China Toy Fair


Super Duper Going the Retail Route with Educational Products

SuperDuperSuper Duper Publications is partnering with U.S. retail and online resellers to sell its children’s educational products. The company has more than 750 common core and state standards-aligned card decks, games, workbooks, software programs, mobile apps, and more for children ages 3 to 12.

Previously, the company mostly sold directly to consumers and educators, and only offered certain items to retailers. “We are very excited about working with retailers to bring our unique products to parents and educators throughout the country,” said Super Duper president Sharon Webber.

Super Duper also has over 40 international resellers that distribute its products worldwide. To date, the most popular Super Duper creations include the HearBuilder programs, which have helped students dramatically improve their early learning and pre-reading skills, such as basic concepts, following directions, phonological/sound awareness, auditory/listening memory, and sequencing.

New LeapFrog LeapPad2 Custom Edition Lets Kids Personalize Their Tablets

LeapPad2CustomAlong with providing access to nearly 1,000 learning games and creativity apps courtesy of LeapFrog’s educational library, the new LeapPad2 Custom Edition from LeapFrog Enterprises Inc. lets kids create unique looks for their tablets.

Similar to the original LeapPad2, the LeapPad2 Custom Edition includes a tech-forward design with access to leveled reading experiences. It also has 10 sticker skins and 11 digital wallpaper designs for more than 100 different ways to personalize the tablet, as well as front and back cameras and video recorders and 4GB of memory. It also comes with nine free apps.

Suitable for kids ages 3 to 9, the LeapPad2 Custom Edition is available online and at major retail locations in the U.S.

JumpStart Releases School of Dragons for Mobile Devices

dragonJumpStart has launched School of Dragons on mobile, featuring simultaneous, 3-D cross-platform multiplayer gameplay. The mobile game, based on the company’s massively multiplayer online role-playing game (MMORPG) School of Dragons, provides fans of DreamWorks Animation’s How to Train Your Dragon franchise a way to immerse themselves in the brand through seamless online browser and mobile gameplay. School of Dragons mobile is now available in the iTunes store for iPad 2, 3, 4, iPad mini, and iPad Air.

Since its free-to-play web browser launch in July, School of Dragons has garnered a wide fan base. Now, the game is adding a mobile app component, allowing players to dive into a 3-D MMORPG world seamlessly either through their mobile device, Facebook, or web browser. This interactive technology is one of the first of its kind in the educational MMORPG space.

As the How to Train Your Dragon world develops, so does School of Dragons. JumpStart plans for the game to integrate this popular animated franchise into various features, such as the educational and adventurous quests. The unique element to School of Dragons’ gameplay is its successful integration of education and a popular entertainment franchise. Players learn skills in Earth, Life, and Physical sciences, and other educational concepts while interacting with the characters they love, such as Hiccup, his dragon Toothless, and others.

VTech Offers New Learning App Buddles for InnoTab Tablets

VTech InnoTab 3S_BlueVTech offers new Learning App Bundles for the award-winning InnoTab Learning Tablet range. Available on VTech’s app store, Learning Lodge, these bundles feature newly developed, educator-approved content packaged in age-appropriate groups.

Designed specifically around the unique learning needs of individual kids ages 2 to 5, the Learning App Bundles each include seven games and an e-book (except Amazing Animal Museum, which includes eight games). Each bundle features content focused on a variety of developmental skills, such as language arts, reading, math, science, social studies, and problem solving.

Other themes for Learning App Bundles include Puppet Party, Tiny Toy Town, Lost City, and Fantasy Kingdom. The bundles are available at www.vtechkids.com.

Animal Alphabet Singers Teaches Children Letters A to Z

Think Smart GamesThink Smart Games has launched Animal Alphabet Singers, an app for kids ages 2 to 6 for iOS. The fully interactive app teaches children the alphabet using animal association, visual and audio hints, and world-class animation.

The developmental team behind Animal Alphabet Singers includes experts such as Grammy and Emmy-award winner Christopher Cerf, best known for his work on Sesame Street and Between the Lions. The educational team was lead by educational professionals, and experts including Marilyn Jager Adams, Ph. D. and Jane Aaron. Performers from children’s shows such as Sesame Street, The Muppets, and more also have entertaining voice performances in the app.

Hot Dots Jr. Gets Your Child Ready For School

Photo Credit: itunes.com

Educational Insights recently released a Hot Dots Jr. application based on the company’s card game of the same name. The app, Hot Dots Jr. Let’s Get Ready For School, offers an assortment of activities that teach standard preschool skills. For $0.99, children can play any of the 48 activities that cover the alphabet, beginning phonics, numbers, counting, colors, shapes, patterns, and sequencing.  iTunes also offers a free version that contains 12 educational activities.