Mattel introduces President and Vice President Barbie dolls and teamed up with She Should Run, a non-partisan organization dedicated to expanding the talent pool of future elected female leaders, to help motivate more women and girls to explore leadership opportunities. The pair are working together to highlight female leaders, offer products that enable leadership storytelling, and get parents talking to their kids about being a leader. [Read more...]
Madame Alexander is expanding its My First Baby Doll collection in July. The dolls are 12 inches tall and come in two new styles: Rock-A-Bye Musical Baby and Baby Powder Lilac.
The Rock-A-Bye Musical Baby plays music, and the Baby Powder Lilac doll features soft fabric. The line is designed with soft, huggable cloth bodies to ensure comfort and safety.
Mattel introduced WellieWishers, an American Girl line geared to kids ages 5 to 7. The 14-inch dolls and accessories will include a theater stage and a wooden playhouse with more than 30 pieces. The line will also include a dress-like-your-doll collection, which is available through American Girl’s catalogue and americangirl.com. [Read more...]
Photographer Brian McCarty has created a Disney photo series that reimagines iconic scenes from Disney Princess movies. The photos depict the adventures of Merida, Tiana, and Rapunzel, which mirror the film scenes in doll-size detail. McCarty and his design team used dolls from Hasbro’s Disney Princess line, custom created sets, props, and lighting to recreate the scenes. [Read more...]
Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content.
The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.
by Melanie Rainone
DHX Brands, a part of DHX Media, has appointed Jakks Pacific Inc. as master toy licensee for the show, Make It Pop, for all territories outside of Europe. The products will include dolls, plush, dress-up, role-play, girls’ electronic toys, and Halloween costumes, and are expected to launch in 2016.
Today, American Girl is debuting its latest BeForever character, Maryellen Larkin. An 18-inch doll with strawberry-blonde hair and hazel eyes, Maryellen comes with historically accurate 1950s doll outfits, including a poodle skirt and saddle shoes. American Girl is releasing numerous accessories to go with the doll, including a 30-piece diner set, a TV console that works with an iPad, and a jukebox that plays ’50s-style songs and connects to electronic music players.
Dolls are getting more diverse all the time, and that diversity extends beyond ethnicity. Peek online or at your local toy store, and you’ll see that the doll aisle offers a wider variety than ever before, including boy dolls, ones featuring characters with interests in science and computers, and models depicting disabilities. Truly, we are living in a Golden Age of doll play, given how many niches are represented. And that’s leading to something pretty interesting: that the different niches themselves are starting to blur together.