American Girl is opening its first-ever American Girl shop-in-shop boutiques in Mexico with El Palacio de Hierro, the country’s largest and best-established high-end retailer. Located at El Palacio de Hierro Interlomas and Perisur locations, the new boutiques range in size from 1,500 to 2,000 square feet. Opening on July 4, they mark the second international retail presence for American Girl.
American Girl, a division of Mattel, Inc., will expand into Canada. The new American Girl retail stores will open this spring in Indigo’s Yorkdale Shopping Centre, Toronto, and Robson Street, Vancouver.
Visitors to Indigo’s new American Girl store-in-store boutiques will find an assortment of the company’s doll brands, including:
- Girl of the Year: a modern-day 18-inch doll, launched annually, accessories, outfits, and books that reflect the interests and issues of today’s girls.
- My American Girl—a line of contemporary 18-inch dolls that allows a girl to select from several different combinations of skin tone, eye color, and hair-color to create a doll that’s just right for her. A variety of books, outfits, and accessories round-out the play experience for girls.
- Bitty Baby—a line of baby dolls available in 11 different combinations of skin tone, eye color, and hair-color, accompanied by premium picture books, outfits, and accessories that encourage nurturing play in girls 3 and up.
In addition to the doll lines, the Indigo American Girl store-in-store boutiques will carry Dress Like Your Doll girl-sized clothing and a variety of American Girl books. Fans can also treat their dolls to a new hairstyle or ear piercing in the Doll Hair Salon and enjoy free girl-and-mom-friendly events and programs offered throughout the year. Future announcements about grand-opening dates will be made as schedules are finalized.