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The Leading Trade Publication for the Toy Industry
Disney Consumer Products (DCP) has launched an assortment of products inspired by Disney Junior’s hit series’ Jake and the Never Land Pirates and Doc McStuffins. Popularity for both programs has generated strong consumer demand for merchandise lines that allow fans to take home their favorite characters. Releasing now through next year, the product lines aim to inspire hours of imaginative play based on popular play patterns with preschool-aged kids. Products available this summer include colorful play sets, plush, and dolls, as well as party supplies, food, and apparel.
Jake’s Pirate Ship, by Fisher Price, is a swashbuckling pirate ship rocks and rolls when pushed along a surface, with Skully smartly perched on the lookout. Kids can join Jake and his crew to live a pirate’s life through multiple pirate-themed phrases and songs. The Jake and the Never Land Pirates bedding set, by Jay Franco & Sons, includes a comforter, flat and fitted sheets, and pillow case, all made of microfiber and polycotton.
The Time for Your Check Up Doc Doll with Lambie, by Just Play, allows girls to bring home their new friend and sing along to the entire “check-up” song with Doc as they nurture their own toys. Doc comes to life, speaking more than 10 phrases, and can bring her friend Lambie to life with the touch of her stethoscope, which activates with lights and sounds. The Doc McStuffins Doctor’s Bag Set, also by Just Play, includes a play thermometer, blood pressure cuff with working gauge, sticker sheet, Doc’s magical stethoscope, and more.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
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