Sweet Suite 2016

Jakks Pacific Named Master Toy Licensee for Make It Pop

by Melanie Rainone

MAKE IT POP - newDHX Brands, a part of DHX Media, has appointed Jakks Pacific Inc. as master toy licensee for the show, Make It Pop, for all territories outside of Europe. The products will include dolls, plush, dress-up, role-play, girls’ electronic toys, and Halloween costumes, and are expected to launch in 2016.

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Nifty ’50s American Girl Maryellen Larkin Debuts

AmericanGirl, Maryellen LarkinToday, American Girl is debuting its latest BeForever character, Maryellen Larkin.  An 18-inch doll with strawberry-blonde hair and hazel eyes, Maryellen comes with historically accurate 1950s doll outfits, including a poodle skirt and saddle shoes. American Girl is releasing numerous accessories to go with the doll, including a 30-piece diner set, a TV console that works with an iPad, and a jukebox that plays ’50s-style songs and connects to electronic music players.

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COMMENTARY: In the Doll Category, Diversity Is Finding Common Ground

Journey Girls2Dolls are getting more diverse all the time, and that diversity extends beyond ethnicity. Peek online or at your local toy store, and you’ll see that the doll aisle offers a wider variety than ever before, including boy dolls, ones featuring characters with interests in science and computers, and models depicting disabilities. Truly, we are living in a Golden Age of doll play, given how many niches are represented. And that’s leading to something pretty interesting: that the different niches themselves are starting to blur together.

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Little Charmers’ Licensing Program Continues to Grow Across Toy Categories

LittleCharmersLittle Charmers‘ portfolio of toy licensees has grown by a few more partners, reports Corus Entertainment’s Nelvana Enterprises, which co-produces the Little Charmers animated series.

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The Queen’s Treasures Brings Little House on the Prairie to Life

TQT, Little HouseThe Queen’s Treasures has released details on its upcoming line based on the literary and entertainment property, Little House on the Prairie. Available next month, the Little House on the Prairie 18” Doll Collection will include accessories, play sets, and more for 18-inch dolls.

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VTech’s Flipsies Is Now Available Everywhere

VTech Sandy's House  Ocean Cruiser

Flipsies Sandy’s House & Ocean Cruiser, from VTech

Flipsies, a new line from VTech combining traditional role play with collectible dolls, accessories, and VTech’s proprietary MagicPoint interactive technology, is now available everywhere. Flipsies offers a variety of ways to play and has eight introductory themes that encourage girls to be anything they want to be, whether it’s a doctor, a marine biologist, a teacher, a baker, a rock star, a veterinarian, a fashion designer, or a princess.

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Ever After High: Way Too Wonderland Launches with Fashion Dolls, Netflix Series

Ever After High Way Too WonderlandMattel has introduced Ever After High: Way Too Wonderland, featuring a line of four dolls and an all-new Netflix original series. The animated series follows the Ever After High royals and rebels as they adventure through Wonderland.

Mattel has released a video for “Do You Wonder,” the featured theme song from the Netflix series.

The Queen’s Treasures Offers Dr. Jane Goodall-Licensed Line

The Queen’s Treasures Goodall Tent with Cot and Doll

This September, children will be able to reenact the true story of Dr. Jane Goodall, whose pioneering research on wild chimpanzees helped change the way human beings perceive animals. The Queen’s Treasures has created a rainforest camp for 18-inch dolls, featuring a canvas tent and canvas cot reminiscent of the ones Goodall used at Gombe Stream Research Center in Tanzania.

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Laurent Doll Creates Accessory Set to Support GEMS

Microsoft Word - GEMS stands for Girls Excelling in Math and SciGirls Excelling in Math and Science (GEMS) has a goal of helping girls develop confidence, creativity, and interest in science, technology, engineering, and math (STEM), as well as art and learning as a whole through making. To help in this effort, Laurent Doll has launched a School Days accessory set for dolls, which includes school clothes, a backpack, a book, a pencil, paper, a ruler, and a calculator.

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Bratz Announces Exclusives for Target, Wal-Mart

MGA Entertainment Bratz ReturnsThe Bratz line of fashion dolls, from MGA Entertainment (MGAE), is arriving at retailers with new products, apparel, and accessories. In addition to the four classic Bratz doll characters, Target guests can customize their own doll through the Create-A-Bratz experience on target.com.

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