New Research Data Released on Kids Making In-App Payments

New data from youth research agency Dubit has shown that parents have a greater hold on in-app payments (IAP). The research shows that only 2 percent of kids have ever spent without their parent’s permission, and not one of the 500 kids surveyed had ever spent more than $16 on a single purchase. Furthermore, only 17 percent of children are allowed by parents to spend money in-game, and they rarely spend more than $3 in one go.

Of the 500 parents and children (ages 6 to 12) surveyed by Dubit, 71 percent of the children played mobile games, compared with 91 percent of parents. Only 17 percent allow their child to spend real money in-game. The data shows that such permissions increase as kids get older: the older the child, the more likely they are to conduct an in-app purchase.  

Eighty-seven percent of kids always ask their parents before making a purchase, and 11 percent usually ask, meaning that only 2 percent have ever bought something without their parents’ consent. Although 2 percent is still a worry, this does not appear to be a case of kids being out of control. It appears that parents acknowledge this as 41 percent of children who are allowed to make in-app payments know their parent’s app store account details. [Read more...]

Report: More Than Half of Children Own a Toy Based on a Virtual World

Moshi Monsters

Dubit Research has released a new study focused on the popularity of toys based on online worlds. The study looked at Disney’s Club Penguin, Mind Candy’s Moshi Monsters, Build-a-Bearville, Poptropica, and Webkinz.

In the survey of 500 kids, 55 percent of children owned a toy from at least one of these games. Disney’s Club Penguin took the top spot with 32 percent of children owning a Club Penguin-branded toy. Moshi Monsters was a close second with 24 percent, followed by Build-A-Bearville (16 percent), Webkinz (5 percent), and Poptropica (2 percent).

Most of the surveyed children, 73 percent, had played at least one of these online games, with half having played Club Penguin and 47 percent stating that they have played Moshi Monsters.

[Read more...]