China Toy Fair


Barbie’s Staying Put in New Malibu Dreamhouse

BarbieDreamhouse2013Over the past year, Barbie, the original California girl, traveled the world to find the perfect place to call home. After touring New York, Paris, even the Australian outback, she is staying in the beachside city of Malibu, Calif., in a newly renovated, three-story Dreamhouse from Mattel.

Barbie&houseThe new Dreamhouse play set features ocean views, six rooms with details that include pink “stainless steel” appliances, and two pull string elevators. It expands from the center to reveal spacious living areas and a main elevator. Meanwhile, the second elevator transports Barbie’s doll outfits between her closet and the bathroom.

Other details include lights and sounds throughout the house as well as a working doorbell. The 2013 Dreamhouse play set is suitable for kids ages 3 and up.

Barbie to Leave Malibu and Search for a New Dreamhouse Location

Barbie is officially putting her Malibu, Calif. Dreamhouse on the market and is packing up her three-story pink palace, signaling the launch of a year-long global brand campaign by Mattel. Over the next few months, Barbie will embark on a worldwide tour to find a new dream home. This year’s campaign will feature real-life, life-sized experiences, online engagement, and retail touch points that bring the Barbie Dreamhouse to life for Barbie fans.

Fictitiously valued at $25 million (see the Trulia listing), her scaled 8,500 square foot, three-story, one-bedroom, one-bathroom mansion is the only house in Malibu with unobstructed views of the ocean—after all, it only has three walls.

Barbie will open the doors to her Dreamhouse with the “Barbie The Dreamhouse Experience,” which will debut in Florida in the U.S. and Berlin in March. Inspired by the popular web series, Barbie Life in the Dreamhouse, this interactive installation celebrates Barbie’s fabulous life, allowing fans a look inside her pink palace.

In addition, Mega Bloks and Barbie are transforming the way girls can build, design and decorate their Barbie world with the global launch of Mega Bloks Barbie, the first-ever Barbie building collection designed specifically for girls. The complete construction toy line—including a Dreamhouse-inspired Luxury Mansion—lets girls literally build Barbie doll’s world, piece by piece.