China Toy Fair


Disguise Inc. to Produce DreamWorks Halloween Costumes

by Alexis Willey

DisguiselogoDisguise Inc. has entered into a licensing agreement with DreamWorks Animation to manufacture and distribute DreamWorks branded Halloween costumes and accessories.

The partnership includes the rights to create kids and adult costumes based on DreamWorks heritage properties such as Shrek and VeggieTales, as well as upcoming movie releases Penguins of Madagascar, Home, and How to Train Your Dragon 3.

dreamworks_animation_logoThe costumes will be available at retailers nationwide for next year’s Halloween season.

With DreamWorks Dragons Adventure World Explorer, Berk Goes Where You Go!

PowerPoint PresentationWe’ve all taken rides in cars, but honestly, haven’t we all found ourselves wishing we could be soaring on the wings of dragons instead?

That’s now a possibility, thanks to DreamWorks Dragons Adventure World Explorer, a new mobile game from Microsoft and DreamWorks Animation, and inspired by the animated film, How to Train Your Dragon 2. It uses Here Maps to pull in GPS info, turning the real world into the user’s very own fictional Isle of Berk.

During a recent demo, we took the game on a tour of midtown Manhattan. In Train mode, many of the city’s mighty edifices appeared in the game as huge stones, landmarks such as Grand Central Station became a wagon repair shop, and Chelsea Market was besieged by Vikings (They correspond to check-ins for the popular app Foursquare). Meanwhile, players engage in missions as part of their dragon training, such as picking up and dropping off sheep at home base–the device, represented in the game map by a cart. [Read more...]

Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Fuhu Morpho Pods Bring DreamWorks Dragons to Life

DragonsFuhu, the maker of the nabi tablet, has created a new tablet-based immersive play experience called Morpho Pods, connecting physical and digital play in different ways. Using advances in near field communication (NFC) technology, Morpho Pods merge toys, video games, interactive storybooks, and custom animation.

With the Morpho Pods Dragons Edition, kids can now connect to DreamWorks Animation’s How to Train Your Dragon films through new adventures and stories that provide a variety of digital interactive experiences. [Read more...]

Little Orbit to Publish How To Train Your Dragon 2 Video Game

March19.Dragons2Little Orbit has partnered with DreamWorks Animation to bring the How to Train Your Dragon 2 video game to consoles across major platforms. The release of the game will coincide with the theatrical release of How to Train Your Dragon 2 this June.

The game lets players go on an adventure as a dragon rider, and features tournament events, mini-games, training exercises, and characters from the movie. It was developed by Torus Games and will be available for the Xbox 360, Nintendo 3DS, Wii, Wii U, and Playstation 3.

Funko Goes Pop! for How to Train Your Dragon 2

Funko.Dragon.2Hiccup, Toothless, and rest of the gang return to screens in DreamWorks Animation‘s How To Train Your Dragon 2, which arrives in theaters this June. In April, Funko will be releasing favorite characters from the series in Pop! form, alongside some new dragons.

DreamWorks Animation and Fuhu Inc. Launch the DreamTab

dreamworks_animation_logoDreamWorks Animation and Fuhu Inc. have partnered to develop the DreamTab, a new tablet specifically designed for kids. The DreamTab will be unveiled at the Consumer Electronics Show before its launch to U.S. retail this spring. There will also be an international release later this year.

The tablet will include a Children’s Online Privacy Protection Act (COPPA) compliant email, texting, and sharing; an education system aligned to Common Core Standards; and advanced parental controls.

JumpStart Releases School of Dragons for Mobile Devices

dragonJumpStart has launched School of Dragons on mobile, featuring simultaneous, 3-D cross-platform multiplayer gameplay. The mobile game, based on the company’s massively multiplayer online role-playing game (MMORPG) School of Dragons, provides fans of DreamWorks Animation’s How to Train Your Dragon franchise a way to immerse themselves in the brand through seamless online browser and mobile gameplay. School of Dragons mobile is now available in the iTunes store for iPad 2, 3, 4, iPad mini, and iPad Air.

Since its free-to-play web browser launch in July, School of Dragons has garnered a wide fan base. Now, the game is adding a mobile app component, allowing players to dive into a 3-D MMORPG world seamlessly either through their mobile device, Facebook, or web browser. This interactive technology is one of the first of its kind in the educational MMORPG space.

As the How to Train Your Dragon world develops, so does School of Dragons. JumpStart plans for the game to integrate this popular animated franchise into various features, such as the educational and adventurous quests. The unique element to School of Dragons’ gameplay is its successful integration of education and a popular entertainment franchise. Players learn skills in Earth, Life, and Physical sciences, and other educational concepts while interacting with the characters they love, such as Hiccup, his dragon Toothless, and others.

DreamWorks Dragons Adventure App Available on Nokia Lumia 2520

DragonsAdventureNokia and DreamWorks Animation have teamed up to create the DreamWorks Dragon Adventure for the new Nokia Lumia 2520 tablet. The app, which is best used in motion, is based on DreamWorks Animation’s 3D-animated How to Train Your Dragon franchise and comes pre-loaded on the Nokia Lumia 2520.

Players have the ability to change world around them into a world filled with dragons and vikings. Using Nokia’s GPS technology, HERE Maps, real-life roadways, traffic, actual landmarks, and weather conditions will be mirrored into the game as you drive. This means that every time you take a family drive, it is instantly transformed into a different magical world and expedition in your game.

Turbo Racing League App Hits 20 Million Downloads

DreamWorks Animation’sDREAMWORKS ANIMATION TURBO RACING LEAGUE APP Turbo Racing League app, has reached the 20 million downloads mark. The Turbo Racing League app, from DreamWorks Animation and PikPok, features the thrill of racing in the palm of your hand, and is available on iPad, iPhone, and iPod touch from the iTunes Store; Android handsets and tablets from Google Play; and Windows Phone 8 from the Windows Phone Store.

In conjunction with the app’s release, Turbo Racing League unveiled the $1,000,000 Shell-Out Contest Presented By Verizon. This in-game contest awarded $1,000,000 in cash prizes over an eight-week period and culminated in a live grand finale event where champion Brian Dragotto of Mays Landing, N.J. walked away with nearly $300,000 in winnings.