Toy Fair 2017


C2C Studios

NBCUniversal Acquires DreamWorks Animation

NBCUniversal, a division of Comcast Corporation, announced the acquisition of DreamWorks Animation. The studio will become part of the Universal Filmed Entertainment Group, which includes Universal Pictures, Fandango, and NBCUniversal Brand Development.

Under the terms of the agreement, DreamWorks Animation has an equity value of approximately $3.8 billion. DreamWorks Animation stockholders will receive $41 in cash for each share of DreamWorks Animation common stock. The agreement has been approved by the boards of directors of DreamWorks Animation and Comcast, and the controlling shareholder of DreamWorks Animation has approved the agreement by written consent.   [Read more...]

DreamWorks Animation Signs Multiple Licensees for Trolls

Trolls_Logo_RGBsml-copy-e1452111554270DreamWorks Animation has signed with multiple licensees across all categories for its new animation Trolls. Hasbro has been signed for action figures, plush, and games; Random House Children’s Books will offer storybooks and coloring cooks; Hallmark will produce greeting cards and gift bags; Franco Manufacturing Co., Inc will launch bedding and bath products; and Trends International LLC has been signed as a publishing partner and will makes posters, calendars, and stickers. Other licensees include H.I.S. International, Editorial Planeta, Ravensburger, Clementoni, and Procos.

DreamWorks Animation’s Trolls will debut globally this October. The movie tells the story of Princess Poppy (Anna Kendrick) who must enlist the help of Branch (Justin Timberlake) to rescue her friends.

MGAE Launches New STEAM-Based Franchise, Project Mc2

MGAEMGA Entertainment (MGAE) has introduced a new Science, Technology, Engineering, Art, and Math (STEAM) curriculum-based franchise, Project Mc2, a full line of dolls and experiments pairing fashion doll play with making a lava light, a volcanic eruption, and more at-home kitchen-based experiments.

[Read more...]

Disguise Inc. to Produce DreamWorks Halloween Costumes

DisguiselogoDisguise Inc. has entered into a licensing agreement with DreamWorks Animation to manufacture and distribute DreamWorks branded Halloween costumes and accessories.

The partnership includes the rights to create kids and adult costumes based on DreamWorks heritage properties such as Shrek and VeggieTales, as well as upcoming movie releases Penguins of Madagascar, Home, and How to Train Your Dragon 3.

dreamworks_animation_logoThe costumes will be available at retailers nationwide for next year’s Halloween season.

JumpStart Launches School of Dragons Educational Game

Image 1JumpStart launched its newest educational multiplayer online game, School of Dragons. The game is based on DreamWorks Animation’s How To Train Your Dragon franchise, and is one of the first massively multiplayer online role-playing games (MMORPG) to incorporate basic science educational features in its gameplay.

School of Dragons blends together three fields—film, online games, and TV—to create an online gaming experience for kids, allowing players to interact, play, and learn with familiar faces from the animated film, such as Hiccup and his dragon Toothless. As players train their own dragons and become fierce Viking adventurers in the game, they will learn key concepts in the scientific method through activities based on earth, life, and physical sciences. Later this summer, School of Dragons will incorporate simultaneous mobile and online gameplay.Image 4

JumpStart officially launched School of Dragons at Comic-Con International. Twentieth Century Fox Home Entertainment  also announced the DVD release of the TV series DreamWorks Dragons: Riders of Berk. The two-part DVD will be available everywhere July 23. Loaded with exciting bonus content, Disc One will contain Episodes 1 through 11, and Disc Two will feature Episodes 12 through 20. Fans that purchase the DVD will be able to unlock exclusive content in School of Dragons.

School of Dragons can be played online through a limited free account or by paid, full game subscription.

 

DreamWorks Announces Licensees for Mr. Peabody & Sherman

dreamworksDreamWorks Animation has secured a collection of consumer products partners in North America for Mr. Peabody & Sherman, which will debut in theaters March 7, 2014. The licensing program will be anchored by Random House Children’s Books as master publisher and also includes IDW Publishing (comic books and graphic novels); Hallmark Cards Inc. (stationery); Ludia (iOS, Android, and Facebook games); Hybrid Jem (knit tops, tees, and apparel for kids); Concept One (accessories); Funko (vinyl figures and bobbleheads); Comic Images (plush); Rasta Imposta (costumes); PopFun (glassware and decorative refrigerator magnets); SmileMakers (stickers); Multipet International (pet toys).

