China Toy Fair


Fireman Sam to Be Sold Exclusively at Amazon

FiremanSamFireman Sam, a HIT Entertainment product, will now be sold exclusively at amazon.com. Episodic content, apps, and eBooks launched on June 3, while the physical products will launch in October of this year.

“This new agreement takes Fireman Sam fans through the entire consumer journey from first engaging with the brand through content on their Kindle Fire or Amazon Fire TV to fulfilling the demand for a deeper brand experience via books, toys and more,” said Sid Mathur, vice-president of HIT Entertainment, the Americas.

New Ebook Further Develops Watch Dogs’ Cyberpunk World

Ubisoft will release a new e-book, Watch_Dogs  //n/Dark Clouds, authored by John Shirley and inspired by the highly anticipated video game, Watch Dogs. The e-book picks up where the game leaves off, allowing fans to further explore the world of Watch Dogs. It marks a first for Ubisoft, which conceived the e-book in-house and will release it exclusively via digital channels.

Shirley, the author of more than 30 books and short stories, is a known figure in the hacker community, as well as a pioneer of the cyberpunk movement. Watch_Dogs //n/Dark Clouds will be available in English, French, Italian, German, and Spanish at the game’s release on May 27. It will be available as an upgraded e-book version with interactive elements, including videos and image, and as a regular e-book.

VTech Offers New Learning App Buddles for InnoTab Tablets

VTech InnoTab 3S_BlueVTech offers new Learning App Bundles for the award-winning InnoTab Learning Tablet range. Available on VTech’s app store, Learning Lodge, these bundles feature newly developed, educator-approved content packaged in age-appropriate groups.

Designed specifically around the unique learning needs of individual kids ages 2 to 5, the Learning App Bundles each include seven games and an e-book (except Amazing Animal Museum, which includes eight games). Each bundle features content focused on a variety of developmental skills, such as language arts, reading, math, science, social studies, and problem solving.

Other themes for Learning App Bundles include Puppet Party, Tiny Toy Town, Lost City, and Fantasy Kingdom. The bundles are available at www.vtechkids.com.

Ruckus Media Group Partners with Warner Bros. on Mobile Read-along Titles

Ruckus Media Group has partnered with Warner Bros. Consumer Products (WBCP) to offer digital downloads of narrated e-books in the U.S. and Canada, beginning with a seasonal selection of titles via the Ruckus universal app for iOS devices.

The Ruckus/WBCP launch will offer a variety of brands, with more than 100 Read-Along titles rolling out in subsequent months. Multiple narrated e-books will be included from brands such as Batman, Looney Tunes, Scooby-Doo, The Wizard of Oz, and more.

Ruckus titles download directly to mobile devices, and they are also commercial-free and airplay-enabled, allowing users to view them on all iOS devices. Should they register for free, parents are provided with feedback on their child’s experiences within the Ruckus app, and kids and parents can also follow word highlighting, as well as read, record, and save their own voices reading the stories.

Ruckus Media Group Releases Hasbro-Branded E-Books

Hasbro Licensing has entered a digital publishing partnership with Ruckus Media Group to create e-books based on Hasbro brands, including Transformers Prime, My Little Pony, and Chuck and Friends. Each series contains three different levels of reading to challenge young readers.

Consumers can currently download three free titles, one from each brand, at the iTunes App Store. Additional titles will carry an approximate retail price of $3.99 each, or $5.99 for two. Ruckus Media Group will also offer a six-month subscription of $24.99 that gives parents access to the entire Ruckus e-book content library, as well as reading assessment benchmarking and reporting tools for parents.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

New Sesame Street Titles at Moving Picture Books

Six new Sesame Street titles are available for download to computers and mobile devices at Moving Picture Books. Each $1.99 story includes bonus educational material featuring Bob from the children’s show.

The new titles (Elmo Loves You, Rise and Shine, The ABCs of Cookies, Grover’s 10 Terrific Ways to Help Our Wonderful World, What Makes You Giggle?, and Elmo Visits The Dentist) can be viewed with or without the read-along text displayed on the screen. Each book is eight to 10 minutes long and includes interactive questions and activities for viewers.

Moving Picture Books’ Sesame Street titles will also be available for download through iTunes starting April 5.