doc McStuffins to Elmo, Lego Fusion to LeapTV, each list includes top picks for kids of all ages. Covering a variety of play patterns, including classic toys and high-tech options, the Toy Insider gives parents and gift-givers a head start on finding toys for the holidays.

The Hot 20 and the Top Tech 12 are the kick-off sections of the Toy Insider holiday gift guide, which will appear in the November issue of Woman’s Day magazine, as well as www.toyinsider.com. The guide is broken down by age group (0-2, 3-5, 6-8, and 9+) with in-depth descriptions and a unique skill key of developmental needs and interests for each toy.

NPD: Fashion Dolls Still in Fashion for the Holidays

According to retail sales data from The NPD Group, year to date through October, the doll category is entering the holiday season with dollar sales up 1 percent compared to year ago. The Fashion Themed Dolls segment is the main driver of this growth with year-over-year sales growth of 6 percent through October.

This increase is due not only to several new brands such as My Little Pony Equestria Girls and Sofia The First, but also growth in some of last year’s more popular brands, including Monster High, Doc McStuffins, and Lalaloopsy.

Within dolls, other subclasses that have experienced strong growth are Fashion Styling & Dressup and Fashion Themed Clothes, which include items such as Monster High Fashion Sets and Barbie Ultimate Closet.

The following lists the Top 15 Fashion Doll items for the last 13 weeks ending November 9, ranked on dollar sales and in alphabetical order:

Disney Consumer Products, Marvel Entertainment Reveal Creativity Studio Stylus and App for iPad

MarvelAppDisney Consumer Products and Marvel Entertainment has launched the Marvel Creativity Studio Stylus and App, created by eKids, exclusively for iPad. The app delivers a creative space for kids to learn to draw, color, and animate their favorite Marvel Super Heroes and villains from Avengers AssembleThe Ultimate Spider-Man, and Hulk and the Agents of S.M.A.S.H., while the stylus adds special and enhanced play value.

App and Stylus features include:

  • Professionally illustrated coloring pages, where you can add your own flare with  drawing tools and an extensive color pallet
  • Use of the stylus to unlock special tools including the “Reveal” tool to color the page like a pro
  • An interactive grid system that includes specialty drawing aids such as side-by-side drawing canvas, trace lines, and unique “Drawing Scope”
  • The abililty to build and animate action scenes with character stickers, sound effects, speech bubbles, and backgrounds
  • Create-your-own custom stickers and add them to animated scenes

In addition to the launch of the Marvel Creativity Studio Stylus and App, the Disney Creativity Studio app has received a content refresh with more drawing tools to use, so kids can now create drawings of other Disney characters including Disney Junior’s Sofia the First, Doc McStuffins, and Jake and the Never Land Pirates, as well as Monsters University and Disney Princess characters.

The Stylus, which includes unlimited access to all content and future updates, is available at mass retailers. A deluxe version with a limited-edition zippered carry case is available exclusively at Apple Retail Stores and from the Apple Online Store. The Marvel Creativity Studio app is free and may be found at www.appstore.com/MarvelCreativityStudio. The Disney Creativity Studio App is also free from the App Store or at www.AppStore.com/DisneyCreativityStudio.

COMMENTARY: Boo! Halloween Toys That Outlast the Season

by Laurie Schacht, Toy Insider Mom

zombieLast year was a pretty tough Halloween on the east coast. Just a few days before the holiday, Hurricane Sandy shut off our lights, devastated our coasts, and in my neck of the woods, pretty much canceled parties and trick-or-treating. So this year I hope to see all our favorite ghosts and goblins make a big comeback.   

Who will you be this year? The Marvel superheroes will be strong sellers. Lets face it: what kid doesn’t want to save the world—and what adult doesn’t want a few hours to be “that hot” at a grown up party dressed up as Iron Man or Wonder Woman!

For little girls, if you haven’t purchased their Doc McStuffins or Sofia the First costumes yet, good luck finding them. I’ve yet to meet a 4-year-old girl that hadn’t loved one or both of these new favorite characters. Boys are loving Jake and his Never Land Pirates, Skylanders, Trash Pack Kids, and Slugterra.

But it’s not just in the costume. There are some great additions to the two hottest video games with Halloween themes this year that I need to share. Skylanders Giants released their special Halloween edition called Eye-Brawl. It’s sports a pumpkin head and a skeleton head at his feet. Disney Infinity will let kids build their own Halloween town in Toy Box mode, with the Pumpkin King throwing pumpkins at other characters, including the newly released Jack Skellington. [Read more...]

COMMENTARY: Doc McStuffins Means More for Girls than Barbie

DOCBAG14107289When I was a kid, my mom worried about my sister’s obsessive interest in Barbie dolls and various baby dolls—not that there is anything wrong with these little girl staples. I think she just wanted to make sure that Anna understood that there was more to look forward to than having babies, looking like Barbie, and finding her Ken. When we got a little older, we had a board game called Mystery Date, where the sole objective was to find your perfect cutie for a mystery date. Similar to this was Dream Phone, a game that revolved around calling every boy in the deck of playing cards until you found Mr. Right. Maybe, though, rock bottom was Mall Madness, a game in which the winner is the girl who finds the best sale at the mall. And our parents wonder why we were boy-crazed teenagers who most loved to frequent the mall, meanwhile our brother, Jesse, is attending medical school—I blame my parents.

McstuffinsThere’s a new toy that really got me thinking about this: Doc McStuffins Get Better Check-Up Center, from Just Play, based on the Doc McStuffins series, from Disney Junior. This center includes 10 pieces that will make kids wish they were in the medical field. It’s perfect for role play—this time as a doctor, not a boy-crazy professional shopper. The set includes Lambie, featured in Disney Junior’s Doc McStuffins series, and she will play patient to Doc McStuffins, activating sounds and phrases. There is a light-up x-ray machine, a movable scale, a growth chart, and a Band-Aid dispenser. This set could keep kids busy for hours, and it includes lights and sound for Doc McStuffins diagnosis. [Read more...]

Delta Children Releases New Toddler Collection Based on Doc McStuffins

Disney Consumer Products Launches “Jake and the Never Land Pirates” and “Doc McStuffins” Products

Disney Consumer Products (DCP) has launched an assortment of products inspired by Disney Junior’s hit series’ Jake and the Never Land Pirates and Doc McStuffins. Popularity for both programs has generated strong consumer demand for merchandise lines that allow fans to take home their favorite characters.  Releasing now through next year, the product lines aim to inspire hours of imaginative play based on popular play patterns with preschool-aged kids. Products available this summer include colorful play sets, plush, and dolls, as well as party supplies, food, and apparel.

Jake’s Pirate Ship, by Fisher Price, is a swashbuckling pirate ship rocks and rolls when pushed along a surface, with Skully smartly perched on the lookout. Kids can join Jake and his crew to live a pirate’s life through multiple pirate-themed phrases and songs. The Jake and the Never Land Pirates bedding set, by Jay Franco & Sons, includes a comforter, flat and fitted sheets, and pillow case, all made of microfiber and polycotton.

The Time for Your Check Up Doc Doll with Lambie, by Just Play, allows girls to bring home their new friend and sing along to the entire “check-up” song with Doc as they nurture their own toys. Doc comes to life, speaking more than 10 phrases, and can bring her friend Lambie to life with the touch of her stethoscope, which activates with lights and sounds. The Doc McStuffins Doctor’s Bag Set, also by Just Play, includes a play thermometer, blood pressure cuff with working gauge, sticker sheet, Doc’s magical stethoscope, and more.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.