China Toy Fair


With DreamWorks Dragons Adventure World Explorer, Berk Goes Where You Go!

PowerPoint PresentationWe’ve all taken rides in cars, but honestly, haven’t we all found ourselves wishing we could be soaring on the wings of dragons instead?

That’s now a possibility, thanks to DreamWorks Dragons Adventure World Explorer, a new mobile game from Microsoft and DreamWorks Animation, and inspired by the animated film, How to Train Your Dragon 2. It uses Here Maps to pull in GPS info, turning the real world into the user’s very own fictional Isle of Berk.

During a recent demo, we took the game on a tour of midtown Manhattan. In Train mode, many of the city’s mighty edifices appeared in the game as huge stones, landmarks such as Grand Central Station became a wagon repair shop, and Chelsea Market was besieged by Vikings (They correspond to check-ins for the popular app Foursquare). Meanwhile, players engage in missions as part of their dragon training, such as picking up and dropping off sheep at home base–the device, represented in the game map by a cart. [Read more...]

Fuhu Morpho Pods Bring DreamWorks Dragons to Life

DragonsFuhu, the maker of the nabi tablet, has created a new tablet-based immersive play experience called Morpho Pods, connecting physical and digital play in different ways. Using advances in near field communication (NFC) technology, Morpho Pods merge toys, video games, interactive storybooks, and custom animation.

With the Morpho Pods Dragons Edition, kids can now connect to DreamWorks Animation’s How to Train Your Dragon films through new adventures and stories that provide a variety of digital interactive experiences. [Read more...]

Funko Goes Pop! for How to Train Your Dragon 2

Funko.Dragon.2Hiccup, Toothless, and rest of the gang return to screens in DreamWorks Animation‘s How To Train Your Dragon 2, which arrives in theaters this June. In April, Funko will be releasing favorite characters from the series in Pop! form, alongside some new dragons.

Creatures of Delight Fuse Fangs and Fun

There is a softer side to all kinds of fictitious creatures: from Yetis, aliens, and trolls, to dragons, human-devouring plants, and purple dinosaurs.

Tom Kopian, artist and creator behind Creatures of Delight, a line of specialty, handcrafted monster toys, works with a small team and his 11-year partner, Stewart Buffaloe, to make one-of-a-kind creatures using a variety of molds and his patented latex-fiber blend material.

Large Feed Me Creature

The creatures are a combination of creepy and cute and appeal to a broad demographic. Though the line is composed mostly of traditionally scary, fictional monsters, their vibrant color palettes and bright-white smiles make them appeal to girls as much as boys. “I think essentially the toys are gender neutral. They are rough and tough monsters, so it can be a boy thing, but girls like some of the cuter pieces like Snarl, Floyd, and the Grudges. It is not definitively a boy or girl thing,” Kopian explains. [Read more...]