China Toy Fair


Pley Plays with Experience

Ranan - Head Shot 1It can be hard to say no to a kid who consistently begs for a toy. But once they have that toy in their hands, parents are never sure how long the kid will play with it before they are ready to move on to something else.

Ranan Lachman had the same problem when his son was about five years old. Lachman realized that he had spent about $3,000 on toys, only for his son to play with each for only two to three hours. Lachman knew there had to be a more efficient way to provide toys for his son. Thus, he became the co-founder and CEO of Pley (yes, that’s spelled correctly), a company that allows its customers to rent as many Lego sets as they want for a monthly fee. [Read more...]

Pueri Elemental Debuts Real Heroes Bopper Toys at ABC Kids Expo

Microsoft Word - ECO-BONK_RHS.ABCKIDS.docxPueri Elemental is expanding its plush bop toy collection with its new Eco-Bonk Real Hero Series. These latest boppers join the ranks of the Eco-Bonk Wildlife Series, and will include Soldier Ethan, Fireman Mason, and Doctor Sophia.

Suitable for ages 2 and up, Eco-Bonk boppers are fitted with a soft cover made from 100 percent recycled plastic, while their covers make them feel more like interactive plush toys. Each durable vinyl inflatable is non-phthalate-based, contains no traceable BPA, is kinder to the earth, and packaged in recycled materials.

All three will be featured in the Made in USA Showcase and available for purchase in the South Hall, Level 1, Booth 4121, at ABC Kids Expo on September 7 to 10.

BeginAgain to Distribute Artterro Eco Art Kits

BeginAgain_logoBeginAgain is expanding its offering of earth-friendly playthings, as the three-year-old company has inked an agreement to distribute Artterro’s popular line of art and craft kits.

Artterro is known for unplugged art projects made of sustainable materials, and the company’s line is assembled by hand in Madison, Wis. It includes eleven titles featuring needle felting, mixed-media collage, art journaling, and more.

Urban Canvas Introduces Design Tins Craft Kits

UrbanCanvas.DesignTinsUrban Canvas, an eco-friendly craft toy company, has introduced Design Tins, a new collection of portable tin boxes packed with art activities. The first two kits in this collection, Doll-Tin Cafe and i.am.ro.bot., contain wooden and paper board pieces that children can decorate, assemble, and easily transport from place to place in a tin box.

The Doll-Tin Cafe contains two wooden dolls, decorative tape, paper board furniture pieces, and wooden tableware. With this kit, children can use their imagination to create a cafe scene and “dress up” wooden dolls with removable decorative tape.

The second kit, i.am.ro.bot., is a do-it-yourself block set. With this set, children can mix and match robot parts with blocks that are decorated with stickers that they can stick on and color. The kit comes complete with four wooden blocks, robot stickers, and colored pencils.

COMMENTARY: Endangered Species Toys Can Help Raise Environmental Awareness

CuipoGund

Endangered species stuffed animals, from Gund and Cuipo

Animal-themed toys are nothing new, but in recent months, I’ve been noticing a focus on endangered species. Shortly after Toy Fair 2014, BeginAgain released its Balance Boat: Endangered Animal Edition, a stacking toy featuring rubberwood versions of the panda, rhinoceros, tortoise, and more. Meanwhile, Green Tones by Hohner put out Endangered Animal Shakers, beautifully carved rubberwood musical toys that depict an owl, leopard, and turtle.

And on the plush front, Wild Republic has added vulnerable species such as the Siberian Tiger to its Cuddlekins line. Last but not least, Gund and Cuipo have collaborated on stuffed animals based on the endangered sun bear, emperor monkey, and three-toed sloth, among others. [Read more...]

COMMENTARY: Inside the Mega Bloks Factory, Where Innovation Is Their Building Block

March19.MegaBloksFactoryThere’s been a trend of late among North American toy manufacturers to either move manufacturing back home or to stay put entirely. Recently, I had a chance to visit the Mega Bloks factory in Montreal, where Mega Bloks—the signature toys of Mega Brands Inc.—are produced, and it only strengthens the argument not to export toy-making abroad. Jean-Francois Albert, vice president of manufacturing for the company, offered a guided tour that showed off the facility’s various innovations, which keep it cost-effective, even compared to China and other countries that traditionally offer cheap labor. [Read more...]

