COMMENTARY: The Toy Industry Celebrates Valentine’s Day

SkylandersPopFizzOh, Valentine’s Day—the holiday people love, and the holiday people love to hate. Whichever way you see it, Valentine’s Day is at least a good enough excuse to eat a lot of chocolate, binge-watch romcoms, snuggle up with your favorite plush, and play with Valentine’s Day-themed toys. [Read more...]

Douglas Company Celebrates Lassie with Doggone Cute Plush

LassieDouglas Company will release the Lassie Signature Plush Collection in celebration of the Hollywood icon’s 75th anniversary. The Lassie plush comes in three distinct sizes–27, 22, and 12 inches–and each doll features the signature white blaze on Lassie’s nose, four white socks, and a full white collar around her neck.

The Lassie signature plush collection is arrive on store shelves in April.

Plumpies Joins Douglas Company’s Line-Up for Next Year

Baby PlumesDouglas Company has introduced a new line of animal plush called Plumpies. The line is available in bunny, lamb, fox, donkey, giraffe, dog, and owl versions. Each of the 9-inch sitting animals have an embroidered belly button, satin neck bows, and satin paw pads. Each animal also has its own unique detail, such as the owl’s striped wings and the giraffe’s daisy on its belly.

Plumpies are expected to hit store shelves in March at specialty gift and toy stores in the U.S. and Canada.

Douglas Company to Release a Line of Plush Easter Baskets

Douglas_ZigZagBlueBunnyDouglas Company has added Basket Stuffers to its line of products for next Easter season.

The 5-inch wide plush totes will have embroidered faces and three-dimensional accents such as rabbit ears and duck feet. They will be available in three chevron-printed styles: an aqua bunny, a pink bunny, and a green and yellow duck.

Basket Stuffers will be available at specialty gift and toy stores next January.

Douglas Company Releases New Halloween Plush

June26 Douglas Company 2The new Halloween plush at Douglas Company includes six new characters: Whodini Puff Black Cat, Cotton Ball Puff White Cat, Patch Puff Black and White Cat, Mouscarade Mouse, and two finger puppets, Boris Bat and Webber Spider.

Whodini Puff Black Cat is all black with dark purple accents on the insides of his ears and the insides of his wings. Cotton Ball Puff White Cat is pure white with a pink nose and bright orange on the inside of her ears and face mask. The Patch Puff Black and White Cat has an orange middle and a pumpkin leaf cap on his head, and Mouscarade Mouse wears a tutu and an orange satin bow on her ear.

These plush families will be available in specialty gift and toy stores in the U.S. and Canada this September.

Douglas Company to Sell Petal Princess Tutu Skirts

Douglas Company is introducing new Petal Princess Tutu Skirts, each created with multiple layers of tulle that fall beneath a two-toned sateen tulip head. These will be available in 13 styles and an array of bright colors, from pink to purples to rainbow, and with petal accents that are intricately detailed with flowered embroidery.

Distributed in the U.S. and Canada, the Petal Princess Tutu Skirts are designed for kids ages 3 to 8, and available in sizes extra small, small, and medium. Coordinating wings, fantasy dresses, and masks are sold separately.

Douglas Adds New Puppies, Wildlife Animals

DouglasWildAnimalsDouglas Co., a New Hampshire-based plush toy maker, has added a new size of breed to its puppy kennels, as well as a variety of new animals to its wildlife line. Eight new pups will be joining the dogs line, and 18 new wildlife animals will join the entourage, in time for the 2014 American International Toy Fair.

Each of the new pups is created from soft, faux fur in the exact likeness of its true-to-life counterparts. Douglas’ new wildlife animals include a fox, wolf, moose, cow, white tail deer, raccoon, and pig. The company is also adding larger wildlife animals that range in size from 11 inches to 24 inches in length. Douglas’ Wildlife Animals have authentic-looking details and bring attention to both current and endangered species.

The new Douglas products are expected to appear on store shelves by early March.

Douglas Cuddle Toys Welcomes Tara Rubino

image-1Douglas Co., known for their plush toys and plush accessories, has appointed Tara Rubino to the position of National Sales Manager.

Rubino has had more than 20 years experience in plush sales and management, having worked for two other plush companies prior. All Douglas employees have passion for what they do and take the mission seriously to promote imaginative play and emotional connection for children of all ages.

Douglas products are sold at specialty gift and toy stores in the U.S., Canada, and Europe.

Douglas Brands Fashion as Christine Clarke

The Christine Clarke Sassy Kidz fashion collection from Douglas Company is one brand that young fashionistas can’t get enough of. Since Sassy Pet Saks rolled out in 2004, Douglas Company has had its finger on the pulse of what’s hot when it comes to a young girls’ sense of style. Douglas Company’s fun fashion accessories fall under the Christine Clarke Sassy Kidz Fashion umbrella. [Read more...]

Clifford the Big Red Dog’s Fashion Line Is Big Stuff

Douglas Company, plush toy maker and lifestyle gift creator has added accessories to the recently introduced Clifford the Big Red Dog fashion collection. Zebras and Leopards and Clifford, oh my! These new bags feature sparkly rhinestone accents, shiny patent leather trim, and animal print. The collection includes six new pieces: the Clifford Zebra Tote, Clifford Zebra Clutch, Clifford Zebra Whatever Sak, Clifford Pink Leopard Clutch, Clifford Pink Leopard Satchel, and Clifford Pink Leopard Whatever Sak.

The collection will hit shelves this September at specialty toy and gift stores in the U.S. and Canada.

This post was originally written by Sierra McCleary-Harris and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.