Sweet Suite 2016

Playmobil, DreamWorks Partner for How to Train Your Dragon Building Sets

PlaymobilHTTYDPlaymobil and DreamWorks Animation signed a licensing agreement for How to Train Your Dragon with a collection of original Playmobil sets die to release next fall. The deal marks the first time Playmobil’s product line will include licensed play sets inspired by an entertainment property. [Read more...]

Digital Domain, DreamWorks Animation Partner to Bring Iconic Characters to Virtual Reality

Digital Domain Holdings Ltd., parent company of Visual Effects house Digital Domain, has struck a deal with DreamWorks Animation to produce virtual reality content and experiences for characters, including Shrek and Kung Fu Panda.

As part of its global strategy for the U.S., China, and beyond, Digital Domain also recently purchased Immersive Media Ventures, specializing in 360-degree video capture and streaming, and the partner in the IM360 joint venture, as well as the Hong Kong production facility, PO.

NBCUniversal Acquires DreamWorks Animation

NBCUniversal, a division of Comcast Corporation, announced the acquisition of DreamWorks Animation. The studio will become part of the Universal Filmed Entertainment Group, which includes Universal Pictures, Fandango, and NBCUniversal Brand Development.

Under the terms of the agreement, DreamWorks Animation has an equity value of approximately $3.8 billion. DreamWorks Animation stockholders will receive $41 in cash for each share of DreamWorks Animation common stock. The agreement has been approved by the boards of directors of DreamWorks Animation and Comcast, and the controlling shareholder of DreamWorks Animation has approved the agreement by written consent.   [Read more...]

DreamWorks Names Playmates as Master Toy Licensee for Voltron

Voltron_Vertical3Playmates Toys and DreamWorks Animation have announced a new toy line, set to debut spring 2017, based on the DreamWorks Animation series Voltron: Legendary Defender. Playmates Toys will serve as the master toy licensee.

Voltron: Legendary Defender follows five unsuspecting teenagers as they are transported from Earth to the middle of an intergalactic war. The teenagers become pilots for five mystical robotic lions in a war to protect the universe from evil, in which only the true power of teamwork can unite their lions to form Voltron, a towering warrior that is the universe’s last hope.

DreamWorks Animation Signs Multiple Licensees for Trolls

Trolls_Logo_RGBsml-copy-e1452111554270DreamWorks Animation has signed with multiple licensees across all categories for its new animation Trolls. Hasbro has been signed for action figures, plush, and games; Random House Children’s Books will offer storybooks and coloring cooks; Hallmark will produce greeting cards and gift bags; Franco Manufacturing Co., Inc will launch bedding and bath products; and Trends International LLC has been signed as a publishing partner and will makes posters, calendars, and stickers. Other licensees include H.I.S. International, Editorial Planeta, Ravensburger, Clementoni, and Procos.

DreamWorks Animation’s Trolls will debut globally this October. The movie tells the story of Princess Poppy (Anna Kendrick) who must enlist the help of Branch (Justin Timberlake) to rescue her friends.

Toys “R” Us to Debut Toys Based on DreamWorks Animation’s Dinotrux

Dinotrux LogoBeginning on October 1, Toys “R” Us stores nationwide and toysrus.com will begin carrying playsets, vehicles, and more based on DreamWorks Animation‘s upcoming Netflix original series, Dinotrux. The initial line, from Mattel, will feature Ty Rux, Revvit, and other Dinotrux characters, and select items will be available for pre-order online beginning August 14.

[Read more...]

Spin Master Named Global Toy Partner for Relaunch of Iconic Noddy Franchise

Noddy1Spin Master and DreamWorks Animation have entered into an exclusive licensing relationship, in which Spin Master will serve as the master toy licensee for the relaunch of the iconic preschool franchise, Noddy. Alongside the all-new TV series, Noddy, Toyland Detective, a wide range of toys including figures, playsets, vehicles, games, and more are slated to hit shelves in fall 2016.

[Read more...]

Merger Deal Between Hasbro and Dreamworks Animation Reportedly Dead

It’s been widely reported that merger negotiations between Hasbro and DreamWorks Animation have been called off, due in part to the stock performance of Hasbro, as well as the high asking price by DreamWorks Animation CEO Jeffrey Katzenberg.

Hasbro reportedly ended conversations on Friday, for reasons that included a $30 share price asked for by Katzenberg. Some analysts deemed that price high. In addition, the possible merger had a negative effect on Hasbro’s stock–it fell on both Thursday and Friday–which is said to have concerned execs at the company.

The deal would have been worth at $2.3 billion, as reported by Variety.

By joining forces with DreamWorks Animation, Hasbro would have had the means of increasing its film and TV presence, while in theory, DreamWorks would have benefited from a more diverse revenue stream via Hasbro. DreamWorks’ properties include Shrek, Kung Fu Panda, and Madagascar. Hasbro, meanwhile, owns such toy brands as Transformers and G.I. Joe.

Hasbro in Talks to Buy DreamWorks Animation

Hasbro logoAs initially reported by Deadline, Hasbro Inc. is in early talks to buy DreamWorks Animation SKG. The deal would give the toy maker, which has clout with major retailers, an animation studio that just recently began diversifying beyond the movies.

For each company, a deal could help accelerate movement beyond their core businesses. DreamWorks Animation has expanded into consumer products in recent years, but still lags behind Walt Disney Co., while Hasbro recently sold off some of its stake in the Hub cable network.

dreamworks_animation_logoThrough its relatively new film label, Allspark Pictures, Hasbro has movies in the works based on its toy brands, My Little Pony and Jem and the Holograms. It is also launching a new Transformers cartoon series on the Cartoon Network, having had trouble edging in on children’s networks Nickelodeon and Disney Channel.

Should a deal be reached, it would likely come during the next two to four weeks, and would result in a family entertainment powerhouse to be called DreamWorks-Hasbro, according to a source in the article. Hasbro could also have management of the new entity already in place: On Wednesday, the company appointed Stephen Davis, who has led Hasbro Studios since its launch in 2009, to the role of executive vice president, chief content officer.

In this new role, Davis will be responsible for developing content for Hasbro’s brands across multiple platforms. He will also work closely with Hasbro’s president and chief executive officer, Brian Goldner, to oversee Allspark Pictures (This aspect of Davis’ role was announced prior to news about the possible Hasbro-DreamWorks deal), as well as franchise films such as Transformers that are produced in partnership with major studios.

Spirit Halloween to Host Annual Spirit of Children Program

SpiritofChildrenSpirit Halloween will continue its annual Spirit of Children program, which brings Halloween cheer and festivities to hospitalized children by hosting more than 84 events in conjunction with Child Life departments throughout the U.S. and Canada.

Special guests at select Spirit of Children parties will include Warner Brothers’ Batman, Saban‘s Power Rangers Super Megaforce; Nickelodeon‘s Teenage Mutant Ninja Turtles, Dora the Explorer, and Bubble Guppies; DreamWorks Animation‘s Puss in Boots, Skipper from Penguins of Madagascar, and more.

This year, Spirit of Children’s goal is to raise $5.2 million—bringing its total contribution to more than $21 million donated since the program’s inception in 2006.

Shoppers can donate to the Spirit of Children program online or in a Spirit Halloween location. The funds raised will go to the location’s closest hospital. Spirit Halloween shoppers who make at least a $2 donation will receive a Spirit of Children bracelet.

All funds raised are donated to participating Child Life departments across North America and focus on the emotional and psychological well being of hospitalized children while doctors and nurses focus on their medical needs.