Night & Day Studios awarded a license for its flagship preschool brand to Educational Insights, which will produce a Peekaboo Barn board game for toddlers. Peekaboo Barn was one of the first early childhood apps for mobile devices, and is now one of the first preschool brands to debut as an app and expand its reach through consumer products licensing. [Read more...]
The Toy Industry Foundation collected thousands of dollars worth of brand-new toys and games for children in need at the close of ToyFest West on March 11, according to the Toy Industry Association. This year marked the Foundation’s first time as the official partner for the Western Toy and Hobby Representatives Association’s annual Las Vegas show.
Science kits are typically geared toward kids ages 8 and up. There have been plenty of logical reasons for this—for one thing, kids need to be able to read the manual to do the experiments; and for another, science experiments can be complex, requiring kids to have longer attention spans and higher critical thinking skills. However, at this year’s North American International Toy Fair in NYC, many companies have found ways to introduce science to a younger audience.
Today, the Toy Industry Association (TIA) announced the 83 finalists for the prestigious 2015 Toy of the Year Awards (TOTY). Between now and January 11, toy consumers of all ages can visit www.toyawards.org to vote for their favorite toys, games, and properties across 12 categories.
The 2015 finalists were selected from more than 600 nominees submitted for consideration by 159 companies. Sixty academics, journalists, toy trend experts, play therapists, toy inventors and designers, and toy retailers staffed the nomination committees that narrowed the field to the slate of finalists.
Votes from mass retailers, specialty toy retailers, media, TIA members, and consumers will be weighted and used to determine each of the 12 category winners. The winners—including the overall Toy of the Year and the People’s Choice awards—will be announced at the TOTY Awards ceremony held on February 13, 2015 as the kick-off to the 112th North American International Toy Fair. [Read more...]
Barnes & Noble Inc. has launched an Educational Toys & Games Science Center in select stores nationwide and online at www.bn.com/science-center. They feature science-focused toys and games from brands such as Thames & Kosmos, Educational Insights, Scientific Explorer, Elenco, and more.
The new Barnes & Noble Educational Toys & Games Science Center is intended to inform children across grades K to 8th about circuitry, solar power, chemistry, dinosaur fossils and dinosaur digs, and other topics.
“Barnes & Noble is pioneering the way in educational toys and games, and we are thrilled to partner with them and to be at the forefront in offering our science-based products to children and families in such a comprehensive way this holiday season,” says Jane Stephens-Smith at Elenco.
Growing up, we’d pack up the car and take the 8+ hour road trip from Rhode Island to Virginia to visit my mom’s side of the family several times a year. In those days, before the commercialized Internet (much less wireless Internet), tablets, apps, and before most people even had a basic cell phone, my sister and I entertained ourselves with books, magazines, car games, audio books, and my favorite of all: GeoSafari.
Educational Insights’ GeoSafari Laptop looked different back in the ’90s than it does today, but the concept and overall user experience is mostly the same. By the third grade, I was a whiz at geography. I could identify every state and state capital, the oceans and seas, mountain ranges, rivers, Central and South American countries and capitals, and more. While GeoSafari isn’t just about geography, it was what I used the most. (To this day, I still kick myself for not trying out for Where In the World is Carmen San Diego? I totally would have won that trip at the end.) I credit GeoSafari for my enthusiasm for geography and maps, which I still have to this day. [Read more...]
Toys “R” Us will expand its year-round education product selection in stores nationwide and online at toysrus.com. Filled with a broad collection of items, kids from preschool to fifth grade, parents, and teachers can now find the essentials they need to make learning easy and fun throughout the entire year.
Toys “R” Us is also debuting a new line of exclusive education products under its Imaginarium brand, the company’s largest range of specialty and learning toys. Imaginarium Learning offers shoppers dozens of back-to-basics, as well as inventive products, which promote early learning skills in little ones ages 18 months and up.
Under Imaginarium Learning, kids can discover the universe with the Lift a Flap Solar System and Lift a Flap World Puzzle, or learn their ABCs and 123s with the assistance of Touch & Learn Alphabet Fish and ABC & 123 Monkey. Additionally, magnetic tablets, like Magnetab Numbers and Magnetab ABCs Lower Case, teach small hands to trace and write, while double-sided write and erase cards and take-along boards provide activities that reinforce writing skills. [Read more...]
The Chicago Toy & Game Group (ChiTAG) expanded its toy industry networking events to cities around the U.S., Canada, and the UK.
ChiTAG Networking Events were recently held in Los Angeles, San Francisco, and Toronto with upcoming events planned for London on June 5, Chicago on June 11, and Nashville on June 18 during ASTRA Marketplace & Academy, as well as events slated for New York, Seattle, Boston, Indianapolis, Sarasota, Montreal, and more.
ChiTAG advocates toy and game inventors, and its Networking Events are one of the many ways the organization carries out its mission to bring the industry together to share information, foster collaborative opportunities, and promote the power of play and the toy industry as a whole.
Events attract professionals from all areas of the business including manufacturers, inventors, designers, sales reps, independent consultants, and more, who come together to share experiences and develop new business relationships.
Past and future events are co-sponsored and held in collaboration with companies including Spin Master, Mind Candy, ThinkFun, Mayfair Games, PlaSmart, Bananagrams, Endless Games, RoosterFin, DesignEdge, Patch Products, Educational Insights, Top Trumps, Joyce Johnson Designs, Peaceable Kingdom, Jukem Football, Dynamic Designworks/DDW Inc., OtherdoorEntertainment, Snakes & Lattes, and toy/game retailers across the country.
Admission to ChiTAG Networking Events is free, and RSVP’s are required. For more information on upcoming events, please visit www.chitag.com/us/networking-events or email the Chicago Toy & Game Group at email@example.com, or phone (847) 677-8277.
The blurring of gender roles is a trend that I’ve been noticing more and more, and I have mixed feelings about it. On one hand, I think it’s silly to try and reinvent the wheel—let’s be honest, toys that are pink, sparkly, or doll-related attract girls, while Super Heroes, cars, and trucks attract boys (this is, of course, generally speaking)—and what’s wrong with that? On the other hand, there are some toys that are shifting to neutral territory that I think are not only appropriate, but smart on the part of the manufacturers.
Hasbro’s Easy Bake Oven is a great example of this. Introduced in the 1960s, the Easy Bake Oven has always been seen as a girls’ toy. Recently, a young girl contacted the company and asked for a gender-neutral version of the toy. Her younger brother had an interest in cooking, but Easy Bake Ovens were only available in “girly” colors, such as purple and pink. Hasbro agreed and has created a black and silver oven that looks more realistic and appeals to all young chefs. Male chefs are certainly not a revolutionary concept, especially with the range of current TV shows featuring men in the kitchen—think Top Chef, Chopped, Cake Boss, America’s Test Kitchen. I expect that this new look will attract a lot of boys when it becomes available this fall. [Read more...]
The Toy Book‘s July/August issue showcases new puzzles and games for mass and specialty retail. We received dozens of submissions fit to print, beyond what fit on our printed pages. Here’s a look at 10 more specialty games and puzzles after the jump.