HoliDAY of Play 2015

New VTech Baby Amaze Line Available Exclusively at Toys “R” Us

Baby Amaze Learn to Talk & Read Baby Doll

VTech is introducing its new Baby Amaze line, launching with two learning dolls and a 3-in-1 stroller. Baby Amaze toys are currently available at, and will be available exclusively at Toys “R” Us stores nationwide this month.

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Bratz Relaunches with New Look and Digital Content

MGA Entertainment Bratz ReturnsMGA Entertainment (MGAE) has re-launched Bratz, which returns to stores with a new brand mantra: It’s good to be yourself; it’s good to be Bratz.

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Jakks Pacific Partners with Skechers on New Line of Twinkle Toes Dolls

Jakks,TwinkleToesDollSkechers USA Inc. has partnered with Jakks Pacific Inc. to launch a new line of dolls based on Skechers’ popular Twinkle Toes character. The initial launch includes four unique dolls that stand 6.5 inches in height, and are dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes.

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Toys “R” Us Offers Pre-Sell Sneak Peek of New Bratz Line

BratzMGA Entertainment (MGAE) is bringing Bratz back to store shelves this summer. To give fans the opportunity to reserve their doll of choice, MGAE has partnered with Toys “R” Us to offer an exclusive online pre-sell of the new core collection.

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Toys “R” Us Celebrates the Five-Year Anniversary of Journey Girls

Journey Girls Group ShotToys “R” Us is celebrating the fifth anniversary of its Journey Girls brand with an updated collection of fashions and highly detailed accessories. The latest Journey Girls dolls, which arrive in September, will be Italian excursion-themed.

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Q&A, Erin Black, Founder of Lyla Tov Monsters

Lyla Tov Monsters is a line of plush dolls created by the mother-daughter team of Erin Black, and her daughter, Lyla Black. Recently, The Toy Book had a chance to sit down with Erin and talk to her about doll-making, launching a Kickstarter campaign, the future of the specialty doll space, and more.

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China Toy Expo Is 95 Percent Sold Out

TJPAThe China Toy & Juvenile Products Association (TJPA) reports that as of June 18, China Toy Expo is already 95 percent sold out, with a larger number of toy suppliers and manufacturers of dolls, wooden toys, playground equipment, and more waiting to be allocated stands. The TJPA has enlarged the scale of this year’s fair from 10 exhibition halls to 12, in order to satisfy demand.

Kate and Mim-Mim Gets Second Season, Just Play Signs On as Global Master Toy Partner

Kate & Mim-MimFremantleMedia Kids & Family Entertainment (FMKFE) recently announced that it has greenlit the second season of the highly-rated preschool series, Kate & Mim-Mim. Series two is due to launch on Disney Junior US and will air globally late this year. The series is currently in pre-production and will include two themed seasonal specials.

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Traditional Chinese Toy Exports Increase Year-over-Year and Month-over-Month

ChineseToyAnimalAccording to the China Toy & Juvenile Products Association, China’s traditional toys—a category that includes dolls, educational toys, puzzles, electric trains, and toy musical instruments—saw a 1.7 percent year-over-year increase in exports, as well as a roughly 63.87 percent month-over-month increase for April. Exports totaled about $984.4 million, accounting for 64.4 percent of China’s total toy exports for the month.

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COMMENTARY: Why Every Toy Company Needs to Follow MakieLab’s Lead

MakiesMakieLab has just made the first step in what I hope will be a great leap for the entire toy industry.

The London-based indie toy developer is the first company to respond directly to a viral social media campaign, #ToysLikeMe. The company has created a selection of Makie doll-size impairment aids and accessories, including hearing aids and walking sticks. It—hands down—has got to be one of the greatest things I’ve ever heard of, and all toy companies should follow suit.

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