For the most recent issue of The Toy Book, I had a chance to research trends in the doll industry, and one that stuck out is an increase in dolls with potential appeal for boys. Arklu, the creator of Lottie Dolls, is planning to introduce its first boy doll, Kite Flyer, this fall. Meanwhile, Haba will be introducing Fritzi, a doll that has no assigned gender—Fritzi can be a boy doll for boys, or a girl doll for girls. There’s also Grandmas2Share, which is marketing grandmother-themed dolls as playthings for children of both genders. [Read more...]
There’s still time to bid on haute couture dolls by high-end fashion and costume designers inspired by Dorothy Gale, Glinda the Good Witch, and The Wicked Witch of the West. These collectible dolls were made for Tonner Doll’s collection of 22-inch dolls in celebration of the 75th anniversary of The Wizard of Oz.
Earlier this month, Warner Bros. Consumer Products (WBCP) and Tonner Doll Company unveiled the 20-doll collection at Fashion Institute of Technology in New York. The collection is now located at Bloomingdale’s 59th Street flagship in New York City for additional public viewing on the third floor until October 9.
The dolls are still available for bidding on eBay Giving Works at wizardofozdollauction.com until Sunday, with proceeds benefiting Habitat for Humanity as part of the There’s No Place Like Home campaign.
An all-new Lalaloopsy Girls movie, Lalaloopsy Girls: Welcome to L.A.L.A. Prep School, will air on Nickelodeon on September 7 at noon. The one-hour animated special features the new Lalaloopsy Girls students at the Lalaloopsy Academy for Learning Arts, where they learn to navigate the fun and quirky school, attend classes, join clubs, and make friends along the way.
Today, American Girl introduces BeForever, a new line of historical dolls, books, and related accessories that connects girls ages 8 and up with characters and timeless stories from America’s past. First introduced in 1986, and now with a new look, BeForever provides opportunities to explore the past, present, and future.
The BeForever line will debut with eight characters; all-new, historically accurate outfits and accessories for dolls; new and refreshed fiction books; and an original line of historically inspired clothing for girls. The characters include a Nez Perce girl who does her best to be a friend to the earth in 1764, to an optimistic girl who stands up for what’s right in the mid-1970s.
To celebrate the launch of BeForever, American Girl is welcoming back Samantha Parkington to its lineup of historical characters. One of the company’s original characters introduced in 1986, Samantha will be reintroduced with new products, including an ice cream parlor, a bike, a bedroom set, and several new outfits and accessories. [Read more...]
Bunnies By The Bay has introduced its new Pretty Girl line, which features toy accessories that have the qualities of a “pretty girl”—Share, Listen, Be Patient, and Care for Others—stitched inside of them.
The toys in the line include several dolls and plush. Fetch Pup, Hoppy Bunny, and Purrty Kitty are 6-inch soft dolls that are outfitted in cream velour and feature striped knit accents. Each comes stitched with its own message: “Patience” in the pup, “Listen” in the bunny, and “Share” in the kitty. Elise is a knit doll that comes with a storybook and measures 14 inches. The collection also includes Shaggy Hoppy, Shaggy Purrty, and Shaggy Fetch plush. They feature shaggy fur, embroidered faces, and measure 10 to 12 inches.
Mattel has launched Entrepreneur Barbie, coinciding with real-life female entrepreneurs gracing the cover of Time‘s Most Influential People issue and leading one-in-five start-ups. To celebrate her newest career, Barbie has partnered with a diverse group of female entrepreneurs, including the founders of Girls Who Code, Rent the Runway, One Kings Lane, Plum Alley, Genuine Insights, Sugarfina, and The TomKat Studio.
Girls and parents can explore inspirational tips, career-themed games, and activities at www.barbie.com, and purchase career dolls available at retailers nationwide.
With so many superhero movies out lately, Lottie wanted to let girls know that they can also be superheroes, so Lottie dolls by Arklu held the Lottie Design a Superhero Outfit Competition–in partnership with the Brave Girls Alliance–to let young kids design a new superhero costume for its dolls.
The winner of the competition is 6-year-old Lily from Kirtland, Ohio. Lily’s Super Lottie design will come to life and will be manufactured and made commercially available this fall. The original artwork design, name, age, city, country, and superhero ability will be on the back of the outfit packaging. In addition, Lily will receive the full line of Lottie dolls and accessories.
For its contest, Lottie asked kids ages 10 and under throughout the world to create a superhero outfit for a Lottie doll. The participants’ designs consisted of drawings showing how the costumes should look, as well as what superpower the doll should have. This is the first time a crowd-sourced design by a child will go into commercial production.
Lottie dolls were designed to look and dress like a regular child with a childlike body shape and no make-up, jewelry, or high heels.
Kids are easily influenced at a young age from the world around them, the people they interact with, and even the toys they play with. For young girls especially, something as simple as a doll can change the way they perceive themselves. One company’s solution is to make a positive impact through the doll category.
Trent. T. Daniel founded the One World Doll Project in 2010 with Stacey McBride-Irby, who began working for the company in February 2011. The company was established to bring multicultural dolls, products, and toys into the marketplace through the creation of The Prettie Girls! dolls.
“The days of there being this one prototype for the female figure–the blonde hair, blue eyes, and thin waist–is not a realistic representation of what our kids are seeing every day in their schools and mainstream America,” Daniel said.
The goal of the company is to create a line of products that represents true diversity in the melting pot society that the world is today. According to Daniel, the perfect place to start was with the development of a line of dolls that addresses and understands a certain market. [Read more...]