China Toy Fair


COMMENTARY: Box Play for Kids Gives Imaginations a Boost

Little ones have the power to turn the most basic objects into adventure props with their own minds. Sometimes, large and high-tech toys are cast aside for the box they came in. I remember making guitars to play with out of old tissue boxes and toilet paper rolls when I was young. Now, Box Play for Kids is bringing colorful fun to recyclable, around-the-house objects, including milk cartoons, egg crates, and mac-and-cheese boxes.

Box PLay Mac n CheeseBox Play for Kids makes eco-friendly stickers that can be applied to cardboard items that would otherwise be thrown away. The stickers are printed on 100 percent recycled paper and are made in the U.S. Helping to inspire creativity and imagination, Box Play for Kids has more than 35 different designs available. Kids can make anything from a barn to a pair of binoculars to a school bus with these adorable stickers.

Now in its second year of business, Box Play for Kids is in the middle of a Kickstarter campaign. With a goal to raise $12,000 by May 8, Box Play is hoping to increase their inventory, hire additional staff members, and attend trade shows. To back Box Play for Kids on Kickstarter, click here: http://kck.st/10R4gz6.

Once Upon A TreeHouse to Showcase Products at Pre-Golden Globe Awards “Boom Boom Room” Event

Once Upon A TreeHouse, a company that sells a complete line of handmade dollhouses, dolls, and accessories, has announced that Once Upon A TreeHouse products will be featured at the pre-Golden Globe Awards Boom Boom Room celebrity gifting suite at the Hilton Los Angeles / Universal City from January 11 to 12. Once Upon A TreeHouse’s co-founders, sisters Lori Schoeneman and Tara Schoeneman-Brown, will attend the event and provide hand-crafted, eco-friendly dolls, dollhouses, and accessories to celebrity parents and their children. [Read more...]

Underwriters Laboratories Keeps Companies Sustainable with New Launch

UL Environment, a business unit of Underwriters Laboratories (UL), has launched of a free web-based tool that will help manufacturers assess their corporate sustainability efforts. Part of UL Environment’s Sustainability Quotient (SQ) Program, this tool provides manufacturers with a preliminary analysis of their sustainability initiatives relative to the requirements of the UL 880 standard, such as environmental purchasing policies, greenhouse gas reduction targets, and sustainable supply chain code of conduct. The tool also aggregates responses from all survey respondents and provides an overall benchmark of sustainability progress to date.

“Manufacturers are making great strides when it comes to their own sustainability programs, and this assessment tool will help them identify gaps in standards they are currently using,” says Gary Savin, vice president of UL Environment.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Hosung’s Eco-Brands Break Away from Company

Greenpoint Brands, LLC, maker of miYim and MyNatural eco-plush toys and infant accessories, is going solo and breaking away from its parent company, Hosung NY. Greenpoint Brands was co-founded by Serah Chae, the daughter of John Chae, CEO of Hosung. John’s other daughter, Jean, founded SimplyFido, LLC, an organic pet toy company that is also leaving Hosung.

Operating as a division of Hosung NY, the miYim brand of organic cotton toys and infant accessories began in specialty retail and has expanded, via its sister brand MyNatural, into the mass market. Greenpoint Brands will bring MyNatural’s licensed Winnie the Pooh, Cat in the Hat, and The Grinch eco-plush toys to Babies “R” Us shelves this fall. More Dr. Seuss eco-plush characters will be available at mass retailers in the spring, in time for the debut of the animated film The Lorax.

Both Greenpoint Brands and SimplyFido will soon seek investors to help fund future growth. Greenpoint Brands plans to expand into home furnishings, infant feeding supplies, and other baby essentials. Hosung NY will continue its multinational operations as a manufacturer of traditional and electronic plush.

Spin Master Works with Firm for Eco-Friendly Packaging

Spin Master, Ltd. is working with Clean Agency, a firm specializing in sustainable business strategies, to create a sustainability platform for the toy manufacturer. Some of the environmental concerns Clean Agency outlined included those related to the manufacture, conversion, and disposal of PVC and its various stabilizers in packaging. The platform will include suggestions for packaging choices that will improve its environmental performance.

For more info on Green Toys, see The Toy Book’s November/December issue to be released soon!

Ten Eco-Friendly Toys for Under $30

Eco Child’s Play and Goddard Systems, Inc. have announced its “2009 Hottest Eco-Friendly Toys under $30″ list.
[Read more...]

Hosung to offer Eco-Friendly Dr. Seuss Plush

Dr. Seuss Enterprise has selected natural toy maker Hosung NY Inc., the makers of miYim organic toys and accessories, as a North American eco-friendly plush toy licensee for the Dr. Seuss brand. The new My Natural Dr. Seuss product line is expected to launch in spring 2010.

Under the agreement, products based on Dr. Seuss properties are slated to include eco-friendly plush characters and certified non-toxic infant accessories with Hosung’s My Natural brand, and the Lorax Project, Dr. Seuss’ new eco-initiative.

The My Natural Dr. Suess Collection will include plush toys and  infant accessories such as rattles and teething blankies made from certified non-toxic natural cotton, and colored with Hosung’s chemical-free PureWaterWash process.

[Read more...]