Hasbro Employees Worldwide Make the Holidays Brighter for Children in Need

HasbroHasbro Inc. helped spread joy to thousands of underserved children in 35 countries through its first Global Day of Joy. The initiative empowered Hasbro’s 5,000 employees from its global headquarters in Rhode Island to its offices across Latin America, Europe, and Asia Pacific to become holiday elves and to be a part of community service projects designed to bring joy over the holidays to children in need. Team Hasbro employees volunteered with more than 100 charitable organizations worldwide.

Examples of the different types of service projects that took place on Hasbro’s Global Day of Joy included a special celebration for children in Colombia who have received life changing cleft palate procedures from Operation Smile, featuring a contest that teamed Hasbro employees with the children to “create” their greatest smile using Play-Doh; working with SOS Children’s Villages in five countries to transform outdated play areas, host special Game Day events, and deliver toys and games to the orphaned children who live there, including those in Russia, Peru, and Austria; assembly and packaging of more than 136,000 meals that were delivered to 25 food pantries and schools across Rhode Island in partnership with Outreach Inc., a U.S.-based hunger relief organization; and the delivery of tens of thousands of toys and games to charitable organizations across the globe.

During the 2013 holiday season alone, Hasbro expects to donate more than $3 million worth of toys and games to children and approximately $15 million in total philanthropic support worldwide.

BAE Systems Employees Donate New Bikes, Safety Helmets to Military Families

BikeDriveBAE Systems employees have presented military families across the San Diego area with new bicycles, safety helmets, and toys during the holiday season. The employees in Rancho Bernardo have raised enough money through fundraising events and personal contributions to donate 500 new bikes and helmets.

The annual bike drive has taken place since 1995, and employees have raised funds to donate more than 9,000 bicycles for San Diego families over the years. Additionally, bicycle maker Huffy has provided discounts on bikes and tricycles, and Bell has offered helmets at a reduced cost for the effort.

Bunnies By the Bay Introduces the Red Thread Collection

wobblyBunnies By The Bay, from Kids Preferred, has introduced The Red Thread Collection. This new division of the Bunnies By The Bay brand has introduced items for all ages.

Red Thread is bringing more hearts and minds together through a new collection of soft, sweet toys for both little ones and adults who are truly kids at heart. They recognize that everyone longs to be connected to someone who loves them and believes that every heart is connected by an invisible red thread, which sparked the inspiration for this new collection. Products introduced by the collection are The Wobbly Friends, Little Big Friends, Wee Friends, Scraggly Friends, Welcome to the Jungle, and Be Elfish, Not Selfish.

In support and celebration of this new collection, Bunnies By The Bay is also bringing together several organizations that support orphans and abandoned children in the U.S and worldwide, and giving a percentage of proceeds to global charities and nonprofits. Half the Sky is an organization that offers the love and concern of family for thousands of orphaned children in China who have lost theirs. Worldwide Orphans works to transform the lives of orphaned children to help them become healthy, independent, productive members of their communities and the world.

ABC Kids Expo Presents K.I.D.S. with $75,000 Donation Check

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Kids in Distressed Situations (K.I.D.S), a global children’s charity, will receive a $75,000 donation from Larry Schur, president of All Baby & Child Corp., on behalf of the ABC Kids Expo. K.I.D.S President Denise Williams will accept the check at a ceremony at the Las Vegas Convention Center on October 16 at 10 a.m.

Delta Children Gives Away $1 Million Worth of Cribs to Families in Need Nationwide

deltaDelta Children, a 45-year old family business, will donate $1 million worth new cribs and highchairs to Help USA’s nine locations nationwide. Today, recipient families will arrive at Help USA’s Crotona location in the Bronx to receive the cribs and learn about crib safety.

A Safe Sleep demonstration will be held, where Delta Children’s President Joseph Shamie and Help USA’s Chairman Maria Cuomo Cole will stress the importance of a safe crib and offer tips to the families. Help USA will implement the distribution of the cribs on behalf of Delta Children to the families in need.

The event will take place today from 3 p.m. to 4 p.m.

TIF Announces “Adopt-the-Pig” Sponsorship Program

toybankpigThe Toy Industry Foundation (TIF) has announced a year-long sponsorship opportunity that would allow a single toy company to help children in need throughout next year. The special donor who participates in the Adopt-the-Pig sponsorship program by contributing $10,000, tax-deductible, to TIF’s Toy Bank will impact one million children in need next year.