DreamWorks Animation brings Jay Ward’s classic cartoon Mr. Peabody & Sherman to life in an all new 3-D comedy adventure. The film is directed by Rob Minkoff (Stuart Little, The Lion King) and produced by Alex Schwartz and Denise Nolan Cascino. Bullwinkle Studios’ Tiffany Ward, Eric Ellenbogen, and Jason Clark also serve as executive producers.

JAKKS Pacific to Manufacture Product Line for Real Steel

JAKKS Pacific, Inc., has signed a master toy licensing agreement with DreamWorks Studios to manufacture, distribute, and market a line of toys based on the upcoming live-action feature film Real Steel, directed by Shawn Levy and starring Hugh Jackman.

The agreement, brokered by licensing agent Striker Entertainment, includes action figures, accessories, play sets, roleplay, youth electronics, novelties, games and puzzles, Halloween costumes, and more. JAKKS expects to launch the Real Steel product line next fall to coincide with the film’s November 18, 2011 premiere in theaters nationwide.

DreamWorks to Bring Troll Dolls to the Big Screen

DreamWorks Animation SKG, Inc. has signed an agreement with Denmark’s Dam Things to debut a movie based on the Good Luck Troll dolls. Siblings writers Adam Wilson and Melanie Wilson LaBracio (Evergone, The Impossible Adventures of Phineas Roone) will write the screenplay, and Dannie Festa of Festa Entertainment will serve as the executive producer.

The Good Luck Troll dolls were created in 1959 when Danish fisherman and woodcutter Thomas Dam carved a doll based on a legendary Scandinavian troll as a Christmas present for his daughter. The dolls reached popularity in the 1960s and saw a resurgence of sales in the 1990s.

Dam Things is represented by Festa and Jay Handlin at Carlsmith Ball, LLP. Wilson and Wilson LaBracio are represented by Festa; Brad Rosenfeld at Preferred Artists; and Eric Suddleson of Felker Toczek Gellman Suddleson, LLP.

Hasbro Revs Up Its Licensing Programs

The Entertainment & Licensing (E&L) division of Hasbro, Inc. has announced a slate of licensing programs to support its brands, including Transformers, Nerf, Littlest Pet Shop, My Little Pony, Monopoly, and Playskool.

Hasbro, in association with DreamWorks Pictures and Paramount Pictures, will debut Transformers 3 on July 1, 2011. The company’s licensees for the Transformers brand include comic books from IDW (U.S.), digital games from Activision (worldwide), and more.

Hasbro is also teaming up with Universal Pictures to bring Stretch Armstrong and Battleship to the big screen in summer 2012. Universal will also produce films based on Hasbro’s Monopoly, Candy Land, and Ouija. Theater release dates have not been announced.

Hasbro recently reached an agreement with The Sports Licensed Division of the adidas Group for a NERF-inspired apparel and footwear line (deal is still subject to the companies negotiating and has yet to be signed into a binding license agreement). Additionally, Electronic Arts has signed on for NERF digital gaming (worldwide), SDI Technologies has inked a deal for NERF electronics (U.S.), and Performance Design Products will create NERF digital gaming hardware accessories (worldwide).

[Read more...]

DreamWorks Announces Ogre-Whelming Licensee Support for Shrek Forever After

DreamWorks Animation SKG, Inc. has announced a full slate of promotional partners and licensees in support of Shrek Forever After, which opened in theaters on Friday.

Among the Shrek Forever After licensees are Activision for video games; Hasbro Games for a line of classic Shrek games and puzzles; Penguin for a variety of storybooks; Rubie’s Costume Co. for Halloween costumes; and VTech, which continues to feature Shrek in new key hardware systems and will launch the character Shrek on the MobiGo & FLiP platforms. Playmates, the master toy partner for Shrek Forever After, offers a full array of toys ranging from figures and plush to dolls and role play toys.

For more information, please visit www.dreamworksanimation.com/shrek.