Safari Ltd. Breaks into the Baby Market

Safari Ltd.18Safari Ltd., a family-owned manufacturer and worldwide distributor of museum-quality educational toys, has lowered the suggested age for more than 60 figures in its Incredible Creatures collection. Select figures previously suggested for ages 3 and older are now suitable for ages 18 months and up, including the bearded dragon, flying fish, panda baby, 2014 piglet, and more.

The new, lower age recommendation breaks Safari Ltd. into the baby market for the first time in the company’s history. Safari Ltd is a third-generation, educational toy company whose mission is to teach children the importance of nature and conservation through the joy of play.

Toys “R” Us Expands Education Product Selection, Introduces Imaginarium Brand

Toys R Us EducationalToys “R” Us will expand its year-round education product selection in stores nationwide and online at toysrus.com. Filled with a broad collection of items, kids from preschool to fifth grade, parents, and teachers can now find the essentials they need to make learning easy and fun throughout the entire year.

Toys “R” Us is also debuting a new line of exclusive education products under its Imaginarium brand, the company’s largest range of specialty and learning toys. Imaginarium Learning offers shoppers dozens of back-to-basics, as well as inventive products, which promote early learning skills in little ones ages 18 months and up.

Under Imaginarium Learning, kids can discover the universe with the Lift a Flap Solar System and Lift a Flap World Puzzle, or learn their ABCs and 123s with the assistance of Touch & Learn Alphabet Fish and ABC & 123 Monkey. Additionally, magnetic tablets, like Magnetab Numbers and Magnetab ABCs Lower Case, teach small hands to trace and write, while double-sided write and erase cards and take-along boards provide activities that reinforce writing skills. [Read more...]

Indian Court Categorizes Scrabble as Game, Not Puzzle

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In a Supreme Court case in India, it was ruled that Scrabble falls in the category of game, not educational toy or puzzle. The court concluded that since Scrabble was not a puzzle it was liable to special taxes. In a puzzle, said the court, the outcome is pre-determined, such as in a crossword or jigsaw puzzle, and there are clues. In Scrabble, there is no fixed outcome and there’s an element of chance and skill, which the court defined, is absent in educational toys. Toys and games manufacturers Pleasantime Products and Funskool sought a tax exemption, arguing that Scrabble was a puzzle.