China Toy Fair


Disney Releases Toys in Time for Maleficent Film Premiere

Aurora.MaleficentDisney Consumer Products has unveiled a new collection of products based on Maleficent, the impending Walt Disney Studios live-action movie that explores the untold story of Disney’s most iconic villain from the classic film, Sleeping Beauty. The collection includes dolls, figures, and role-play items.

Jakks Pacific will introduce Maleficent and Aurora Collector Fashion Dolls, which stand 11.5 inches tall, as well as Maleficent’s Glow Horns, inspired by the iconic horns from the film. Funko will have Maleficent and Aurora POP! figures.

The Disney Store will introduce the Aurora Deluxe Costume Collection, which includes a deluxe costume featuring lace detailing, floral accents, and other embellishments. Meanwhile, the Disney Store’s Maleficent Film Collection Dolls are designed to depict the title character and Aurora from the film.

Maleficent arrives in theaters on May 30.

Adora’s Designed by Kids for Kids Contest Has Its Winner

Adora.ByKidsforKidsLast year, Adora launched its Designed by Kids for Kids program, which gave kids a chance to work with the company’s California design team to create an outfit for one of the company’s 18-inch Friends dolls. The contest closed on March 31, and Adora recently announced its Young Designer for 2015: Isabella C., of Orlando.

Eight-year-old Isabella designed a Cowgirl outfit, and will start collaborating with Adora’s design team to bring it to life for next year. She also gets to choose a favorite charity for donation.

Bandai’s Legends of Oz: Dorothy Returns Toy Line Brings Characters to Life

DorothyBandai has created a toy line based on the upcoming film, Legends of Oz: Dorothy’s Return. It features a contemporary take on Dorothy’s signature dress, as well as an assortment of dolls, collectible figures, and plush. One of the fashion dolls sings two songs from the film, as sung by Lea Michele, who plays Dorothy in the movie.

The story follows Dorothy, who has just returned home from her first trip to Oz, only to be whisked back on a magical rainbow as her old friends go on a new adventure. However, Dorothy enlists the help of an entirely new group of friends when her old ones are held captive.

The 3D-animated musical adventure is set to open May 9.

The Prettie Girls Enjoys Strong In-Store Retail Launch

PrettyGirlsHEBThis month marked the first in-store appearance of The Prettie Girls!, a line of multicultural dolls from The One World Doll Project that began retailing at select H-E-B stores in Houston. According to an H-E-B representative, two locations sold through on inventories, resulting in H-E-B management placing an additional order.

On Saturday, April 19, doll designer Stacey McBride-Irby made special appearances at certain H-E-B locations carrying the line, autographing dolls for children. “The genuine excitement of the children when they saw The Prettie Girls! made me proud to be the designer,” McBride-Irby said. “Having happy and smiling kids line up to see the dolls made me feel wonderful; it’s a dream come true.”

Toys “R” Us Canada Honors Jakks Pacific for Cabbage Patch Kids Launch

JakksJakks Pacific was honored with the 2013 Product Launch of the Year award from Toys “R” Us Canada. Toys “R” Us recognized Jakks Pacific both for its overall business partnership, as well as the exceptional launch of the 30th anniversary of Cabbage Patch Kids last year.

toysrus“We accept this award with gratitude and look forward to continually growing our partnership with Toys “R” Us, as we bring innovative products to all children,” said Steve Morris, senior vice president of Jakks Pacific Canada.

For the anniversary, Jakks Pacific Canada and Toys “R” Us Canada appealed to multiple generations with a program that included media events, exclusive product offerings, and a 30th birthday celebration in select Toys “R” Us stores throughout Canada. The award marks the third consecutive year that Jakks has received an honor by the toy retailer.

COMMENTARY: Prepare for Upcoming Summer Blockbusters with These Toys

The beach, barbecues, and time off from school are some of the most beloved parts of summer vacation. However, we can’t forget about summer blockbusters. While we are still getting over winter weather here in New York City, I can’t help but get into the summer mood hearing all about the movies that are fast approaching. And to make it even better, this summer’s movies have inspired some awesome products. I was happily surprised to see some versatile items that both kids and adults can enjoy, and have compiled some of my favorites below:

Apr2.SpidermanThe Amazing Spider-Man 2 Mega Blaster Web Shooter with Glove by Hasbro can make a kid feel like his or her favorite superhero. The product comes with a glove just like Spider-Man’s and a wrist-mounted shooter that blasts either water from the refillable water cartridge or the Spidey Shot Web Fluid. Both units are included in the package and are triggered by the push of a small lever with two middle fingers. The Spidey Shot Web Fluid is essentially a type of aerosol string, like Silly String, that comes out in a continuous line that feels like foam. After a few minutes, the fluid dries out and is easily removable from any surface. Although I prefer the web fluid over the water, both methods of simulating Spider-Man make a great way for kids to spend time outside. Kids can definitely enjoy this toy all spring before the movie comes out in May. [Read more...]

The Prettie Girls Expands Distribution with Wayfair.com

PrettieGirlsDollsRetailer Wayfair.com is now carrying The Prettie Girls!, The One World Doll Project’s line of multi-cultural dolls. The Prettie Girls! consists of fashion dolls that encompass the attributes and aspirations of contemporary girls of different ancestries, including African-American, Latino, South Asian, and Caucasian heritage. Currently, The Prettie Girls are the only African-American and Hispanic fashion play dolls available on Wayfair.com.

“Following our successful February showing at Toy Fair 2014, we are in close contact with many enthusiastic retailers,” said Trent T. Daniel, Founder of One World Holdings, the parent company of The One World Doll Project. “We have been working closely with the Wayfair.com team to offer The Prettie Girls! dolls to their customers just in time for the Easter basket toy rush.”

Latest Monster High Film Available Now

MonsterHighThe fourth direct-to-DVD Monster High release, Monster High: Frights, Camera, Action! is now available at retailers. Centered on Draculaura, the film introduces new ghouls Elissabat, Honey Swamp, Viperine Gorgon, and Clawdia Wolf.

Monster High: Frights, Camera, Action! is being accompanied by a line of new character themed dolls.

Barbie Is Back in Barbie The Pearl Princess

Barbie the Pearl PrincessBarbie The Pearl Princess, is now available on Blu-ray, DVD, and Digital HD. In her 28th movie to-date, Barbie stars as Lumina, a mermaid with magical powers who dreams of becoming a princess. With the help of her friends, she begins a quest of self-discovery, unlocking her destiny and realizing that anything is possible with the power of friendship. Along with the new film, a line of Barbie The Pearl Princess-themed dolls and toys is currently available at major retailers.

Lottie To Be Available in 30 Countries

lottie.nauticalArklu will increase its Lottie doll line’s international presence come June, where it will be available in 30 countries. Lottie, who is meant to be based off a real child, was created with the proportions of an average nine-year-old girl. She can stand on her two feet, has hair that doesn’t tangle easily, and includes tactile clothes and accessories.