Wee Believers, the award-winning inspirational toy and gift company, recently signed on with new gift representative groups committed to expanding their reach and developing strategic relationships with retailers across the U.S. [Read more...]
The Leading Trade Publication for the Toy Industry
New Products
Zimpli Kids Secures DC Comics License
August 16, 2017 By Maddie Michalik Leave a Comment
Zimpli Kids is expanding its line of Gelli Baff and Slime Baff with DC licensed products later this year. The line will include Superman Blue Slime Baff; Wonder Woman Glittery Pink Gelli Baff; and new exclusive Slime Baff colors Batman Black Slime Baff and Joker Putrid Purple Slime Baff. “It is so great to see that [...]
Step2, McLaren Automotive Partner for Open-Top Toy Car
August 16, 2017 By Maddie Michalik Leave a Comment
The Step2 Company LLC teamed up with McLaren Automotive to create a new model toy car tailored to appeal to a new audience. Inspired by McLaren’s 570S Spider, the McLaren 570S Step2 Push Sports Car lets parents push the car like a conventional stroller; features a storage area under the seat; and has Step2′s Whisper [...]
Spin Master Expands Zhu-Universe with New Toys and Accessories
August 10, 2017 By Maddie Michalik Leave a Comment
Spin Master Corp. expands the world of ZhuZhu Pets with new interactive Zhu Zhu Pets products and accessories. The colorful hamsters feature increased playability with three modes of play, including Explore, Nurture, and Dance. With the push of a button located on their back, the Zhu will scurry around using a motion sensor in their [...]
LEGO Worlds Adds Monsters DLC Pack
August 9, 2017 By Maddie Michalik Leave a Comment
Monsters, the second downloadable themed content pack for LEGO Worlds, will be available in October. From Warner Bros. Interactive Entertainment, TT Games and The LEGO Group, the Monsters Pack adds Monster Town, a peculiar place full of scary quests, terrifying creatures, haunted houses and ghastly vehicles sure to send chills down players’ spines. In Monster [...]
WowWee Launches Digiloom
August 2, 2017 By Maddie Michalik
WowWee is launching Digiloom on Aug. 4 exclusively at Michaels stores in the U.S. and Canada. Digiloom is an app-controlled weaving machine that lets kids turn fashion bands into custom bracelets, anklets, headbands, bookmarks, and more. Using the Digiloom app, kids can drag and drop letters, emojis, and icons to create their own unique fashion [...]
Come Tweet with Us
- .@Zimplikids secures DC Comics license: https://t.co/riMA3OAvz5 about 10 hours ago from Hootsuite ReplyRetweetFavorite
- .@thestep2company, @McLarenAuto partner for new toy car: https://t.co/0A2wM1UeBP https://t.co/8F6hFzDiHz about 11 hours ago from Hootsuite ReplyRetweetFavorite
- RT @SnSSquishies: Soft'n Slo Squishies™ were featured on the @ToyBook cover! They think #Squishies are the next big trend, do you? https://… about 20 hours ago from Hootsuite ReplyRetweetFavorite
Copyright © 2017 · Customization by Jula Studio on the Genesis Framework · Log in