China Toy Fair


Big Idea Entertainment to Release New Easter DVD

Big Idea Entertainment, a faith-based studio and producer of children’s and family programming, characters, and brands, will release their first new Easter holiday DVD in seven years, VeggieTales: ‘Twas The Night Before Easter, on March 5 and 8, in Christian and general market stores, respectively.

Easter Toy Sales Increase 5 Percent in UK

According to The NPD Group, traditional toy sales in the UK during the two weeks of Good Friday and Easter 2010 increased 5 percent in revenue. This year, toy sales during Good Friday week rose by 30 percent versus the prior week, which NPD says is not an unusual trend for the UK.

Based on NPD’s toy market research, grocers’ market share for the two-week Easter peak increased from 28 percent in 2009 to 37 percent this year. The NPD Group’s Retail Tracking Service reports that grocers raised their average price by 11 percent during Good Friday week (versus the prior week).

Properties such as Stars Wars, Ben 10, and Toy Story saw an increase in sales by more than 50 percent, compared to the prior week.