Today’s toy shopping experience has become a combination—or choice—of in-person browsing, online price comparisons, and research in a way we’d previously never seen before the dawn of the smartphone. Gone are the days of browsing the aisles of a single store, limited to its inventory and prices. Competitors used to be a trip or a phone call away, and often, shoppers didn’t have the time or desire to drive around town in search of a slightly lower price.
When you step inside Hollywood Heroes in Westwood, N.J., you can literally smell the nostalgia (for those of you who are unfamiliar, nostalgia smells similar to dust-covered cardboard and childhood memories—but like, in a good way). In the collectible toy shop, bright lights beam down on glass cases displaying superhero relics with more than 40 years under their utility belts, making these toys anything but child’s play.
Owner of the shop and star of the Travel Channel series Toy Hunter, Jordan Hembrough is an expert in the art of toy collecting, with more than 25 years of professional experience dealing toys. However, toys were always an integral part of Hembrough’s life. From schoolyard selling, Hembrough entered the big-time after college, when he secured a job as a buyer for StarLog, a chain of science-fiction-focused retail stores. Despite a lack of business background, Hembrough eventually went on to launch his own company, Hollywood Heroes. “I had the passion, and I think sometimes passion will drive you more than a business plan,” he says. [Read more...]
President Barack Obama and First Lady Michelle Obama, Vice President Joe Biden, Presidential Candidate Mitt Romney, and Vice Presidential Candidate Paul Ryan are recreated as highly unique and collectible Cabbage Patch Kids that will be auctioned on eBay starting Tuesday, October 30. All proceeds from the auction will go toward engaging and mobilizing political power for young people in the U.S. and will benefit Rock the Vote, a non-partisan, non-profit organization.
The exclusive Presidential Kids were created by Jakks Pacific, Inc., to raise awareness of this year’s election with voters young and old and to celebrate the rich tradition and pop-culture relevance of the lovable and adoptable Cabbage Patch Kids. The Presidential Kids will be available for bidding on eBay Giving Works from October 30 to November 6 at cpkauctionforcharity.com.
Jakks Pacific is the master toy licensee for the Cabbage Patch Kids, and a variety of Cabbage Patch Kid products are now available at major retailers nationwide. Visit www.jakks.com for more information.