China Toy Fair


Toy Industry Foundation Recruits for Leaders Circle

tif_logoToy industry stakeholders who would like to help bring the power of play to children in need are invited to join the Toy Industry Foundation’s (TIF) Leaders Circle giving program by annually donating to TIF. The Leaders Circle raises more than 10 percent of TIF’s annual budget, making it a critical source of funds for core toy donation and grant programs. Currently, the Leaders Circle includes approximately 100 members, and TIF hopes to see it expand in order to keep pace with TIF’s growing toy donation and grant-making activities.

Donors may choose to support specific TIF programs and partnerships, such as The Toy Bank toy donation program benefiting children’s charities across the country, or TIF’s national partnerships with CASA for Children (which helps children in foster care) and Boys & Girls Clubs of America Military Services (which serves children of military families).

To join, make a cash donation of $250 or more to the Toy Industry Foundation online or via regular mail. For more information, contact TIF’s Marisa Medina at (646) 454-5581.

Toys “R” Us Introduces Lemon Smiles Challenge to Kick Off ALSF Campaign

Toys-R-Us-Logo copyToys “R” Us Inc. launched its third consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer. From June 1 to July 31, monetary donations will be collected at all Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/AlexsLemonade. To kick off this year’s program, the company has introduced its Lemon Smiles Challenge, a social media campaign designed to encourage Facebook and Twitter users to spread awareness for ALSF by sharing photos of themselves, family, and friends smiling while biting into a lemon slice. Fans who would like to encourage others to do the same and grow the Lemon Smiles movement can share their smiles on the Toys“R”Us Facebook page at Facebook.com/Toysrus or tag @ToysRUs on Twitter using the #LemonSmiles hashtag.

Drawing inspiration from Alexandra “Alex” Scott, the founder of ALSF whose motto was “when life gives you lemons, make lemonade,” participants can show support for kids fighting cancer, ALSF, and all who continue to search for a cure. Diagnosed before her first birthday, Alexandra “Alex” Scott hosted lemonade stands to raise money to help kids like her until she lost her life to cancer at the age of 8. In 2005, her parents, Liz and Jay Scott, established ALSF to continue her dream of finding a cure for the disease. According to the American Cancer Society, about 11,630 children in the U.S. under the age of 15 will be diagnosed with cancer this year alone. Through pediatric cancer research projects, supporting families affected by cancer, and encouraging kids to help other kids in need by hosting lemonade stands, the organization hopes to aid these children and their families, and–ultimately–find a cure. To date, Alex’s legacy has helped raise more than $60 million. [Read more...]

Check Out This Video of TIF Spreading Smiles

Check out this video that showcases all the smiles spread because of the Toy Industry Foundation (TIF) in 2010. Donations from Toy Bank supporters, corporate patrons, Leaders Circle members, and charity partners helped more than 550,000 children this past year.

K.I.D.S. Calls for Donations to Help Tornado Victims

Kids In Distressed Situations (K.I.D.S) has donated approximately $710,000 worth of new products to help families affected by the devastating tornadoes in the South. With thousands of people left injured and homeless, K.I.D.S. is calling on retailers and manufacturers to help support its continued relief efforts.

K.I.D.S. is sending new toys, clothes, shoes, blankets, and baby items to its partner agencies in the hardest hit communities—including Alabama, Georgia, Mississippi, and North Carolina—where they will be distributed to those in need. To donate new products, contact Donna Charles at K.I.D.S. at (212) 279-5493, ext 205.

Toy Industry Donations to Comfort Haitian Kids

Toys valued at nearly $30,000, donated by companies across the toy industry to the Toy Industry Foundation (TIF), will be distributed in partnership with Kids in Distressed Situations, Inc. (K.I.D.S.) to children who survived the devastating Haiti earthquake on January 12.  The contribution by TIF included 2,500 new toys that will provide comfort to children in refugee shelters and camps, schools, and orphanages throughout the country.

K.I.D.S. has worked in Haiti through various partners since 1995, providing apparel, shoes, toys, and books to children in need. K.I.D.S.’ main partner for this Haiti relief is Operation Compassion, which has helped Haiti’s poor for the last 10 years.

Photo Credit: KidsDonations.org

Kids Wish Network in Need of Dolls and Toy Cars

Kids Wish Network, a 501 (c) 3 organization that serves children with life-threatening illnesses, is in desperate need of donations of dolls and toy cars. Despite the demand for high-tech gadgets, dolls and toy cars remain on the top of the list of the most desirable toys. Playing with a toy is a calming and relaxing activity for kids who are suffering from illnesses, distressed while dealing with harsh circumstances like homelessness, or trying to cope with other traumatic situations such as abuse.

Through its gift giving Holiday of Hope Gift Bank program, Kids Wish Network distributes thousands of dollars worth of toys and games directly to children within approximately 150 hospitals and child care facilities per year across the country; there are no middle men involved.

[Read more...]