Sponsorship funds will fuel the work of The Toy Bank program next year and help TIF engage the public. The sponsor company will be recognized through various intra-industry print and online publications, including TIF’s booth at the 111th American International Toy Fair.

Any company that is interested in this sponsorship opportunity or learning more about other recognition opportunities may contact TIF at (646) 454-5581 by October 30.

Lloyd Miller Releases First Solo Album, S.S. Brooklyn

jpegLloyd Miller, communal songster and leader of the indie band The Deedle Deedle Dees, believes that music is a great way to build a community—especially when everyone’s singing, tapping, and dancing together. Miler will release his first solo album release, S.S. Brooklyn, on September 24.

Miller holds singalongs in various spaces in Brooklyn Heights, Park Slope, Prospect Heights, Ditmas Park, and Williamsburg five or six nights a week. S.S. Brooklyn features original songs, as well as the most-requested songs. These events provide audiences an opportunity to support various causes, such as the Red Hook Initiative, Soleil Global, and Sing for Hope—all part of Miller’s ongoing “music outreach mission.” Audience members bring in donations to the shows and Miller delivers them to support children in Haiti or the victims of Superstorm Sandy.

In addition to regular sing-along events this fall, Miller will host concerts at the Brooklyn Historical Society on the first Saturday of every month beginning November 2. An S.S. Brooklyn release concert is planned for October 13 at Shapeshifter Lab, launching the Hip Tot Music Fest season. The album is produced by Dean Jones, and guest artists include Marianne Tasick, Abby Rock, and Debbie Lan.

Toy Industry Foundation Recruits for Leaders Circle

tif_logoToy industry stakeholders who would like to help bring the power of play to children in need are invited to join the Toy Industry Foundation’s (TIF) Leaders Circle giving program by annually donating to TIF. The Leaders Circle raises more than 10 percent of TIF’s annual budget, making it a critical source of funds for core toy donation and grant programs. Currently, the Leaders Circle includes approximately 100 members, and TIF hopes to see it expand in order to keep pace with TIF’s growing toy donation and grant-making activities.

Donors may choose to support specific TIF programs and partnerships, such as The Toy Bank toy donation program benefiting children’s charities across the country, or TIF’s national partnerships with CASA for Children (which helps children in foster care) and Boys & Girls Clubs of America Military Services (which serves children of military families).

To join, make a cash donation of $250 or more to the Toy Industry Foundation online or via regular mail. For more information, contact TIF’s Marisa Medina at (646) 454-5581.

Toys “R” Us Introduces Lemon Smiles Challenge to Kick Off ALSF Campaign

Toys-R-Us-Logo copyToys “R” Us Inc. launched its third consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer. From June 1 to July 31, monetary donations will be collected at all Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/AlexsLemonade. To kick off this year’s program, the company has introduced its Lemon Smiles Challenge, a social media campaign designed to encourage Facebook and Twitter users to spread awareness for ALSF by sharing photos of themselves, family, and friends smiling while biting into a lemon slice. Fans who would like to encourage others to do the same and grow the Lemon Smiles movement can share their smiles on the Toys“R”Us Facebook page at Facebook.com/Toysrus or tag @ToysRUs on Twitter using the #LemonSmiles hashtag.

Drawing inspiration from Alexandra “Alex” Scott, the founder of ALSF whose motto was “when life gives you lemons, make lemonade,” participants can show support for kids fighting cancer, ALSF, and all who continue to search for a cure. Diagnosed before her first birthday, Alexandra “Alex” Scott hosted lemonade stands to raise money to help kids like her until she lost her life to cancer at the age of 8. In 2005, her parents, Liz and Jay Scott, established ALSF to continue her dream of finding a cure for the disease. According to the American Cancer Society, about 11,630 children in the U.S. under the age of 15 will be diagnosed with cancer this year alone. Through pediatric cancer research projects, supporting families affected by cancer, and encouraging kids to help other kids in need by hosting lemonade stands, the organization hopes to aid these children and their families, and–ultimately–find a cure. To date, Alex’s legacy has helped raise more than $60 million. [Read more...]

Check Out This Video of TIF Spreading Smiles

Check out this video that showcases all the smiles spread because of the Toy Industry Foundation (TIF) in 2010. Donations from Toy Bank supporters, corporate patrons, Leaders Circle members, and charity partners helped more than 550,000 children this past year.