China Toy Fair


TIF Seeking Toy Donations for Kids Living at Langley Air Force Base

tif_logoThe Toy Industry Foundation (TIF) is seeking toys for infants, toddlers, and teens for an early fall toy distribution at Langley Air Force Base in Virginia. Held in cooperation with Boys & Girls Clubs of America Military Services, the foundation’s giveaway, scheduled for September 18, will reach an estimated 500 kids living at the base.

Toys for the Langley Air Force Base distribution are being accepted through September 2. Companies are encouraged to complete a product donation form and send it to thetoybank@toyindustryfoundation.org or via fax to (212) 675-1328, or to contribute funds to this cause. Donors will receive a supporter badge to place on their own website.

Additional information can be found at www.thetoybank.org, and questions may be directed to Elizabeth Max, foundation program manager.

Mattel and Boys & Girls Clubs of America Partner Up to Share the Play

logo_Mattel logoMattel and Boys & Girls Clubs of America (BGCA) have entered into a toy and game donation program to provide children with greater access to play. Called Share the Play, for every online order placed by consumers at Mattel’s online toy stores, Mattel will donate a toy to BGCA. Through the program, up to 250,000 toys will be distributed to BGCA’s nationwide network of 4,100 Clubs.

From now through December 31, every qualifying order made online at mattelshop.com and fisher-pricestore.com will result in a toy donation to BGCA. Mattel will donate a minimum of 200,000 toys to BGCA through the program, with a goal of 250,000 toy donations to the organization.

The donation program builds on a successful multi-year partnership between Mattel and BGCA.

TIF to Provide Gift of Play to Pediatric Cancer Patients

On July 22, pediatric cancer patients living at the Ronald McDonald House of New York City will be treated to a special toy giveaway and dinner party hosted by the Toy Industry Foundation (TIF). For the event, the Toy Bank is currently seeking donations of toys, games, and crafts in quantities of 50 to 100 pieces for kids of all ages.

The Ronald McDonald House aims to provide a supportive and caring environment for pediatric cancer patients and their families.

Toy manufacturers, distributors, and retailers who would like to contribute product are encouraged to contact TIF program manager Elizabeth Max at emax@toyindustryfoundation.org. Donations are needed by Tuesday, July 15.

Peaceable Kingdom Donates 6,000 Sticker Packs to Foster Care Kids

PeaceableKingdomThis past Friday, Peaceable Kingdom donated 6,000 scratch and sniff sticker packs to the Toy Industry Foundation‘s Play Your Part event, put on in partnership with CASA for Children. The event took place in Los Angeles, where 6,000 children waiting to be placed in permanent homes received care packages with toys, as well as notes of encouragement.

The Play Your Part event uses donations from throughout the toy industry to create the care packages. Peaceable Kingdom donated two scratch & sniff sticker styles: Peanut Butter and Chocolate.

Hasbro Employees Worldwide Make the Holidays Brighter for Children in Need

HasbroHasbro Inc. helped spread joy to thousands of underserved children in 35 countries through its first Global Day of Joy. The initiative empowered Hasbro’s 5,000 employees from its global headquarters in Rhode Island to its offices across Latin America, Europe, and Asia Pacific to become holiday elves and to be a part of community service projects designed to bring joy over the holidays to children in need. Team Hasbro employees volunteered with more than 100 charitable organizations worldwide.

Examples of the different types of service projects that took place on Hasbro’s Global Day of Joy included a special celebration for children in Colombia who have received life changing cleft palate procedures from Operation Smile, featuring a contest that teamed Hasbro employees with the children to “create” their greatest smile using Play-Doh; working with SOS Children’s Villages in five countries to transform outdated play areas, host special Game Day events, and deliver toys and games to the orphaned children who live there, including those in Russia, Peru, and Austria; assembly and packaging of more than 136,000 meals that were delivered to 25 food pantries and schools across Rhode Island in partnership with Outreach Inc., a U.S.-based hunger relief organization; and the delivery of tens of thousands of toys and games to charitable organizations across the globe.

During the 2013 holiday season alone, Hasbro expects to donate more than $3 million worth of toys and games to children and approximately $15 million in total philanthropic support worldwide.

BAE Systems Employees Donate New Bikes, Safety Helmets to Military Families

BikeDriveBAE Systems employees have presented military families across the San Diego area with new bicycles, safety helmets, and toys during the holiday season. The employees in Rancho Bernardo have raised enough money through fundraising events and personal contributions to donate 500 new bikes and helmets.

The annual bike drive has taken place since 1995, and employees have raised funds to donate more than 9,000 bicycles for San Diego families over the years. Additionally, bicycle maker Huffy has provided discounts on bikes and tricycles, and Bell has offered helmets at a reduced cost for the effort.

Bunnies By the Bay Introduces the Red Thread Collection

wobblyBunnies By The Bay, from Kids Preferred, has introduced The Red Thread Collection. This new division of the Bunnies By The Bay brand has introduced items for all ages.

Red Thread is bringing more hearts and minds together through a new collection of soft, sweet toys for both little ones and adults who are truly kids at heart. They recognize that everyone longs to be connected to someone who loves them and believes that every heart is connected by an invisible red thread, which sparked the inspiration for this new collection. Products introduced by the collection are The Wobbly Friends, Little Big Friends, Wee Friends, Scraggly Friends, Welcome to the Jungle, and Be Elfish, Not Selfish.

In support and celebration of this new collection, Bunnies By The Bay is also bringing together several organizations that support orphans and abandoned children in the U.S and worldwide, and giving a percentage of proceeds to global charities and nonprofits. Half the Sky is an organization that offers the love and concern of family for thousands of orphaned children in China who have lost theirs. Worldwide Orphans works to transform the lives of orphaned children to help them become healthy, independent, productive members of their communities and the world.

ABC Kids Expo Presents K.I.D.S. with $75,000 Donation Check

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Kids in Distressed Situations (K.I.D.S), a global children’s charity, will receive a $75,000 donation from Larry Schur, president of All Baby & Child Corp., on behalf of the ABC Kids Expo. K.I.D.S President Denise Williams will accept the check at a ceremony at the Las Vegas Convention Center on October 16 at 10 a.m.

Delta Children Gives Away $1 Million Worth of Cribs to Families in Need Nationwide

deltaDelta Children, a 45-year old family business, will donate $1 million worth new cribs and highchairs to Help USA’s nine locations nationwide. Today, recipient families will arrive at Help USA’s Crotona location in the Bronx to receive the cribs and learn about crib safety.

A Safe Sleep demonstration will be held, where Delta Children’s President Joseph Shamie and Help USA’s Chairman Maria Cuomo Cole will stress the importance of a safe crib and offer tips to the families. Help USA will implement the distribution of the cribs on behalf of Delta Children to the families in need.

The event will take place today from 3 p.m. to 4 p.m.

TIF Announces “Adopt-the-Pig” Sponsorship Program

toybankpigThe Toy Industry Foundation (TIF) has announced a year-long sponsorship opportunity that would allow a single toy company to help children in need throughout next year. The special donor who participates in the Adopt-the-Pig sponsorship program by contributing $10,000, tax-deductible, to TIF’s Toy Bank will impact one million children in need next year.

Sponsorship funds will fuel the work of The Toy Bank program next year and help TIF engage the public. The sponsor company will be recognized through various intra-industry print and online publications, including TIF’s booth at the 111th American International Toy Fair.

Any company that is interested in this sponsorship opportunity or learning more about other recognition opportunities may contact TIF at (646) 454-5581 by October 30.