China Toy Fair


Simba Dickie Group to Develop Toys for Kikaninchen

As a first step in the marketing of Kikaninchen, a new preschool brand by KI.KA, M4e AG has announced that Simba Dickie Group has been named the first partner for the toys/soft-toy sector.

Simba Dickie Group will produce an exclusive range of products via its many brands. Nicotoy will develop various Kikanichen soft-toys; Eichhorn will produce a range of wooden toys; Simba Toys will develop creative toys such as painting and handicraft boxes, finger paints, and Softknete modeling clay; Big will offer outdoor toys such as its Big-Bobby-Car, and a balance board; and Noris-Spiele will develop games and puzzles.

All of the products will debut at the Nuremberg International Toy Fair in next February, and should be available at retail the following summer.