Sweet Suite 2016

Toys “R” Us Celebrates the Five-Year Anniversary of Journey Girls

Journey Girls Group ShotToys “R” Us is celebrating the fifth anniversary of its Journey Girls brand with an updated collection of fashions and highly detailed accessories. The latest Journey Girls dolls, which arrive in September, will be Italian excursion-themed.

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Q&A, Erin Black, Founder of Lyla Tov Monsters

Lyla Tov Monsters is a line of plush dolls created by the mother-daughter team of Erin Black, and her daughter, Lyla Black. Recently, The Toy Book had a chance to sit down with Erin and talk to her about doll-making, launching a Kickstarter campaign, the future of the specialty doll space, and more.

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China Toy Expo Is 95 Percent Sold Out

TJPAThe China Toy & Juvenile Products Association (TJPA) reports that as of June 18, China Toy Expo is already 95 percent sold out, with a larger number of toy suppliers and manufacturers of dolls, wooden toys, playground equipment, and more waiting to be allocated stands. The TJPA has enlarged the scale of this year’s fair from 10 exhibition halls to 12, in order to satisfy demand.

Kate and Mim-Mim Gets Second Season, Just Play Signs On as Global Master Toy Partner

Kate & Mim-MimFremantleMedia Kids & Family Entertainment (FMKFE) recently announced that it has greenlit the second season of the highly-rated preschool series, Kate & Mim-Mim. Series two is due to launch on Disney Junior US and will air globally late this year. The series is currently in pre-production and will include two themed seasonal specials.

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Traditional Chinese Toy Exports Increase Year-over-Year and Month-over-Month

ChineseToyAnimalAccording to the China Toy & Juvenile Products Association, China’s traditional toys—a category that includes dolls, educational toys, puzzles, electric trains, and toy musical instruments—saw a 1.7 percent year-over-year increase in exports, as well as a roughly 63.87 percent month-over-month increase for April. Exports totaled about $984.4 million, accounting for 64.4 percent of China’s total toy exports for the month.

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COMMENTARY: Why Every Toy Company Needs to Follow MakieLab’s Lead

MakiesMakieLab has just made the first step in what I hope will be a great leap for the entire toy industry.

The London-based indie toy developer is the first company to respond directly to a viral social media campaign, #ToysLikeMe. The company has created a selection of Makie doll-size impairment aids and accessories, including hearing aids and walking sticks. It—hands down—has got to be one of the greatest things I’ve ever heard of, and all toy companies should follow suit.

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American Girl Unveils Truly Me Doll Line

AmericanGirlTrulyMeAmerican Girl has re-branded its line of contemporary 18-inch dolls and accessories, clothing, and exclusive play-based content as Truly Me. Formerly known as My American Girl, Truly Me lets kids create a one-of-a-kind doll through a variety of personalized options, including 40 different combinations of eye color, hair color and style, and skin color, as well as an array of outfits and accessories.

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The Madame Alexander Doll Company and Kahn Lucas Appoint Jamie Cygielman as General Manager

MadameAlexanderlogoMadame Alexander Doll Company and Kahn Lucas have appointed Jamie Cygielman as general manager, Madame Alexander Doll and Dollie & Me.

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Sophia’s and ASPCA Team Up for Adopt-A-Pet Series

SophiasASPCALicense,AdoptAPetSeriesSophia’s has introduced its Adopt-A-Pet series, consisting of plush pets sized for 18-inch doll play. The Adopt-A-Pet series was created by Sophia’s in honor of the American Society for the Prevention of Cruelty to Animals (ASPCA), and provides families with the opportunity to combine interpretive, 18-inch doll play with teaching children an important lesson about pet rescue and philanthropy.

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Adora Launches Third Designed by Kids for Kids Program

Mar9.AdoraContestAdora is on the search for its 2016 Young Designer to help design an outfit for an 18-inch Friends Doll to be available in next year’s Friends line. The Designed for Kids by Kids Program is in its third year, and was created to empower young girls to get creative and design something they’re proud of. [Read more...]