Hosung’s Eco-Brands Break Away from Company

Greenpoint Brands, LLC, maker of miYim and MyNatural eco-plush toys and infant accessories, is going solo and breaking away from its parent company, Hosung NY. Greenpoint Brands was co-founded by Serah Chae, the daughter of John Chae, CEO of Hosung. John’s other daughter, Jean, founded SimplyFido, LLC, an organic pet toy company that is also leaving Hosung.

Operating as a division of Hosung NY, the miYim brand of organic cotton toys and infant accessories began in specialty retail and has expanded, via its sister brand MyNatural, into the mass market. Greenpoint Brands will bring MyNatural’s licensed Winnie the Pooh, Cat in the Hat, and The Grinch eco-plush toys to Babies “R” Us shelves this fall. More Dr. Seuss eco-plush characters will be available at mass retailers in the spring, in time for the debut of the animated film The Lorax.

Both Greenpoint Brands and SimplyFido will soon seek investors to help fund future growth. Greenpoint Brands plans to expand into home furnishings, infant feeding supplies, and other baby essentials. Hosung NY will continue its multinational operations as a manufacturer of traditional and electronic plush.

Spin Master Works with Firm for Eco-Friendly Packaging

Spin Master, Ltd. is working with Clean Agency, a firm specializing in sustainable business strategies, to create a sustainability platform for the toy manufacturer. Some of the environmental concerns Clean Agency outlined included those related to the manufacture, conversion, and disposal of PVC and its various stabilizers in packaging. The platform will include suggestions for packaging choices that will improve its environmental performance.

For more info on Green Toys, see The Toy Book’s November/December issue to be released soon!

Ten Eco-Friendly Toys for Under $30

Eco Child’s Play and Goddard Systems, Inc. have announced its “2009 Hottest Eco-Friendly Toys under $30″ list.
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Hosung to offer Eco-Friendly Dr. Seuss Plush

Dr. Seuss Enterprise has selected natural toy maker Hosung NY Inc., the makers of miYim organic toys and accessories, as a North American eco-friendly plush toy licensee for the Dr. Seuss brand. The new My Natural Dr. Seuss product line is expected to launch in spring 2010.

Under the agreement, products based on Dr. Seuss properties are slated to include eco-friendly plush characters and certified non-toxic infant accessories with Hosung’s My Natural brand, and the Lorax Project, Dr. Seuss’ new eco-initiative.

The My Natural Dr. Suess Collection will include plush toys and  infant accessories such as rattles and teething blankies made from certified non-toxic natural cotton, and colored with Hosung’s chemical-free PureWaterWash process.

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