China Toy Fair


The Prettie Girls Enjoys Strong In-Store Retail Launch

PrettyGirlsHEBThis month marked the first in-store appearance of The Prettie Girls!, a line of multicultural dolls from The One World Doll Project that began retailing at select H-E-B stores in Houston. According to an H-E-B representative, two locations sold through on inventories, resulting in H-E-B management placing an additional order.

On Saturday, April 19, doll designer Stacey McBride-Irby made special appearances at certain H-E-B locations carrying the line, autographing dolls for children. “The genuine excitement of the children when they saw The Prettie Girls! made me proud to be the designer,” McBride-Irby said. “Having happy and smiling kids line up to see the dolls made me feel wonderful; it’s a dream come true.”

Toys “R” Us Canada Honors Jakks Pacific for Cabbage Patch Kids Launch

JakksJakks Pacific was honored with the 2013 Product Launch of the Year award from Toys “R” Us Canada. Toys “R” Us recognized Jakks Pacific both for its overall business partnership, as well as the exceptional launch of the 30th anniversary of Cabbage Patch Kids last year.

toysrus“We accept this award with gratitude and look forward to continually growing our partnership with Toys “R” Us, as we bring innovative products to all children,” said Steve Morris, senior vice president of Jakks Pacific Canada.

For the anniversary, Jakks Pacific Canada and Toys “R” Us Canada appealed to multiple generations with a program that included media events, exclusive product offerings, and a 30th birthday celebration in select Toys “R” Us stores throughout Canada. The award marks the third consecutive year that Jakks has received an honor by the toy retailer.

COMMENTARY: Prepare for Upcoming Summer Blockbusters with These Toys

The beach, barbecues, and time off from school are some of the most beloved parts of summer vacation. However, we can’t forget about summer blockbusters. While we are still getting over winter weather here in New York City, I can’t help but get into the summer mood hearing all about the movies that are fast approaching. And to make it even better, this summer’s movies have inspired some awesome products. I was happily surprised to see some versatile items that both kids and adults can enjoy, and have compiled some of my favorites below:

Apr2.SpidermanThe Amazing Spider-Man 2 Mega Blaster Web Shooter with Glove by Hasbro can make a kid feel like his or her favorite superhero. The product comes with a glove just like Spider-Man’s and a wrist-mounted shooter that blasts either water from the refillable water cartridge or the Spidey Shot Web Fluid. Both units are included in the package and are triggered by the push of a small lever with two middle fingers. The Spidey Shot Web Fluid is essentially a type of aerosol string, like Silly String, that comes out in a continuous line that feels like foam. After a few minutes, the fluid dries out and is easily removable from any surface. Although I prefer the web fluid over the water, both methods of simulating Spider-Man make a great way for kids to spend time outside. Kids can definitely enjoy this toy all spring before the movie comes out in May. [Read more...]

The Prettie Girls Expands Distribution with Wayfair.com

PrettieGirlsDollsRetailer Wayfair.com is now carrying The Prettie Girls!, The One World Doll Project’s line of multi-cultural dolls. The Prettie Girls! consists of fashion dolls that encompass the attributes and aspirations of contemporary girls of different ancestries, including African-American, Latino, South Asian, and Caucasian heritage. Currently, The Prettie Girls are the only African-American and Hispanic fashion play dolls available on Wayfair.com.

“Following our successful February showing at Toy Fair 2014, we are in close contact with many enthusiastic retailers,” said Trent T. Daniel, Founder of One World Holdings, the parent company of The One World Doll Project. “We have been working closely with the Wayfair.com team to offer The Prettie Girls! dolls to their customers just in time for the Easter basket toy rush.”

Latest Monster High Film Available Now

MonsterHighThe fourth direct-to-DVD Monster High release, Monster High: Frights, Camera, Action! is now available at retailers. Centered on Draculaura, the film introduces new ghouls Elissabat, Honey Swamp, Viperine Gorgon, and Clawdia Wolf.

Monster High: Frights, Camera, Action! is being accompanied by a line of new character themed dolls.

Barbie Is Back in Barbie The Pearl Princess

Barbie the Pearl PrincessBarbie The Pearl Princess, is now available on Blu-ray, DVD, and Digital HD. In her 28th movie to-date, Barbie stars as Lumina, a mermaid with magical powers who dreams of becoming a princess. With the help of her friends, she begins a quest of self-discovery, unlocking her destiny and realizing that anything is possible with the power of friendship. Along with the new film, a line of Barbie The Pearl Princess-themed dolls and toys is currently available at major retailers.

Lottie To Be Available in 30 Countries

lottie.nauticalArklu will increase its Lottie doll line’s international presence come June, where it will be available in 30 countries. Lottie, who is meant to be based off a real child, was created with the proportions of an average nine-year-old girl. She can stand on her two feet, has hair that doesn’t tangle easily, and includes tactile clothes and accessories.

Living Dead Dolls Introduces The Headless Horseman

March5.HeadlessThe Living Dead Dolls has introduced The Headless Horseman as the newest character in its line. The Headless Horseman is the first Living Dead doll to feature a removable head, allowing him to be displayed with or without his pumpkin head. It comes with real cloth closing and a collector friendly coffin box. The doll is available for pre-order and will ship this July.

COMMENTARY: Plush With a Purpose

Last week at Toy Fair, I was incredibly moved and encouraged to see so many toy companies giving from their compassionate hearts. When I was younger, I wanted to write about cancer research or world hunger. This week, Toy Fair reminded me that the toy business is an incredible outlet to make a huge difference, and these toy makers are using the toy industry to teach kids the importance of giving, love, and compassion. I’ve fallen in love with a handful of toy makers who are using their platform to make a real difference. Toys may seem trivial, but aren’t kids the ones in whom we delegate our future? [Read more...]

Jazwares Signs On for Peppa Pig, Flick-To-Stick Bungees

peppa_pigJazwares Inc. has entered a pair of licensing partnerships, including one for the top-ranked program on Nick Jr. for kids ages 2 to 5.

Thanks to a deal with Entertainment One Licensing, the company will serve as the new master toy partner for Peppa Pig. Jazwares will produce products for preschoolers across multiple categories, including plush, plastic figures, dolls, play sets, role-play toys, musical and talking toys, toy vehicles, and bath toys. The first Peppa Pig toy collection is scheduled to launch in mass and specialty retailers nationwide in spring of next year.

Airing seven days a week on Nick Jr., Peppa Pig follows the adventures of Peppa, a loveable, exuberant little piggy who lives with her brother George, Mummy Pig, and Daddy Pig. Globally, the show airs in 180 countries around the world and is translated into 40 languages.

Jazwares is also launching Flick-To-Stick Bungees, a competitive strategy game featuring 96 collectible action figures. Players aim their Bungees at scoring targets and flick their fingers to compete, collect, and potentially win. The action figure line will be enhanced by a Bungee Battleground arena, disk launcher, playing cards, and scoring disks. Flick-To-Stick Bungees, originally created by Barcelona, Spain-based Magic Box Int., will debut this fall.