China Toy Fair


Mega Brands Partners With Shriners Hospital for Children

mega brands logoMega Brands has partnered with Shriners Hospital for Children in Canada and pledged half a million dollars to the hospital’s Exceptional Care for Exceptional Kids campaign. In addition, Mega Brands recently launched a custom-made limited edition Mega Bloks First Builders Block Buddy fundraising toy, Loveable Lucas, at the June 6 International Shriners Day celebration event in Ottawa.

Mega Brands will also provide Mega Bloks toys and decorations for the new hospital’s Child Life playroom. The construction of the children’s hospital began last spring and will be complete next year.

Toys “R” Us Introduces Reusable Tote Bag to Benefit Save the Children

ToysRUs.TotebagToys “R” Us has introduced an exclusive, 100-percent recyclable, reusable tote bag featuring a young child’s artwork at its stores. One dollar from the purchase of each bag will be donated directly to Save the Children‘s Domestic Emergency Fund, a global humanitarian organization that ensures the urgent needs of children are met during a crisis.

Toys “R” Us and Save the Children have also compiled disaster planning tips and checklists on the company’s dedicated safety site, www.toysrusinc.com/safety, where families can learn more about fundamental supplies for emergency kits, determining a safe location if loved ones are separated, and how to develop a communication strategy. Customers can also visit www.toysrus.com/savethechildren to view an official registry of products, including toys and games, which can be purchased and sent directly to Save the Children to be used for kids during times of crisis. Diapers, wipes, hygiene items, and other basic supplies can also be purchased from this registry.

German Toy Maker Schleich Teams Up with Levine Children’s Hospital

Schleich Toy Donation 4[1]Schleich USA Inc., the German-based creator of soft plastic figurines and collectibles, has formed a partnership with Levine Children’s Hospital and has donated 500 toys to the hospital.

The Schleich USA Inc. headquarters and distribution center recently relocated to Charlotte, N.C. from Ottawa, Ontario Canada and is located in 125,000 square feet of office space at 10000 Twin Lakes Parkway in North Charlotte. With more than 4,000 employees worldwide, Schleich produces more than 50 million figurines a year. What started out as comic figurines in the 1950s including The Smurfs, Snoopy, and The Muppet Show characters has expanded to include animals.

Donate Toys to TIF to Help Support Families Affected by the Oklahoma Tornado

tif_logoThe Toy Industry Foundation (TIF) is actively collecting toys, books, games, plush, action figures, and other playthings to support families affected by the recent Oklahoma tornado.

Winds exceeding 200 mph tore through suburbs of Oklahoma City, destroying communities and leaving homes and schools in piles of debris. While search and rescue efforts are winding down, families will soon need to rebuild their homes and replace what was lost in the storm. Donations of new books, toys, and other soothing playthings will help families restore their lives.

The TIF is asking manufacturers, retailers, and licensors in the industry to donate product to The Toy Bank–TIF’s signature program–in support of the communities damaged by the storm. With the assistance of local community charities in The Toy Bank’s network and TIF logistics partner Kids in Distressed Situations, donations from the toy industry will be given directly to families in need.

To make a product donation to The Toy Bank in support of Oklahoma tornado relief, download the Toy Bank donation form and send it to thetoybank@toyindustryfoundation.org.

Cash donations are also needed to underwrite the costs associated with The Toy Bank’s operation. To provide a financial gift, visit TIF’s website.