The Magic School Bus Makes Its Way to DVD

June 22, 2012 By

This summer, Scholastic and New Video will re-launch The Magic School Bus on DVD. This year marks the 25th anniversary for the Emmy Award-winning series.

On July 31, New Video will release The Magic School Bus: The Complete Series, which features 52 episodes and includes activities and brain busters for parents and kids. This set also features a 3-D lenticular cover; a guide for kids with teasers, trivia, and experiments; and a parents’ guide with lessons and learning options.

Released just in time for Back to School activities will be four Magic School Bus singles, The Human Body, Super Star Power, Takes a Dive, and Takes Flight. Also available will be two three-packs from the series, Blast Off! From Sea to Space and Field Trip Fun and Games, both of which include episodes that have never been released on DVD.

New Video will support the brand with a national marketing and publicity campaign, which includes trade media outlets, partnerships with licensees and science foundations, paid online and social media advertising, outreach to parenting press, mommy bloggers, parenting organizations and play in the top 10 radio markets, and more. The campaign is designed to generate several million consumer impressions this summer and fall.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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Splat the Cat Joins Scholastic’s My First Collection

May 26, 2011 By

Scholastic Storybook Treasures is releasing My First Collection Featuring Splat the Cat, encouraging toddlers towards a love of reading.  The DVD set includes 14 stories adapted from books, spanning three discs.

In the title tale, adapted from a book written and illustrated by Rob Scotton, Splat is nervous about his first day of school and so he brings his mouse pal, Seymour, along. He quickly learns that cats are supposed to chase mice! The DVD series also includes The Story about Ping, The Napping House, and additional stories that rhyme and focus on furry friends and feather friends. Celebrity narrators include Tim Curry (Garfield: A Tail of Two Kitties) and Mary Beth Hurt (Lady in the Water).

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New DVD: Band of Bracelets

May 19, 2011 By

The popularity of Silly Bandz, Crazy Bands, and Stretchy Shapes make stretchy   rubber band bracelets the “it” accessory around wrists. Now the accessory craze is bouncing from wrists to DVD players, with the May 31 release of the animated film Bands on the Run, produced by  National Entertainment Media.

The film follows a group of bands as they journey to a toy store. Edison (light bulb shape), Roxie (rock star), Daisy (flower), Ray (TV), and Amelia (airplane) accidentally fall off a delivery truck on its way to the store. At first it seems like the bands will never make it to their original destination, but then Edison gets the “bright” idea to follow the toy truck and the group happily finds its way to the store—and onto the wrists of children.

Ten limited-edition bands of the characters are included in the 50-minute DVD as well as other bonus features. The DVD retails for $14.98.

Photo Credit: ReleasedOn.com

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