Eco-Bonk Bop Bags Get New Sustainable Raw Material

Eco-BonkPueri Elemental will begin using Repreve recycled fibers to make the removable covers for each inflatable bop bag toy in its Eco-Bonk line. The fabric will be made from post-consumer recycled (PCR) plastic water bottles, fiber waste, and fabrics.

Meanwhile, Lily Gibbon, Emma Owl, and Noah Whale are joining the existing wild and wooly animals in the Eco-Bonk Wildlife Series, making it six characters in all. The line is suitable for kids ages 2 and up.

COMMENTARY: Marble Runs Are on a Roll!

During Toy Fair last month, I saw quite a few marble runs on display, which is not at all surprising. This particular toy has been around since my own childhood and never seemed to go away for any prolonged span of time. Meanwhile, one of the vendors I spoke to said marble runs have actually increased in popularity over the past year, thanks to the growth of the construction toy category. He also said that many customers opt for larger sets—or else buy multiple small ones of the same brand—and that the ability to combine sets to build ever-larger runs makes for exceptional toy value in their eyes.

Personally, I think marble runs are a thing of beauty: You drop in your fateful spheroid and watch as it winds its way toward its ultimate destiny, guided only by physics and skilled engineering. For young builders, they are a terrific means of developing an understanding of cause and effect, not to mention patience–as any seasoned vet can tell you, it can take repeated tries and multiple setbacks before a marble run is put together perfectly. But it’s worth it: A well-built run can have a downright pacifying effect, as watching the marble traveling along can put the mind in a focused, relaxed state.

Despite what they may have in common collectively, marble runs come in a range of different shapes, materials, and styles. Here are a few of my favorite companies currently producing them, but by no means should it be considered a definitive list. The breadth and scope of these toys is certainly worthy of a longer discussion; I’m just here to get the proverbial ball–or marble–rolling:

Phil.2.28.Pic2Hape is known [Read more...]

COMMENTARY: Cardboard Playhouses Help Kids Think Inside the Box

It’s almost Christmas, and for me, that means logging onto Netflix and making sure that a DVD of the 2004 film, Millions, is in the mail in time to reach me by next Wednesday. If you’ve never seen Millions, you should totally make it part of your holiday viewing, as it is a wonderful movie. Directed by Danny Boyle (of Trainspotting and Slumdog Millionaire fame), it’s not a saccharine-fest like a lot of other Christmas-themed fare; however, it is set around Christmas and packs messages about the importance of charity and human kindness, and of the power of familial love. Watching it reminds you of what the holidays can, and should, be about.

Millions is also a celebration of a child’s imagination, and one of my favorite parts of the film is near the beginning, when one of the main protagonists, 7-year-old Damian, is sitting in his backyard kingdom that’s made out of discarded cardboard boxes. Thanks to Boyle’s whimsical direction, the viewer gets to experience how something as simple as a box fort can become a source of great play potential: At one point, Damian’s entire universe trembles as a nearby train thunders by. He also has one-on-one chats with various Catholic saints, who drop by for darkly humorous interactions, and to relay messages about the boy’s recently deceased mom.

Calafant, Cardboard playhouseIt was because of Millions that I wanted to put together a list of cardboard playhouse toys. Now if you’re like me, you got your first taste of them when you were younger, shortly after a new refrigerator, TV, or bathroom fixture was unpacked at your family home. Today, anyone can still acquire a large box from pretty much anywhere and use it for playhouse-building; however, clean surfaces, such as the ones on the following products, do present an advantage for decorating. There’s another reason why I chose them: They all utilize recycled cardboard, meaning they take something that might otherwise end up in a dump and turn it into a item that creates enjoyment. Since it’s the holidays, if you’re going to give a present that encourages a child’s creativity, why not one that’s friendlier for the whole planet, which serves as every kid’s playhouse? [Read more...]

The Friend Group Acquires Majority Stake in Green Toys Inc.

GreenToysPrivate investment firm The Friend Group has acquired a majority stake in Green Toys Inc., a manufacturer of eco-friendly, socially-responsible children’s products.

As a strategic investor and active partner, The Friend Group, which has had success in the consumer products industry, brings decades of experience in manufacturing, operations, and executive leadership. Green Toys has experienced considerable growth since co-founders Robert von Goeben and Laurie Hyman founded the company in 2007.

Howard Friend will join the company as chief executive officer; Von Goeben will maintain his duties as president and chief creative officer; and Hyman will continue as the company’s vice president of marketing.