Iconix Signs Agreement to Acquire Strawberry Shortcake Brand

StrawberryShortcakeIconix Brand Group Inc. has signed a definitive agreement to acquire the Strawberry Shortcake brand and related intangible assets from American Greetings for $105 million in cash. [Read more...]

Gund Expands Its BabyGund Line by More than 50 Items

My First Farmers Market Play Set

My First Farmers Market Play Set

Gund opens the year by adding more than 50 new products to its babyGund line, including a full range of plush, rattles, huggybuddies, and more based on its monkey character, Nicky Noodle, and its Bubbles the elephant. There will also be animal toys featuring hedgehogs, owls, and colorful dinosaurs, as well as new dolls with super-soft and distinctive rose-swirl fabric. [Read more...]

Manhattan Toy Launches New Doll, Travel, and Comfort Collections

Jan5.ManhattanToyThe Manhattan Toy Company is introducing three new S.C.O.U.T. characters, Finch, Leaf, and Sophia, in its new line of dolls to make their debut at NY Now and the 2015 North American International Toy Fair. The 16-inch soft dolls in the S.C.O.U.T. collection represents girls ages 5 and up who are smart, curious, open, unafraid, and true. [Read more...]

Madame Alexander to Debut Limited Edition Disney’s Frozen Elsa Doll at FAO Schwarz

Elsa.closeupwithshoesMadame Alexander will debut a special limited edition Disney’s Frozen Elsa doll at FAO Schwarz in New York City. Designed using the iconic, 21-inch Madame Alexander Cissy doll, the new collectible Elsa features detailed costuming and is decorated with 5,000 hand-applied Swarovski crystals.

She also holds a Swarovski crystal snowflake in her hand, and snowflakes adorn Elsa’s platinum braided hair.

Orders can be placed by calling FAO Schwarz at (212) 644-9400, x3043. Each doll is custom-made for a suggested retail of $5,000.

Toys “R” Us Extends Hours, Offers Last-Minute Deals for the Holidays

toysrus.croppedIn the days leading up to Christmas, Toys “R” Us will offer extended shopping hours at stores nationwide. From December 20 through December 22, stores will remain open from 6 a.m. until 2 a.m., while beginning at 6 a.m. on December 23, and continuing through 9 p.m. on Christmas Eve, Toys “R” Us stores will be open around the clock.

At Toys “R” Us stores between now and December 20, deals are available on all Barbie dolls, Charmazing kits, Transformers Stomp & Chomp Grimlock, Teenage Mutant Ninja Turtles Blu-ray/DVD/Digital Combos or Blu-ray combo packs with ear buds and masks, Skylanders Trap Team Starter Packs, LeapTV systems, The Lego Movie DVD with Lego construction set, Imaginext toys, and select board games (while supplies last). [Read more...]

Makies Make U.S. Debut at Chicago Toy & Game Fair

MakieLab makies dollsLondon-based indie toy developer MakieLab is bringing its Makie dolls to its U.S. The dolls will debut at the Chicago Toy & Game Fair from November 22 to 23. Makies, an alternative to mass-produced fashion dolls, are the world’s first safety-certified 3-D printed toy at retail.

No two Makies are alike. With 3-D printing technology, each doll’s hand-crafted face is built individually for its new owner. Makies also emphasize hands-on making and crafting skills, healthy body shape, and expressive individuality.

Customers can build their own Makie at mymakie.com and receive their custom 10-inch doll in two weeks. When building the doll, customers can choose the gender, skin and eye color, hair style, and clothing of the doll. Additional accessories are available for purchase.

Arklu Adds Kite Flyer Finn, a Playtime Pal for Boys

KiteFlyerFinnArklu has launched Kite Flyer Finn, a boy doll designed as a playtime buddy that boys can relate to. He has a realistic, childlike body shape, and promotes wholesome, gun-free play values.

Finn’s accessories include cargo shorts, a star-themed long sleeve t-shirt, a puffer gilet, sneakers, and a diamond-shaped kite. Arklu has launched some accessory kits for Finn, including the Gone Fishing Set and a soon-to-be-released Scooter Set.

Finn’s clothes fit both him and Lottie dolls, allowing boys and girls to break gender stereotypes and letting kids be kids. Finn is available at www.lottie.com and www.amazon.com.

Lalaloopsy Fans Invited to Help Break Pajama Party World Record

Lalal.PJPartybanner In just under two weeks, the Lalaloopsy World’s Largest PJ Party is scheduled to take place, in which MGA Entertainment will attempt to break the official Guinness World Record for most slumber party participants in multiple locations. The current record stands at 34,000 girls.

LG.PJParty.cheatsheetLalaloopsy’s World’s Largest PJ Party will be held on November 15 from 7 to 10 p.m. ET, with live tweets and Facebook posts at twitter.com/lalaloopsy and facebook.com/lalaloopsy, respectively, from the event. Anyone can join the fun using the hashtag #LalaPJParty, and participants will have a chance to win prizes, answer trivia questions, and enjoy Lalaloopsy activities.

The graphic above has a checklist of items that PJ partygoers may want to gather in advance. In addition, fun graphics to print and use in Lala-selfies during the party can be downloaded from the following Dropbox site.

American Girl to Open Shop-in-Shop Boutiques in Mexico

AmericanGirlAmerican Girl has partnered with El Palacio de Hierro, Mexico’s largest high-end retailer, to bring its line of products to Mexico, the company’s second international location.

Visitors to the new American Girl specialty boutiques will find a curated assortment of the company’s most popular products, including the My American Girl personalized, contemporary doll line and the annually-launched Girl of the Year dolls. They will also carry a selection of the company’s Dress Like Your Doll clothing for girls, as well as American Girl books, which will be translated into Spanish. In addition, there will be the signature Doll Hair Salon.

 The first two American Girl shop-in-shop boutiques will open next summer at El Palacio de Hierro’s Perisur and Interlomas locations in Mexico City, followed by a third boutique at the Polanco location in next fall.

Adora’s Designed by Kids for Kids Program Brings Ideas to Life

adoradollsisabellacato Pretty Little Cowgirl OutfitAdora Dolls has announced the latest winner of its Designed by Kids for Kids program. Isabella C., an 8-year-old from Florida, designed the ”Pretty Little Cowgirl” outfit that will be added to production next year.

The program, which is in its second year, encourages young designers to submit drawings in hopes of seeing their ideas come to life. The winner also gets to select their favorite charity to receive a donation from Adora Dolls.