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Sesame Workshop and Ounce Partner for Family Engagement

Sesame Workshop, the nonprofit educational organization behind Sesame Street, and Ounce of Prevention Fund (Ounce), are partnering on a new parent and child engagement initiative. The program is aimed to bolster parents’ understanding of the importance of early education and foster social-emotional development in their kids.

In collaboration with the National Head Start Association (NHSA), the partnership is set to develop resources for lower income communities to link experiences in the classroom with those at home in support of school readiness.

This program was announced by Secretary Hillary Clinton during the CGI America 2014 meeting, and is set to launch in early 2015 with three key components: a mobile platform with tips for parents to connect their children via media offerings such as videos and activities; a social network that will offer parent-to-parent contributions, connections, and encouragements; and a toolkit to help educators reinforce relationships and build connections between parents.